Interview: Elevator Pitch, Blogging, and Legal Tech (#LegalTechLives)

From Prism Legal
March 18, 2017 - 1:28pm
I was recently interviewed about my elevator pitch, blogging, and the future of legal tech for the ROSS Intelligence blog by Kathleen Killin (#LegalTechLives with Ron Friedmann, Consultant at Fireman & Company + Principal of Prism Law).  I reproduce it here. #LegalTechLives with Ron Friedmann, Consultant at Fireman & Company + Principal of Prism Law For this edition of #LegalTechLives, I spoke with Ron Friedmann, who has a wide range of experience and expertise in law practice management, knowledge management, legal marketing, and technology for lawyers. Ron advises law firms and legal departments on strategic uses of technology. He has held positions as senior advisor at Cenza Technologies, Senior Vice President (Marketing & Consulting) at Integreon, CIO at Mintz Levin, and President/Owner of Prism Legal Consulting. Currently, Friedmann is a consultant at Fireman & Company and is the principal of a highly successful LegalTech blog that was recently honored in the November 2016 ABA Journal list, as a Top 100 BLAWG. We’re fortunate to call Ron a friend of ROSS! Kathleen Killin: If we met in an elevator, what would be your pitch to introduce yourself to me? Ron: It’s always best to know the audience for a pitch. For a law firm partner, my pitch is that I can help you practice law more efficiently. That will help you win new clients and keep clients. Plus, as your firm aligns compensation to real profit metrics, it will ensure you continue to do well personally. For an in-house lawyer, my pitch is that I can help you do more with less. By practicing more efficiently, you will have more success with your internal clients. I’d love to hear more about your blog. How did you get into blogging and what post are you most proud of/is your favorite? Around 2002 I built a professional / consulting website. I wanted to keep it current so I would have a page for news and periodically updated it manually. Not long after that, I learned about web logs, now blogs. I realized that was a much more elegant approach to what I was doing. So I started blogging. Asking about my favorite post is a bit like asking a parent about a favorite child. Kidding aside, I have written 1400+ posts, about 100 per year for almost 14 years. That’s too many to remember. So I’ll answer the question for posts I wrote in 2016. My favorite is The Future of Legal Talent

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