“Killing Your Darlings” – the PPC Dangers of the Creative Ego
From PPC Associates Blog
December 28, 2012 - 10:52am
PPC isn’t magic; it’s math, statistics, diligence, common sense, and creativity. The first four elements are pretty black and white — which is not at all to say that all practitioners are equal, just that the pursuit of excellence in those … Continue reading →
December 28, 2012 - 10:52am
Share This Article:
SEM Buzz
- May18 10:00amSimple Steps to Creating an Effective Social Media Strategy
- May18 10:00amSmart Marketing is about Help not Hype
- May18 9:15am7 CRO Lessons From a Billion-Dollar Ecommerce Retailer
- May18 9:00amWhy P&G Can't Blame 6,250 Layoffs on Facebook
- May18 8:43amThe Value of Silhouettes in Your Image Ads
- May17 4:00pmA Guide To Choosing A Competitive Title For Content Marketing
- May17 4:00pmThe 10 Cutest Brand Mascots of All Time
- May17 2:40pmIron Mountain: Fueling Big Testing with Big Data
- May17 2:00pm3 Ways To Grow Your Display Efforts
- May17 12:31pmGrowing Your PPC Account Budget the Smart Way
- May17 12:30pm8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
- May17 12:00pmWhat makes Coca-Cola the No-1 SuperBrand in Social Media?
- May17 11:27amGoogle Finally Starts to Kill Zagat Scores
- May17 10:40amPending Federal Sales Tax Law Could Impact Online Retailers
- May17 10:00amBuilding Successful Low Budget PPC: Understand your Campaign Settings
- May17 9:30am10 Essential WordPress Plugins to Improve SEO & Usability
- May17 9:25amNew Filter Fields in Google Analtyics
- May17 9:00amHow is Social Media Changing Search Marketing?
- May17 9:00amGoogle Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
- May17 8:59am7 Landing Page Lessons Learned (Over 7 Years)
- May17 8:30amHow to Be a Badass Link Builder
- May17 8:03am3 Questions To Ask a Premium Publisher
- May17 7:30amLocal Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?
- May17 7:00amContagion, Social Media, and Why Things Catch On
- May17 5:55amGoogle PPC vs Paid Advertising on Other Listing Sites
- May17 3:00amPractical Tips for Modern SEO From the Best Minds in Europe
- May17 1:18am‘The Marketer as Philosopher’ MarketingExperiments Webinar May 21
- May16 10:31pm‘The Social Media Advertising Ecosystem Explained’ – Business Insider
- May16 10:23pm‘A Quick Summary of Releases from the Google I/O Conference 2013’ – ‘Business 2 Community’ Article
- May16 10:16pm‘In (Partial) Defense of Tracking Cookies’ – HubSpot
- May16 10:12pm‘Can Google Be The Amazon.com For The Rest Of The Web?’ – ‘ReadWrite’
- May16 10:04pm‘Google’s I/O Conference and Other News You Need to Know’ – ‘Mashable’
- May16 9:49pm‘Bing is an untapped venue for ecommerce videos’ – ‘Econsultancy’ Blog
- May16 9:44pm‘Conversion Conference Chicago 2013′, June 11-13
- May16 9:37pm‘Email Deliverability Ninja Trick’ – ShoeMoney Blog
- May16 9:29pm‘3 Ways to Use Google to Be Better at PR′ by Jay Baer
- May16 9:28pm‘What Is A Many To Many Business?’ – ‘Entrepreneurs-Journey’ Blog
- May16 9:24pm‘Why the Yahoo! Search Revenue Gap Won’t Close’ – ‘SEO Book’ Blog
- May16 9:17pm‘Mozscape API Wiki Update’ – ‘SEOmoz’ Blog
- May16 9:14pm‘5 Ways to Bond with Your Blog’s Audience’ – ‘Copyblogger’ Blog
- May16 9:12pm‘How We Got 300 More Paid Subscribers With A Single Email’ – Aweber Blog
- May16 9:11pm‘Why Technical Know-How Is Now Mandatory in Online Marketing’ by John Chow
- May16 9:09pm‘Landing Page Optimization: Color emphasis change increases clickthrough 81%’ – ‘MarketingExperiments’ Blog
- May16 9:05pm‘The Boston Globe: Managing a transition from free to paid product’ – MarketingSherpa Video
- May16 9:03pmDownload: HubSpot’s ‘First Comprehensive Review of European Inbound Marketing’ Report
- May16 8:15pm‘Site Audits: Deliverables, Follow Up, and Implementation’ – ‘SEOmoz’ Blog
- May16 5:00pmINBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
- May16 5:00pmGoogle Maps Gets a Brand New Look
- May16 4:00pmThree Killer (and unfortunately most ignored) Link Building Ideas by @resultfirst
- May16 4:00pmGoogle+ Gets Big, Image-Heavy Redesign
