How Paper For iPad Reinvented Digital Color Mixing

Finding the perfect color is near-impossible, but Paper’s new tool makes blending colors intuitive. There’s nothing more frustrating than picking a color out of Illustrator’s mega rainbow gradient. It’s inherently overwhelming, and finding the right shade of blue to complement a red you’re already using is nearly impossible. That’s why many designers take the easy way out and just download a few preset palettes. That shortcut is just what Paper, the iPad app by FiftyThree, offered at launch. The app came with just nine set colors that worked perfectly together. “It’s amazing how far a well-considered set of defaults can go,” FiftyThree Co-Founder Andrew Allen tells Co.Design. But at the end of the day, if their app was going to be the quintessential digital sketchpad for creatives, it needed more colors--custom colors.Read Full ...