Is Email Marketing Finally Turning to Quality over Quantity?
From Performance Marketing Insider
March 6, 2017 - 2:56pm
Top marketers have long known that one well-crafted email message could generate better results than 100 low quality emails that largely got flagged as spam. Unfortunately, with thousands of new marketers trying to ‘get rich quick’ with digital marketing, consumers likely saw far more poorly handled messages than the good ones, which hurt everyone. According to a recent report from SendGrid, however, that trend is finally changing! Their 2017 Email Benchmark Report found that the average email send rate has dropped from about 9.8 sends per month to 8.1 over the past year. This is quite a big reduction over
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