Here’s Why Email Send Times Matter a Lot
From Email Marketing Tips
March 6, 2017 - 4:03pm
This post is the sixth installment of our new series, The Ultimate Guide to Email Marketing – an eight-week series that covers the fundamentals of email marketing. Want a sneak peek into the content? Check out The Ultimate Guide to Email Marketing.
Yes, we talk a lot about email around here. Tons, in fact. But let’s get rid of that word for a second and remember what an email really is: communication.
"Email is still the most personal form of digital marketing," says Nick Westergaard, founder of Brand Driven Digital. "Social media comes and goes. If we’re connected via email, we’re connected for the long haul."
[bctt tweet="Email is still the most personal form of digital marketing. If we’re connected via email, we’re connected for the long haul."]
And communication requires two parts: the sender and receiver.
If the receiver isn’t in the right frame of mind to process
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