How to Contact Anonymous Website Visitors and Turn them Into Hot & Ready Leads

Jun 22 10:00am Blog – clickback.com
Supplement your inbound marketing with an outbound strategy. Proactively contact anonymous website visitors to turn your website into a lead generation machine.
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Boldly Go: The Confluence of Digital Transformation, Innovation, Culture and Experience

Jun 22 8:25am Brian Solis
There are almost too many technology trends to track these days and it’s only getting more complicated to keep up. At some point, one must focus, dive deeper and learn. This year, I’m centering my research and speaking on a few different but complementary areas: Corporate Innovation Digital Transformation Digital Culture/Culture 2.0 X – Experience Design Recently, I had the opportunity to present a combination of all of the above at the RocketSpace Corporate Innovation Summit hosted by Dousing. It... The post Boldly Go: The Confluence of Digital Transformation, Innovation, Culture and Experience appeared first on Brian Solis.
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How to Use Machine Learning for Demand Generation (with Examples)

Jun 20 9:01am BLOG – Evergage
Traditionally, machine-learning personalization has been used by e-commerce sites. As a refresher, machine-learning personalization utilizes algorithms and predictive analytics to dynamically present the most relevant content or experience for each and every visitor. As a consumer, you have probably experienced this type of personalization across the internet in the form of product recommendations. But most [...]...
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Get the Most Out of Your Pardot Instance with Premier

Jun 19 3:43pm Pardot » Blog
B2B marketers are always pushing into new territory. They’re mastering new marketing tools and technologies, coming up with new strategies, and reimagining the customer experience. At Salesforce, we’re always listening to our customers. We love hearing about the new trails B2B marketers are blazing. And we’re always looking for ways to give them more access...
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I was supposed to write about Apples new show Planet of the Apps, Instead, I wrote about @GaryVee

Jun 19 7:12am Brian Solis
This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that aims to help entrepreneurs bring their ideas to life and also transform them into budding businesses that change the world is important. The show features Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk. I’ve had the privilege of working with this crew (except... The post I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead, I wrote about @GaryVee appeared first on Brian Solis.
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The Danger of Using Grammatically Incomplete Headlines

Jun 19 5:00am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.
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How to Create Account-Specific Website Experiences in Evergage

Jun 16 9:08am BLOG – Evergage
Over the past few years, we’ve been working to align our marketing and sales teams to target specific accounts as part of an account-based marketing (ABM) strategy. Last year we implemented industry ABM experiences on our site, and early this year we turned our attention to named account ABM. Last week we published a blog [...]...
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How to Avoid Blacklists by Using Software to Verify Email Addresses and Deliver Your Message

Jun 15 10:00am Blog – clickback.com
Our software does something ESPs and MAs cannot – it cleans your data. The moment you import your cold contacts, our software begins the scrubbing process.
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The New Kodak Moment = That Moment When You Lose Market Relevance

Jun 14 11:19am Brian Solis
“You press the button, we do the rest.” These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodak’s iconic founder in 1892, this tagline almost seems relevant 120 years later. Almost. There was a time in history where uttering those words evoked an emotional sense of nostalgia. Now, unfortunately, the Kodak moment represents that moment when executives fail to realize how consumers are changing and how markets will ultimately evolve in new directions without them.... The post The New Kodak Moment = That Moment When You Lose Market Relevance appeared first on Brian Solis.
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Who should own lead generation for a complex sale?

Jun 13 1:20pm B2B Lead Blog
So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know […] The post Who should own lead generation for a complex sale? appeared first on B2B Lead Blog.
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Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience

Jun 13 9:20am BLOG – Evergage
We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper further down that journey. But it’s important to remember that the e-commerce shopping journey is unique for each shopper. One shopper may [...]...
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3 Marketing Challenges Solved By Account-Based Marketing

Jun 13 9:07am Pardot » Blog
You already know that ABM is a strategy like no other, and that it can give you some truly brag-worthy results – but there’s a lot to be said for exactly why account-based marketing can generate such big returns for B2B marketers. If you joined us for Mathew Sweezey’s webinar ‘Getting Started with Account-Based Marketing’,...
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We Messed Up: How (and When) To Apologize When You Make a Mistake Emailing Your List

