Getting well, better: Why great experiences are the remedy healthcare consumers need
From Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
May 12, 2017 - 3:11pm
New insights on the impact of brand experience: Trends in healthcare are putting choice into the hands of consumers. Maintaining market share will require traditional healthcare companies to refine their business models, rethink their offerings and expand technological capabilities. Healthcare companies are being asked to reimagine how they shape patient experiences. During change as volatile as this, opportunities abound. Companies with a clear focus on delivering standout experiences for patients will be the ones to succeed.
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