How Quartile-Based Pricing Doubled This SaaS Company’s Monthly Recurring Revenue Growth

From The Kissmetrics Marketing Blog
March 20, 2017 - 1:38pm
Broadly speaking, you can grow your SaaS three ways: acquire more customers, retain more customers or charge more per customer. At Planio, we focused heavily on acquiring new customers via content marketing and retaining those customers via investing in product development and customer success. And it worked. In January 2015 our monthly customer account churn […]

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