SEM / Media

How Corporate Innovation Programs are Measuring Success

From Web Strategy by Jeremiah
March 20, 2017 - 6:16am
Corporate innovation programs are primarily measuring revenue to show success –but that’s a risk, it a small incubated program is being compared to the primary billion dollar business lines. ROI is a fallacy metric of corporate innovation. Basing program success on ROI too early, rather than dedicated innovation KPIs, will not yield an accurate representation [...]

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