Kickstarting Great Products Is Hard, Even With $800,000
From Fast Company
November 28, 2012 - 9:00am
The Brydge is an iPad keyboard that reminds us it’s the little things that make great products. Kickstarter is a place of big ideas by small teams. Big companies get bogged down by logistics and profitability, while passionate, agile talent can make the streamlined products customers want. That’s the tacit premise behind every hardware campaign on Kickstarter. The Brydge was a perfect example of this. Now shipping to early pre-orders, the Brydge was a massively successful ($797,979) Kickstarter-backed Bluetooth keyboard that ostensibly turned the iPad into a Macbook. As the product description read:Read Full Story
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