Hacking Meat: Using Technology To Even The Playing Field With Big Agriculture
From Fast Company January 2, 2013 - 12:00pm
For small farms, going up against huge, automated competition can be daunting, even more so when you’re selling meat instead of just vegetables. But a recent hackathon created solutions for any farmer to get their meat to market easily and efficiently. A lot of independent food producers will tell you they like the idea of selling direct, but are put off by the legwork involved. Setting up shop at a farmer’s market or online isn’t just about rearing and growing, and putting things in a light-truck. There’s all sorts of back end stuff that needs to happen first--tasks that prevent farmers from doing what they should be doing, and put them at a disadvantage versus Big Agriculture, which industrialized and automated everything years ago. One of the purposes of Hack//Meat, a hackathon organized in New York recently, was to figure how to level the playing-field a...
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