Industrial Digital Marketing: How being clear can maximize catalog orders and distributor sales

From MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
February 9, 2017 - 10:02am
Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are generally selling on two fronts: Direct B2B sales and indirect B2C sales through distribution partners. In this Quick Win Clinic, Flint McGlaughlin talks about how clarity and credibility in digital messaging on industrial company AIRSEPT’s homepage could improve its metrics.


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