How Dr. Dre Made $300 Headphones a Must-Have Accessory
From The Curious Capitalist
January 16, 2013 - 8:30am
Just a few years ago, spending $300 on headphones was something only a handful of artists, music producers, and audiophiles would even consider. But that was before a hip-hop legend got involved. These days, headphones — specifically ones that cost hundreds of dollars — are one of the fastest growing categories in the consumer electronics industry. And musicians who aren’t sticking their name on a pair are starting to seem tone deaf. At last week’s Consumer Electronics Show, rapper 50 Cent made an appearance. So did LL Cool J, Lemmy from Motorhead, and Ro Marley, son of late reggae musician Bob Marley. Even the “Jersey Shore’s” Snooki and New York Jets quarterback Tim Tebow stopped by. And all of them were hawking really expensive headphones. Over the last several years, the premium headphone market has exploded. According to retail analyst firm NPD Group, U.S. sales of...
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