Jun 12 10:44am Pardot » Blog
Mistakes. We all make them. With the high stress of sending an email campaign and the ever-increasing number of moving parts, it can be easy to to make a mistake on an important email send. You’ve got to write and edit the copy, figure out the appropriate branding, get your images in place, and let’s...
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Personalization Ideas for Each of the 3 Account-Based Marketing Strategy Types

Jun 8 12:04pm BLOG – Evergage
Account-Based Marketing (ABM) has exploded in popularity within the last few years. According to SiriusDecisions, ABM is a strategic approach that focuses on aligning demand creation programs and messaging against a set of defined accounts and goals in a way that is relevant and valuable to those accounts. Marketers are recognizing that need to focus [...]...
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3 Things You NEED To Know About Account-Based Marketing

Jun 8 11:14am Pardot » Blog
Account-based marketing is one of the most popular strategies in B2B marketing right now, but there’s still a lot of confusion about exactly what ABM is and what it can do. ABM is a strategy that relies on a suite of tools to support and streamline your marketing. ABM operates on a larger scale with...
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How to Use Website Visitor Tracking Data to Improve Your Pipeline

Jun 8 10:00am Blog – clickback.com
Looking for ways to accelerate your lead gen? Well, now you can with our website visitor tracking software – Clickback WEB.
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Introducing Einstein Account-Based MarketingIntelligent B2B Marketing Built on the Worlds #1 CRM Platform

Jun 8 5:00am Pardot » Blog
With Einstein ABM, companies can now target their most valuable accounts and deliver 1-to-1 personalized journeys that seamlessly bridge sales and marketing. Trailblazers like CareerBuilder, Sika and Slalom can optimize marketing investments and close deals faster with Einstein ABM. SAN FRANCISCO—June 8, 2017—Salesforce [NYSE: CRM], the global leader in CRM, today introduced Einstein Account-Based Marketing...
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The Next Wave in Digital Agency Marketing: Brick-and-Mortar Pop-Ups

Jun 8 5:00am HubSpot's Inbound Marketing Blog
At this point, everyone knows that e-commerce is no longer the next big thing -- it's the current big thing. eMarketer estimates e-commerce sales will reach $4.058 trillion in 2020, or 14.6 percent of total retail projections for that year. The e-commerce space is a hot, crowded market, and the brands that rise to the top will have to be able to cultivate a loyal and rabid fan base. As an agency pro, it's your job to help your clients grow that base.
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5 Ways to Generate a Clean List

Jun 7 3:35pm Pardot » Blog
As a marketer, your database is one of your most prized possessions. You need a healthy stream of new prospects coming in, and you need to grow your lists and keep them producing. With that in mind, it’s easy to be tempted by purchased lists: a few clicks and voila, you have a brand new,...
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Digital Transformation Needs Change Agents and Leadership Not Just Technology

Jun 7 12:16pm Brian Solis
Over the last year, I partnered with BMC on a new podcast series called “Digital Outliers.” We hand-picked 11 incredible guests working in critical areas of digital transformation and the future of work including IT, humanities and innovation. The result was humbling. Each episode dives into the trends shaping how companies work and compete. Our guests also offer prescriptive guide points for executives and change agents driving digital efforts to modernize culture, productivity, innovation, and experiences. My first guest in Episode 1... The post Digital Transformation Needs Change Agents and Leadership Not Just Technology appeared first on Brian Solis.
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12 Brainstorming Techniques for Unearthing Better Ideas From Your Team

Jun 7 8:00am HubSpot's Inbound Marketing Blog
If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the people in the room. Like, the actual number of people in the room. That's my first tip for you: Follow the pizza rule for brainstorming. If you're unfamiliar with the pizza rule, it's the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.
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Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

Jun 7 5:00am HubSpot's Inbound Marketing Blog
We all know that words matter -- in life, but also in marketing. When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message.
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Clickback Finalist for Local Business Technology & Innovation Award

Jun 6 9:17am Blog – clickback.com
GNCC has selected Clickback as a finalist for NBAA 2017 in Technology and Innovation for our development of, Clickback WEB.
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The Value of Non-Click Behavioral Data for Personalization

