How BluePrint Designed A Better Way To Sell Juice

Zoe Sakoutis and Erica Huss founded the BluePrint Cleanse on a simple premise: juice fasting should be easier. My friends began talking about a lemon juice, cayenne pepper, and maple syrup detox program called the Master Cleanse in the 1990s, and the variety of juice 'fast' diets has grown wildly since then. There's the Cooler Cleanse, which was co-founded by actress Salma Hayek. And Organic Avenue detox, a favorite of goop.com's Gwyneth Paltrow. In Manhattan, a new juice bar seems to open monthly. But the different methods of processing juice, and even the language used to talk about the health benefits--from scientific to idealistic--can make choosing a juice detox program confusing. The founders of BluePrint saw that as an opportunity.Read Full Story