Hooters Working To Put The Restaurant In Its Breastaurant Brand

From AdPulp
April 27, 2013 - 11:57am

In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), “We want to be just like Apple.” Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full [...]The post Hooters Working To Put The Restaurant In Its Breastaurant Brand appeared first on AdPulp.


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