Havas Freezes All Google and YouTube Ad Spend in the U.K.
March 17, 2017 - 4:03pm
Havas Group U.K. has decided to halt all ad spending on Google and YouTube after ads for its clients appeared next to "questionable or unsafe content" online."Havas Group U.K. has taken the decision on behalf of its U.K. clients, which include O2, Royal Mail, BBC, Dominos and Hyundai Kia, to pause all YouTube and Google Display Network (GDN) investment until further notice," the agency group said in a statement on Friday.The pullout comes amid growing scrutiny of the digital ad business, with marketers demanding progress in challenges such as ad fraud, measuring ad viewability to gauranteeing brand safety online.
Continue reading at AdAge.com
Continue reading this article »