Harley Davidson ‘Open Road Film Festival’: branded content done right

From Bhatnaturally
April 27, 2013 - 7:34am

Loved the thinking behind this project for Harley Davidson. It started off with a genuine consumer-driven business problem: how do you get someone to truly experience a Harley Davidson in a typical, traditional test drive that only lasts for about half an hour? The solution: a 24-hour test drive. That in itself is a brilliant [...]


Share this article »  

Continue reading this article »