7 Keys To Evaluating Brand Ideas

From Branding Strategy Insider
March 15, 2017 - 3:10am
My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business. There, in the large but tightly packed theater at our office on Lexington Ave., we were shown the PowerPoint that would […]

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