Hello, Hello? 5 Tips for Improving Your Welcome Autoresponders Part 2

Apr 28 11:39am Pardot » Blog
In my last post, I covered why it’s important to have an autoresponder set up on all your forms. You know it’s your best chance for introducing yourself and making a really good first impression, but maybe you need some help coming up with ideas for making that first interaction a memorable experience. If so,...
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7 Tips to Boost Your Email Marketing Results Immediately

Apr 27 4:33pm B2B Lead Blog
People aren’t looking for a reason to read your email marketing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according […] The post 7 Tips to Boost Your Email Marketing Results Immediately appeared first on B2B Lead Blog.
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The Importance of Targeted Website Visitors for Your Outbound Marketing Campaign

Apr 27 10:00am Blog – clickback.com
The next time you are considering the expense of outbound marketing, don’t just focus on the investment. Focus on the RETURN on investment.
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Content Marketing Opportunities to Explore: Stats Roundup

Apr 27 9:21am BLOG – Evergage
In today’s digital landscape, we just have to spend a few minutes searching the internet to find any information we need. It’s becoming easier than ever to find answers to tough questions. And very often we find those answers thanks to content marketing. Companies of all shapes and sizes are using content to educate their audience and provide value. According to Content Marketing Institute […]...
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96% of Marketers Agree that Personalization Advances Customer Relationships [Infographic]

Apr 25 10:54am BLOG – Evergage
There is a lot of data out there telling us that consumers expect personalized experiences. For example, Infosys found that 74\% of customers feel frustrated when website content is not personalized. According to Forrester, 77\% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. With all this information about how consumers feel about […]...
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Making the Sales-to-Marketing Connection: What I Learned in the First 30 Days in My Marketing Job

Apr 24 4:24pm Pardot » Blog
Once a salesman, always a salesman, right? Yes, unless your years of sales experience in the retail, finance and tech industries leads you directly to a unique internal opportunity to lead a marketing channel—despite having no prior experience. If you had told me ten years ago that I’d be sitting today as the Head of...
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Customer Experience is the New Marketing and Customer Experiences are the New Brand

Apr 24 7:58am Brian Solis
My friends Rob Cottingham, Gerard Francis Corbett and I have had some fun lately. One way to gain perspective on our modern reality is to do so through humor. So when a several big brands in the beverage, transportation, banking and airline industries were suddenly in the global media hot seat, we had a laugh and productive conversations behind the scenes. As a result, we set out to build upon these unfortunate opportunities with a couple of pithy but poignant cartoons hoping to spark a bigger dialogue.... The post Customer Experience is the New Marketing and Customer Experiences are the New Brand appeared first on Brian Solis.
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Transparency in an Age of Machine Learning

Apr 20 11:40am BLOG – Evergage
In my update on March 22nd, when we introduced Evergage SmartBundle, I mentioned I’d be writing a more detailed blog post on why we believe, when it comes to marrying transparency with machine learning, Evergage stands apart from every other marketing technology vendor. For those of you anxiously waiting, this is that post. From our customers and prospects to analysts and media, these days it […]...
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Refer Clickback and Earn $100 (Announcing Our New Referral Program)

Apr 20 11:30am Blog – clickback.com
From the time Clickback opened for business to present day – we attribute a good portion of our success to other people referring us to their colleagues and business associates.
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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Apr 20 9:29am HubSpot's Inbound Marketing Blog
Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers.
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Facebook is Becoming a Social Operating System for Human Beings and Robots

Apr 19 5:43pm Brian Solis
At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual reality…really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeals to anyone who follows, designs for, or uses the world’s largest social network. Drawing an estimated 4,000 attendees from all around the world, Facebook’s news blurred the line between reality and virtual reality and human and robot engagement for users in their personal and... The post Facebook is Becoming a Social Operating System for Human Beings and Robots appeared first on Brian Solis.
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5 Steps to Creating an Effective Scoring Model

Apr 19 12:47pm Pardot » Blog
Digestible information is everything in the B2B marketing world. Not only do you need data, you need data that you can use immediately and effectively. You may already be a data collecting extraordinaire, but if you’re not using lead scoring, you’re missing a key component of concise lead qualification. A lead score is the most...
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The Best Sales Training for Your Sales Team?