Jun 6 8:59am BLOG – Evergage
A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur [...]...
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How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

Jun 5 10:23am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
The Micro-Yes Sequence is crucial to land the ultimate macro-yes, or your end goal — a sale, a subscription, a clickthrough, whatever it may be. As marketers, we often overlook the sequence and just ask the “big question” before a prospect is ready to say “yes” to the macro-yes, which only leads to a “no.” In this Quick Win Clinic episode (recorded live at the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a landing page submitted by Inventory Source, a dropship automation software company, that overlooks the sequence of micro-yes(s).
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How to Create a Content Marketing Strategy in 5 Easy Steps

Jun 5 8:48am Marketing and Lead Generation Blog
Creating a smart content marketing strategy is crucial to success in any sales or marketing profession. Sounds like a cliche, doesn’t it? But, it is the truth, and you cannot afford to ignore the plain truth. The most successful marketers use proven strategies that increase an audience’s interest in their product or content. This is why... [Read More]The post How to Create a Content Marketing Strategy in 5 Easy Steps appeared first on Marketing and Lead Generation Blog.
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Las seis etapas de la transformacin digital

Jun 5 6:47am Brian Solis
el futuro es ahora… La transformaciĂłn digital es una de las mayores tendencias que impulsan la evoluciĂłn y modernizaciĂłn de las empresas en todo el mundo. En mis investigaciones, he llegado a definir la transformaciĂłn digital como la realineaciĂłn de o la nueva inversiĂłn en tecnologĂ­a, modelos de negocio y procesos que impulsen un nuevo valor para los clientes y empleados, logrando asĂ­ competir de manera más efectiva en una economĂ­a digital tan cambiante. Sin embargo, a lo largo de... The post Las seis etapas de la transformaciĂłn digital appeared first on Brian Solis.
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[Announcement] The LeadSquared and Zapier Integration is now live!

Jun 5 6:00am Marketing and Lead Generation Blog
We have been having a good few weeks here at LeadSquared. Just last week, we celebrated the fact that Jyoti Bansal, a Silicon-valley based tech entrepreneur, had invested in us. Now this week, we have one more reason to rejoice. The LeadSquared and Zapier integration has finally been released. So why is this a reason... [Read More]The post [Announcement] The LeadSquared and Zapier Integration is now live! appeared first on Marketing and Lead Generation Blog.
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7 Aspects to Consider Before Hiring a Graphic Designer

Jun 1 12:03pm Pardot » Blog
Sooner or later we all need an awesome graphic designer  In today’s visual world the eye-catching appeal of quality design work amplifies our marketing tactics and can almost be necessary to compete. Like marketing itself graphic design is a constantly evolving trade with new devices, apps and social media constraints to consider and work into a...
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Top 5 Reasons to Attend the Evergage Personalization Summit 2017

Jun 1 10:43am BLOG – Evergage
General registration is now open for the fourth annual Evergage Personalization Summit. This year’s theme is Demystifying Machine Learning. Over 300 marketers, product managers and customer experience professionals will gather at Boston’s historic Park Plaza Hotel on September 14th to delve into the current and future of 1:1 personalization in the age of machine learning. [...]...
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How Can I Send to a Purchased List Like A Pro

Jun 1 10:00am Blog – clickback.com
If you’re looking to grow your database, virtually overnight, you can’t go wrong with purchased email lists. Talk about unlimited lead potential!...
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From Future Shock to Future Proof: Digital Transformation is not a Prescription, Its a Mission

Jun 1 8:36am Brian Solis
When I set out to research digital transformation several years ago, I did so with the belief that there was more to the story than technology, IT and modernization. Yet, the name itself implies that change is focused on or prioritizes all things digital. But there’s more to the story than how CMOs or CIOs are deploying modern platforms to better engage customers and employees. The story I set out to uncover was that of the people behind change. To... The post From Future Shock to Future Proof: Digital Transformation is not a Prescription, It’s a Mission appeared first on Brian Solis.
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Enhancing Customer Experience With Wearable Tech

