Harley Davidson ‘Open Road Film Festival’: branded content done right

From Bhatnaturally
April 27, 2013 - 7:34am

Loved the thinking behind this project for Harley Davidson. It started off with a genuine consumer-driven business problem: how do you get someone to truly experience a Harley Davidson in a typical, traditional test drive that only lasts for about half an hour? The solution: a 24-hour test drive. That in itself is a brilliant [...]

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