Interbike outlines its consumer invitation program
November 26, 2012 - 4:07pm
After previewing its plans for consumer access last week, Interbike has now released details on how cycling enthusiasts from outside the industry will be able to attend the 2013 show. While many have long called for a consumer element to North America's largest cycling trade show, we expect the news will more than a little bit contentious.Dubbed 'Interbike by Invitation,' the new program will allow registered retailers to invite a limited number of its "most loyal enthusiast customers" to attend the show on Friday, September 20 only. That day's show hours will be extended to 6pm but invited customers will be free to take in the show when the doors open at 9am. "The mystique of Interbike from a consumer perspective has been, and still is, very strong," said Pat Hus, managing director for Interbike, via press release. “We believe we’ve found the proper way to include the consum...
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