May 31 8:54am Brian Solis
Guest post by Blake Morgan (@blakemichellem), Customer Experience Futurist, Keynote Speaker, Author of the new book, More Is More In X: The Experience When Business Meets Design, author Brian Solis talks about how Disney created its MagicBand—an all-in-one device that connects users with their vacation options—embedded with technology that allows customers to make purchases without a credit card or cash, get in and out of the park, review and optimize wait times, book FastPass, open their hotel room door, make dinner reservations, and... The post Enhancing Customer Experience With Wearable Tech appeared first on Brian Solis.
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New B2B Persona Research From Salesforce and LinkedIn Study

May 30 12:30pm B2B Lead Blog
When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing and lead generation. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning […] The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.
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B2B Marketers: Why Your Website Is a Lousy Trade Show Booth

May 30 11:37am BLOG – Evergage
B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a parallel. But the online experience is critical to get right. SiriusDecisions has [...]...
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4 Opt-In Strategies For Fighting Spam

May 26 11:01am Pardot » Blog
“The first rule of Fight Club is: You do not talk about Fight Club. The second rule of Fight Club is: You do not talk about Fight Club. Third rule of Fight Club: Someone yells stop, goes limp, taps out, the fight is over.” Fight Club, 1999 You’re probably wondering, what in the world does...
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Email is a Relational Medium

May 26 10:32am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.
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Track Visitors on Website To Accelerate Your Lead Growth

May 25 10:00am Blog – clickback.com
Track visitors on website and make data-driven decisions that accelerate lead growth, increase conversions and maximize your website ROI.
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How Real-Time Personalization Augments Marketing Automation

May 25 9:01am BLOG – Evergage
These days, more and more B2B marketers are incorporating a personalization platform as part of their martech stack. Why? Like consumers, B2B buyers are all unique. As humans, we all respond better to marketing messages when we’re treated as individuals by a company that truly knows us, as opposed to being treated like everyone else. [...]...
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Achieve Sales Optimization Using Marketing Automation

May 25 8:58am Marketing and Lead Generation Blog
The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automation and embracing themselves for better returns and efficiency. It helps that they get happier customers and employees as an add-on. The whole idea of automation... [Read More]The post Achieve Sales Optimization Using Marketing Automation appeared first on Marketing and Lead Generation Blog.
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How to Create a SMarketing Service Level Agreement

May 25 8:00am HubSpot's Inbound Marketing Blog
At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as generally aligned. And that's a problem.
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Creating Email Templates for Your Sales Team

May 24 10:34am Pardot » Blog
In our previous post “How to Think Like Sales as Marketer” we looked at the relationship between marketing and sales and how Salesforce Engage can help to bridge the gap between the teams and offer Marketers some insight into how sales builds relationships with their customers and prospects. Today, we’re going to look at how...
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Creating 1:1 Email Templates for Your Sales Team

May 24 10:34am Pardot » Blog
In our previous post “How to Think Like Sales as Marketer” we looked at the relationship between marketing and sales and how Salesforce Engage can help to bridge the gap between the teams and offer Marketers some insight into how sales builds relationships with their customers and prospects. Today, we’re going to look at how...
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9 Inbound Marketing Stats You Need to Know in 2017 [New Data]

May 23 8:00am HubSpot's Inbound Marketing Blog
The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn't change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers.
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Marketing Automation and Your Account-Based Marketing Strategy

May 22 5:05pm Pardot » Blog
Account-Based Marketing has become one of the most talked about strategies in B2B marketing. The reason why is clear: it’s an amazing way to connect with your prospects and build stronger customer relationships. Marketing automation is one of the tools that makes an account-based marketing strategy easier and more scalable. These are my tips for how...
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4 Takeaways from Forresters Digital Transformation Event

May 22 11:28am BLOG – Evergage
Earlier this month, I attended Forrester’s Digital Transformation event in Chicago. Aside from being in my old stomping grounds for a few days, it was interesting to hear different perspectives on how companies are trying to keep pace with rapidly evolving customer expectations. Representatives from the NBA, Bloomingdale’s, Nespresso, AIG, GE, Visa and many others [...]...
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How Hallmark uses Data Insights to Send the Very Best