Apr 18 11:41am A Sales Compass - A Blog by B2B Sales Connections
As you plan your next training session for your team, remember sometimes the best training isn’t about teaching them something new; it’s about reminding them of something they forgot. After all, as John Wooden, the great Hall of Fame college basketball coach once said, “It’s what you learn after you know everything that counts.” Aim […]...
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Why E-Commerce Merchandisers Should Care About Personalization

Apr 18 9:28am BLOG – Evergage
These days, consumers expect personalized digital experiences. Forrester found that 77\% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. And according to Infosys, 59\% of customers say that personalization influences their shopping decisions. When many think about e-commerce personalization, they think about product recommendati […]...
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Maximizing Your Marketing Automation Platform: Creating a Pardot Roadmap

Apr 17 5:51pm Pardot » Blog
Have you tried to implement a Marketing Automation platform in the past? Did you get the platform setup fairly quickly, send out a few e-mails and then see it lose momentum? The benefits of Marketing Automation are real. If you’re just starting out or starting over with the Pardot platform, consider a road map to...
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Supporting Customer Values is More than a Nice Gestureits A Necessity

Apr 17 10:44am Think customers: The 1to1 Blog
Corporations have long avoided taking sides on controversial issues. Why risk alienating parts of your customer base? But in fact, more and more customers seek brands that proactively promote values and beliefs that are aligned with their own. “The days of being neutral are over,” said Forrester Research Director Melissa Parrish, at Forrester’s Consumer Marketing Forum. “Consumers demand that brands take a side on issues.” From tech firms to fast food corporations, companies are increa...
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You Say Hello: The Importance of Hello/Goodbye Emails Part 1

Apr 16 6:40pm Pardot » Blog
Growing up, two of my grandmother’s favorite phrases were “You catch more flies with honey than with vinegar” and “You never get a second chance to make a first impression”. As a kid, I always hated the one about the flies – I’ve spent most of my life in Georgia, and I’d rather never see...
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Your Landing Page Needs an Ultimate Reason to Maximize Conversion (Live From MarketingSherpa Summit 2017)

Apr 13 8:17pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
I’m here at the MECLABS Landing Page Optimization Certification Course on the last day of the 2017 MarketingSherpa Summit. In the second session today, Flint McGlaughlin, Managing Director, MECLABS, lectured on the value proposition. “A value proposition is an ultimate reason,” he said. “It is the answer to the question posed in the customer’s mind, […]...
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How Evergage Crashed the Adobe Summit This Year

Apr 13 2:28pm BLOG – Evergage
If you didn’t hear, we weren’t invited back to the annual Adobe Summit in Las Vegas. It seems Adobe has caught on that we’re a competitor! So, instead of exhibiting inside, we decided to do some street marketing outside the venue — a little “guerilla marketing,” if you will. Why did we do this, you might ask? We wanted to raise attention about claims Adobe makes about its solution f […]...
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Why You Should Work with IPv6 Compliant Email Service Providers

Apr 13 10:00am Blog – clickback.com
Until recently, IP version 4 (IPv4) was the go-to IP. But businesses are starting to shift to IP version 6 (IPv6) and IPv6 compliant email service providers. Why the change?...
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19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]

Apr 13 8:00am HubSpot's Inbound Marketing Blog
Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms. So it should come as no surprise that marketers are eager to learn more about how to capture millennials' attention, time, and spending dollars.
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Culture is Either the Roadblock or Highway to Innovation We Need Leadership not Management

Apr 12 3:17pm Brian Solis
After studying customer experience, digital transformation and innovation for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Yet, company culture is either the number one catalyst or inhibitor to progress. Culture needs a champion. As Peter Drucker once famously said, “Culture eats strategy for breakfast…” Like most aspects in business, management... The post Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management appeared first on Brian Solis.
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How One Retailer Leverages Shopper Intent Across Its Site

Apr 11 11:20am BLOG – Evergage
Many retailers are familiar with this challenge: You have a diverse assortment of products on your site that cater to different audiences. You want to promote a specific category of products across the site, but you worry that if a visitor who doesn’t care about that category sees these promotions, she may decide that your site doesn’t interest her and move on to another site. Beyond tradi […]...
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Live from MarketingSherpa Summit 2017: When is a click more important than a purchase?

Apr 10 6:15pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is just one of the lessons we were reminded of during the MarketingSherpa Summit 2017 Email Messaging Workshop.
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From Form Handlers to Forms: Tips and Tricks for Switching Over

Apr 10 1:59pm Pardot » Blog
You could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it can be...
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What Is Bounce Rate? (And How Can I Fix Mine?)

