10 Keys To Memorable Brand Storytelling

From Branding Strategy Insider
March 1, 2017 - 3:10am
Ultimately, all memories include some combination of sensory elements, contextual details, cognitive processes involved when that memory was formed, abstract concepts, and meaning. To make the search for memories easier in the mind, appealing to emotion ensures retrieval because of an additional marker in memory. When we look at the combination of these elements, they […]

Continue reading this article »