5-Hour Energy Drink Acknowledges Women's "Second Shift"

Society var switchTo5x=true; stLight.options({publisher:'dr-6c0f74d6-8e5c-a27f-22b6-62bd2e94fd3f'}); 5-Hour Energy Drink Acknowledges Women's "Second Shift" Tue November 27, 2012 by Gwen Sharp, PhD Sociologists Arlie Hochschild and Anne Machung used “the second shift” to refer to the responsibilities of childcare and housework borne disproportionately by women, in addition to their paid labor. A student in Will LaSuer’s class at the University of Akron noticed that a 5-Hour Energy ad explicitly references this idea of a second shift for women. A harried mom with an armful of groceries enters a home full of yelling ...