Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO

From MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
March 14, 2017 - 4:29pm
If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those objectives […]


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