How billion-dollar disrupter brands embrace simplicity

From Siegel+Gale: Brand Consulting, Experience, Strategy, and Design
May 4, 2017 - 7:04pm
In a new era driven by digitalization, conventional business practices and household brand names in traditional industries such as retail, entertainment and travel are being upended by nimble startups. These disrupter brands are giving consumers experiences that are instantaneous, gratifying and intuitive. Above all, these experiences are simple.

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