Apr 7 8:00am HubSpot's Inbound Marketing Blog
Outside of the marketing context, the word bounce is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website's analytics, it's part of a metric that can be really confusing when you first stumble upon it: The bounce rate.
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Why Marketers Love Emailing to a Purchased List (And You Should, Too!)

Apr 6 10:37am Blog – clickback.com
Why love emailing to a purchased email list? Because purchased email lists – when used correctly – can be the ultimate boon for your business.
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Evergage Named a Strong Performer Among Digital Intelligence Platforms

Apr 6 9:13am BLOG – Evergage
I am proud to announce that Evergage has been named a “Strong Performer” in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report. Drawing from an initial field of 117 technology providers, as identified in Forrester’s Feb. 17, 2017 “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” report, Forrester identified the 10 most significan […]...
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Marketing Automation: Perfect for Productivity

Apr 5 6:03pm Pardot » Blog
We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information...
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Organic Networking: 3 Tips for Natural Success

Apr 5 1:30pm HubSpot's Inbound Marketing Blog
Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive?...
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Are Agencies missing the inbound opportunity?

Apr 5 5:00am HubSpot's Inbound Marketing Blog
The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to).
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5 Ways to Transform Your Content From Adequate to Awesome

Apr 4 10:26am B2B Lead Blog
We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […] The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on B2B Lead Blog.
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Introducing Campaign Scheduler & Debugger

Apr 3 4:36pm BLOG – Evergage
Our engineering team is pretty incredible. Their work has helped Evergage further solidify our status as the premier real-time personalization platform by deepening our machine learning capabilities, adding numerous new cross-channel features, and continuously improving existing features. Today, we are pleased to announce two more important product enhancements: a new way to schedule campa […]...
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6 Ways to Write the Worst Possible Subject Line

Apr 1 1:13pm Pardot » Blog
Today’s my birthday (seriously, yes, I know)! In the course of doing research for a new post, I realized something- there’s a ton of information on how to write the best possible subject line, but what about those people who just want a really mediocre subject line? I’m going to support those people in today’s...
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Dear Startups: Disrupt Yourself To Disrupt The Industry

Mar 31 11:57am Brian Solis
Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies and startups going back to the (gasp) early 90s. I’ve been through Web 1.0, 2.0, the rise of digital, social, mobile, cloud and every SW/HW/online/app consumer and enterprise trend in between. In all my years, I’ve probably helped launch/advise over 1,000 companies. I’ve even started and exited a few myself (note: I still... The post Dear Startups: Disrupt Yourself To Disrupt The Industry appeared first on Brian Solis.
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Target Website Visitors Effectively to Avoid These 5 Common Pitfalls

Mar 30 10:00am Blog – clickback.com
You work hard to drive traffic to your website but if you don’t target website visitors, you may not get the most out of your marketing efforts.
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Convincing Your Executive Team To Try Marketing Automation

Mar 30 9:42am Pardot » Blog
You’ve run an analysis of the options, crunched the numbers, and figured out that marketing automation software is the solution that’s going to revolutionize your pipeline, personalization, engagement, and revenue. Now you just need to convince your executive team to grant you the budget to buy it. No need to stage a live demonstration with 50...
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What Digital Can Learn from a Good Physical Shopping Experience

Mar 30 9:10am BLOG – Evergage
Let me tell you a quick story that I’ve shared before on this blog but is still relevant today. For 10 years I walked into the same department every six months, buying business suits and clothing. Each visit, I started from scratch on my own, lost, trying to navigate a maze of racks. A couple years ago, I started working with a personal shopper. He keeps a database of everything I have bough […]...
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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

Mar 29 1:30pm HubSpot's Inbound Marketing Blog
Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.
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The Two Customer Conclusions Every Product Launch Should Foster

Mar 29 8:27am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.
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My Campaign SucksNow What?

