Google Expands Reach of Exact Match: What Marketers Need to Know

From 360i Digital Agency Blog
March 20, 2017 - 1:46pm
Last Friday, Google announced a major change to exact match that will be rolled out in the coming months. Exact match is a Google AdWords match type that allows an ad to show only when a searcher uses that exact wording. Close variants, another match type that first launched in 2012 and were later made […] The post Google Expands Reach of Exact Match: What Marketers Need to Know appeared first on 360i Digital Agency Blog.


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