Holding Company Competitor Accenture Taps Holding Company Agency UM For Media Buying

From AdExchanger
April 20, 2017 - 12:39pm
AdExchanger | Accenture, which has crept steadily onto holding company turf in recent years, has tapped Universal McCann, part of IPG, as its global media agency of record. WPP’s MEC was the incumbent. UM will handle cross-channel media buying across all lines of business at Accenture, including its agency brand, Accenture Interactive. Programmatic buys for Accenture will... Continue reading » The post Holding Company Competitor Accenture Taps Holding Company Agency UM For Media Buying appeared first on AdExchanger.


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