Mar 28 1:30pm HubSpot's Inbound Marketing Blog
We’ve all been there. It took three months to launch that marketing campaign from start-to-finish.  Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done.
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Optimizing Your Pardot Instance for Success

Mar 28 10:55am Pardot » Blog
Chances are, if you’re managing a marketing program, you’ve got your hands full with multiple campaigns, asks from different departments and keeping your processes running smoothly. Getting your Pardot instance configured to maximize your success can quite easily take a backseat. It’s not for want of trying, but sometimes other projects take centre stage and...
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What Adobe Doesnt Want You To Know About Real-Time Personalization

Mar 28 9:02am BLOG – Evergage
According to Kristin Lemkau, CMO of JPMorgan Chase, “Achieving personalization at scale is the biggest and most important challenge for us to get right.” Her point is one that I think many marketers will agree with: these days, if marketers aren’t leveraging personalization, it’s not because they haven’t identified the business need for it. Instead, many marketers are struggling to execu […]...
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Ubers Very Bad Horrible String of Events

Mar 28 8:17am Brian Solis
Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. The list of recent offenses, not all incidents since its launch, just some of the events over the last several weeks, have been very public and damning. To name a few… Uber CEO Travis Kalanick joined... The post Uber’s Very Bad Horrible String of Events appeared first on Brian Solis.
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UX or Design Where should marketers invest?

Mar 24 11:37am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design. We talk more about this question in our UF Graduate Certificate Program.
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Get the Most Out of Your Personalization Platform with Evergage eCampus

Mar 24 9:13am BLOG – Evergage
I am proud to announce that we recently launched Evergage eCampus, our new online learning portal! The portal is for Evergage customers and partners (login request) seeking to develop the skills to be successful with personalization and Evergage. With eCampus, you can take courses, complete quick checks, and practice what you’ve learned in labs. You complete courses at your own pace and when […]...
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Former Police Headquarter Turning Into Innovation & Technology Hub

Mar 23 2:21pm Blog – clickback.com
Clickback now has the keys for former police headquarters at 110 James Street (our future home). It’s six storeys of bare walls and empty rooms now, but we see a space that could change St. Catharines’ future- an innovation and technology hub.
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How to Top off your Lead Funnel Quickly, and Easily

Mar 23 10:00am Blog – clickback.com
If your lead funnel could use a refill, don’t sit and wait for the slow trickle of inbound marketing prospects. Take a proactive approach.
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The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Mar 23 9:40am HubSpot's Inbound Marketing Blog
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.
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Doing a Pardot SPF Record Update

Mar 22 3:18pm Pardot » Blog
As a company that specializes in Pardot Implementations, we have seen our fair share of SPF records. In this blog post, we’re going to show you a way to append your existing record to include Pardot with just one entry. Background: For those unfamiliar, a Sender Policy Framework (or, SPF) record is one of three...
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Cross-Category, Machine Learning Recommendations

Mar 22 8:33am BLOG – Evergage
Once limited in scope to academic institutions, think tanks and highly technical organizations, the concept of machine learning has thrust itself into the lexicon of those who help facilitate digital customer experiences – marketers, merchandisers and product managers. And rightly so, because the potential implications and benefits are enormous. In training computers to efficiently process […]...
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14 of the Best Snapchats to Follow for Inspiration

Mar 22 8:00am HubSpot's Inbound Marketing Blog
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service -- it's become an established media platform valued at over $19 billion and with over 161 million daily users.
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How Redesigning HubSpot's Website Doubled Conversion Rates

Mar 21 6:00am HubSpot's Inbound Marketing Blog
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it.
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25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic]

Mar 20 7:14am Marketing and Lead Generation Blog
For many of us, shopping is a stress buster and the one thing that makes online shopping superior to traditional store-to-store traipsing, it is all the precious time we save when browsing from the comfort of our home. All online shoppers want the buying experience to be fast, convenient, and hassle-free. This is why one of... [Read More]The post 25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic] appeared first on Marketing and Lead Generation Blog.
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Is Your Marketing Strategy Aimed at the Present or the Future?

Mar 20 7:00am Brian Solis
If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is starting to arrive now. When I’m not deep in the weeds studying Digital Transformation, Innovation, Experience Design and Culture, I’m incessantly thinking about brands of tomorrow and what it takes to be relevant to an evolving society. I recently spent some time with Qlutch CEO Jim Sagar to explore... The post Is Your Marketing Strategy Aimed at the Present or the Future? appeared first on Brian Solis.
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What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Mar 20 6:00am HubSpot's Inbound Marketing Blog
The word guerrilla, in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word marketing, and it makes a lot of people ask, Huh? But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
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4 Ways to Use Personalization on Your Media or Entertainment Site

Mar 17 9:34am BLOG – Evergage
As a marketer in the media, publishing or entertainment industry, you know how important your website is for your business. You likely have a sizable budget to drive traffic to your website in the hopes that you can either gain page views to earn ad revenue, or convert visitors into paying customers, or both. Many of your marketing tactics are focused on driving those page views and conversions. […]...
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