How Brands Can Navigate Social Issues

From Branding Strategy Insider
May 4, 2017 - 3:10am
Recently, Heineken UK jumped on the “reconciling differences” bandwagon and released a spot where people with opposing views come to understand each other (better) over a beer. While some in the industry lauded the approach as the antidote to Pepsi’s debacle, others have observed a different set of tone-deaf mistakes that are every bit as […]


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