How to Spot 7 Little-White Analytics Lies (No Polygraph Needed)

From AdEspresso
March 10, 2017 - 9:38am
You’re data driven. You make decisions based on numbers. Results. Not pie-in-the-sky feeling and intuition. No HiPPOs allowed. There’s only one problem. What if those numbers you’re referring to are wrong? What if the stuff inside Google Analytics – the historical performance information that you’re relying upon in order to create future strategies and tactics – is Read more

Continue reading this article »