May 22 10:52am Think customers: The 1to1 Blog
Content may be king, but it needs data insights to strengthen its reign. Such was the strategy Lindsay Roy, vice president of greetings marketing at Hallmark, outlined at the Mobile Marketing Association’s Leadership Forum. During an on-stage presentation, Roy explained how Hallmark, a more than 100-year-old company, is investing in data science and analytics to make sure that its messaging continues to resonate with customers. “Hallmark’s mission is to bring people together,” Roy says. ...
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How to Improve Lead Routing for More Sales

May 22 9:01am B2B Lead Blog
Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 \% of marketing-generated leads get assigned to the wrong […] The post How to Improve Lead Routing for More Sales appeared first on B2B Lead Blog.
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Moving Beyond Demographics: Todays Hyperconnected Generation C

May 22 7:53am Brian Solis
Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where... The post Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’ appeared first on Brian Solis.
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Why Integrated Marketing and Sales Tech is Critical for B2B Growth

May 18 11:41am Pardot » Blog
The reasons why your marketing and sales teams go to battle are similar to the reasons two young siblings duke it out. It’s a blame game. Let’s say a baseball mysteriously sails through your window when your kids are playing outside. One pitched the ball and the other swung the bat. So whose fault is...
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What Email Metrics Should You Be Reporting On and Why

May 18 10:00am Blog – clickback.com
Is your email marketing strategy working for you? That shouldn’t be a tough question – not if you’re tracking the email metrics that matter most.
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Would you make a decision to join or leave a company based on how you work?

May 18 8:55am Brian Solis
Did you know that employees and employee prospects judge the immediate and long-term potential of a company by their reliance on desktop phones? To some it makes total sense. Why would any company have tethered devices to talk to someone else? Don’t we have mobile devices and apps for that? Besides, I’m always on the go. On the other hand, some might wonder as to why we would be having this conversation at all. Of course there are desktop phones!... The post Would you make a decision to join or leave a company based on how you work? appeared first on Brian Solis.
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Firmographic Data to Drive Account-Based Marketing Initiatives

May 16 9:43am BLOG – Evergage
If you’re a B2B marketer focused on account-based marketing or demand generation strategies for your company, we have some exciting news for you. Evergage B2B Detect now includes rich firmographic data from more than 35 million companies! Originally introduced more than two years ago, B2B Detect enables marketers to deliver truly personalized experiences by targeting visitors [...]...
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Innovation Begins with a Shift in Perspective; Its Personal

May 16 9:33am Brian Solis
The team at Ode Management asked me to introductory video for their audience of event planners, speaker bureaus and agents. The topic was innovation and my mission was to keep it casual and brief, with a target length of two minutes. I guess I was too excited. On my first take, I overshot that goal by 10 minutes and needed to re-record it. However, I couldn’t bring myself to delete this though! Instead, I wanted to share it with you here. This video was meant... The post Innovation Begins with a Shift in Perspective; It’s Personal appeared first on Brian Solis.
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Keys to Uncovering Your Lead Generation Process Problem: and Get Your Pipeline Flowing

May 16 9:25am ResponsePoint
The post Keys to Uncovering Your Lead Generation Process Problem: and Get Your Pipeline Flowing appeared first on ResponsePoint.
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5 Ways to Optimize Your Website for Higher Search Engine Rankings

May 15 4:52pm Pardot » Blog
Ask most business owners what the best way to generate website traffic is, and they will pretty much always talk about SEO. Sure, there are plenty of other channels available, such as referrals and social media, but nothing really compares to search engines. The problem is that, not only are business owners competing against every...
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Social Media Copywriting: How to Compose Text for 5 Different Channels

May 15 6:00am HubSpot's Inbound Marketing Blog
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92\% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable -- there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And, there’s determining what the heck to post to each channel.
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Getting Started with Account-Based Marketing: The Checklist

May 12 7:24pm Pardot » Blog
Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an ABM strategy, and the results are truly changing the way we think about marketing at scale. If you’re considering an ABM strategy (and why not? ITSMA found that 84\% of marketers are seeing higher...
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