Has Your Brand Become Too Serious?

From Branding Strategy Insider
March 13, 2017 - 7:30am
Branding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality? In market after market, CMOs are under pressure to deliver more outputs and bigger numbers. So, perhaps it’s not surprising that brands themselves have become so serious. Who wouldn’t be earnest given what […]

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