Jawbone UP 2.0: Ambitious, Beautiful, And Still Fatally Flawed
From Fast Company
November 29, 2012 - 7:45am
Jawbone’s rereleased UP is an incredible device, but it’s lacking the very element that Nike’s Fuelband nails. The Jawbone UP fitness band was released in late 2011. It was a 24/7 fitness device to track activity, sleep and even your diet. It could have been gadget of the year. Instead, it was pulled from the market within a month due to its fragility. Now re-engineered with 3 million hours of field testing under its belt, the Jawbone UP returns to the market. But the world had changed in its absence. The Nike+ Fuelband happened. For the last two weeks, I’ve been wearing the UP everywhere I go: A wedding. A funeral. A road trip. A Thanksgiving feast. A few visits to the gym and more than one couch-laden gaming marathon. And what I’ve found is that the UP is a far more ambitious device than the Fuelband, but it gets one crucial design detail--the most i...
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