How to Optimize Your Landing Pages for Long-Term Lead Generation

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.” That’s a pretty good spot to be in, eh? The Long Term Impact of SEO on Lead Generation What if the campaigns you’re working on this month were still generating leads for you six months later? What about three years later? At HubSpot, we’ve discovered that 90% of the new leads we generate each month actually converted on offers that we didn’t create or activel...