How Brand Rivals Can Win Together

From Branding Strategy Insider
March 6, 2017 - 8:30am
Branding is competitive. It’s about staking out the right to earn over others. But when that competitive streak becomes obsessive, brands lose objectivity and that can cost them dearly. Ken Favaro identified the ironies in a piece on strategy’s connection to competition a couple of years ago. First, the upside of competition: the halo effect. […]

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