SEM / Media

How to Write Better Content for a Mobile Workforce

From Search Engine Guide : Small Business Search Marketing
March 17, 2017 - 4:13pm
by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, practical advice, and other materials that can improve their performance in a given niche.But professional audiences are evolving, using new technologies, working in different environments, and developing new demands. For example, according to Dialpad, only 19 percent of full-time workers spend 40 hours or more behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift.How to Write Better Content for a Mobile WorkforceThere are three major changes to consider when brainstorming new content:Mobile devices are smaller and offer a different UI. As you've undoubtedly experienced in your own life, mobile devices tend to have smaller screens and more limited forms of interaction than laptops. This reduces the mobile experience and forces you to consider narrower, more precise forms of content engagement.Mobile workers have less time. If a worker is constantly mobile, they're probably traveling from meeting to meeting and trying to fit everything into a tight schedule. That means they have less time and are looking for content to meet their needs quickly. As Content Marketing Institute points out, some of the best performing mobile content is also the fastest and easiest to read.Mobile workers research immediate needs. When you consult your mobile device, it's probably for something you need immediately. Otherwise, it could wait until you were at a formal work station. That means your topics and your tone should be geared toward solving a problem as quickly as possible.Tips for ImprovementSo how can you take action to address these considerations? Optimize for mobile devices. Your site should already be optimized for mobile devices; if you aren't sure, you can always run a check using Google's mobile-friendly tool. Your site should be responsive, meaning it adapts based on the size and shape of the device viewing it, and all your content should load quickly and e


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