Hacking Custom Audiences: How to Best Utilize Facebook’s Holy Grail

From AdEspresso
March 16, 2017 - 12:03pm
AdWords has intent. People search for something specific, click, and buy (soon thereafter). That’s why ‘Search’ drives the most conversions inside your analytics package. And it’s why Google’s ad business accounts for the vast majority of their revenue. But AdWords is largely alone in the ‘intent’-centric category. Nowhere else does that happen. Online or off. Read more

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