How Netflix Taps Into Facebook's Marketing APIs

From AdExchanger
April 21, 2017 - 12:35am
AdExchanger | Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the next version of its marketing API suite, which includes new tools to automate creative production and targeting parameters. Those APIs make... Continue reading » The post How Netflix Taps Into Facebook's Marketing APIs appeared first on AdExchanger.


Continue reading this article »