Fully Mature Marketing: TEKsystems Finds Less Than a Quarter of Companies Employ Optimal Digital Marketing Strategies

From Bulldog Reporter
March 19, 2017 - 11:46pm
IT staffing and services firm TEKsystems recently released study findings exploring the current state of digital marketing initiatives. The key finding: Less than one quarter of companies (23 percent) are experiencing the benefits of fully optimized digital marketing programs. “What we’re seeing here are clear differences between organizations at different points along the digital maturation curve. Those with optimized digital marketing strategies also show much greater ownership of technology and spend within the marketing function and a more advanced approach to digital marketing” said Steve Aleckson, director of TEKsystems Digital, in a news release. “Less digitally mature organizations are clearly most


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