SEM / Media

Google Analytics Remarketing Audiences Will Go Cross-Device

From The Search Engine Marketing Blog @ MoreVisibility
April 19, 2017 - 7:59am
Beginning May 15th, remarketing audiences generated in Google Analytics (GA) will begin to include the (somewhat) new enhancement of cross-device functionality. When Google users opt to allow the system to associate their browsing history with their Google account (and to use that information to allow ad personalization), Google will begin to use the data collected […]

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