UX or Design Where should marketers invest?

Mar 24 11:37am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design. We talk more about this question in our UF Graduate Certificate Program.
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Get the Most Out of Your Personalization Platform with Evergage eCampus

Mar 24 9:13am BLOG – Evergage
I am proud to announce that we recently launched Evergage eCampus, our new online learning portal! The portal is for Evergage customers and partners (login request) seeking to develop the skills to be successful with personalization and Evergage. With eCampus, you can take courses, complete quick checks, and practice what you’ve learned in labs. You complete courses at your own pace and when […]...
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Former Police Headquarter Turning Into Innovation & Technology Hub

Mar 23 2:21pm Blog – clickback.com
Clickback now has the keys for former police headquarters at 110 James Street (our future home). It’s six storeys of bare walls and empty rooms now, but we see a space that could change St. Catharines’ future- an innovation and technology hub.
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How to Top off your Lead Funnel Quickly, and Easily

Mar 23 10:00am Blog – clickback.com
If your lead funnel could use a refill, don’t sit and wait for the slow trickle of inbound marketing prospects. Take a proactive approach.
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The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Mar 23 9:40am HubSpot's Inbound Marketing Blog
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.
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Doing a Pardot SPF Record Update

Mar 22 3:18pm Pardot Blog
As a company that specializes in Pardot Implementations, we have seen our fair share of SPF records. In this blog post, we’re going to show you a way to append your existing record to include Pardot with just one entry. Background: For those unfamiliar, a Sender Policy Framework (or, SPF) record is one of three...
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Cross-Category, Machine Learning Recommendations

Mar 22 8:33am BLOG – Evergage
Once limited in scope to academic institutions, think tanks and highly technical organizations, the concept of machine learning has thrust itself into the lexicon of those who help facilitate digital customer experiences – marketers, merchandisers and product managers. And rightly so, because the potential implications and benefits are enormous. In training computers to efficiently process […]...
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14 of the Best Snapchats to Follow for Inspiration

Mar 22 8:00am HubSpot's Inbound Marketing Blog
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service -- it's become an established media platform valued at over $19 billion and with over 161 million daily users.
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How Redesigning HubSpot's Website Doubled Conversion Rates

Mar 21 6:00am HubSpot's Inbound Marketing Blog
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it.
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Email Should Be Awesome: Tips For Getting a Guaranteed Open

Mar 20 4:06pm Pardot Blog
I’m going to open today’s post with a harsh truth: Most marketing emails I receive are BORING, from beginning to end. I routinely see subject lines with“[Companyname] daily digest.” “Check out today’s deals from [Company]” “This email subject line is a total snooze and you’ve seen it from every company” , “Log in and spend money...
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25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic]

Mar 20 7:14am Marketing and Lead Generation Blog
For many of us, shopping is a stress buster and the one thing that makes online shopping superior to traditional store-to-store traipsing, it is all the precious time we save when browsing from the comfort of our home. All online shoppers want the buying experience to be fast, convenient, and hassle-free. This is why one of... [Read More]The post 25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic] appeared first on Marketing and Lead Generation Blog.
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Is Your Marketing Strategy Aimed at the Present or the Future?

Mar 20 7:00am Brian Solis
If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is starting to arrive now. When I’m not deep in the weeds studying Digital Transformation, Innovation, Experience Design and Culture, I’m incessantly thinking about brands of tomorrow and what it takes to be relevant to an evolving society. I recently spent some time with Qlutch CEO Jim Sagar to explore... The post Is Your Marketing Strategy Aimed at the Present or the Future? appeared first on Brian Solis.
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What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Mar 20 6:00am HubSpot's Inbound Marketing Blog
The word guerrilla, in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word marketing, and it makes a lot of people ask, Huh? But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
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4 Ways to Use Personalization on Your Media or Entertainment Site

Mar 17 9:34am BLOG – Evergage
As a marketer in the media, publishing or entertainment industry, you know how important your website is for your business. You likely have a sizable budget to drive traffic to your website in the hopes that you can either gain page views to earn ad revenue, or convert visitors into paying customers, or both. Many of your marketing tactics are focused on driving those page views and conversions. […]...
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Content Marketing 101: Creating Content That Sells

Mar 16 11:29am Pardot Blog
Let’s just dive right in here: When it comes to your website’s blog, there’s a vast difference between content that sells and content that’s just…there. Any business owner would obviously want to have the former on their website. Your time is valuable, so don’t waste it writing something that won’t further your business. Your customer’s...
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How to Identify Website Visitors the Better Way to Turbo-Charge Your Inbound Marketing

Mar 16 10:00am Blog – clickback.com
We don’t have to tell you the importance of inbound marketing in the B2B sales world but we hope you're not using it as a standalone strategy.
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4 Easy Steps to Clean Up Your Act and Recover From Sending Spam

Mar 15 9:42am Pardot Blog
So you’re a spammer. You’ve realized that your “business practice” of buying lists of prospects to send unsolicited bulk email is the textbook definition of spam and you want to work to fix it. The good news is, cleanup is a simple process. All you have to do is follow these four simple steps to...
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Customer Marketing: Going Beyond the Sale

Mar 14 5:19pm Pardot Blog
What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams...
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Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO

Mar 14 4:29pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those objectives […]...
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Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

Mar 14 4:04pm BLOG – Evergage
Think about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end? Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what […]...
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How to Increase Conversion Rates Using Confirmation Bias for Your Brand

Mar 13 5:16am Marketing and Lead Generation Blog
For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with a study that proclaims the superiority of Apple ‘MacBook’ over the PC. The day Apple went public... [Read More]The post How to Increase Conversion Rates Using Confirmation Bias for Your Brand appeared first on Marketing and Lead Generation Blog.
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Diving into the Wave Part 4: Marketing Manager Dashboard

Mar 10 3:54pm Pardot Blog
Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of value based...
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7 Ways to Increase Blog Engagement

Mar 10 2:38pm Pardot Blog
Marketers are always looking for ways to increase engagement, especially when it comes to prospects visiting your website or blog. We all know that a lower bounce rate is a sign that people are wanting to stick around longer to get the most out of what you have to offer, but how do you get...
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7 SaaS KPIs You Need to Track in 2017

Mar 9 1:30pm HubSpot's Inbound Marketing Blog
The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment.
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Tips for Planning and Executing Your Personalization Strategy

Mar 9 9:14am BLOG – Evergage
Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single wa […]...
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Why You Need an Email List Cleaning Service

Mar 9 9:00am Blog – clickback.com
You need to “clean” your email list because email data be considered dirty. Why? Well, because it happens more than you might think.
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Digital Inbound Interview

Mar 9 8:12am Blog – Dan Stelter
Hey everyone… Just got interviewed by Media Shower and posted at their Digital Inbound blog. You can see the full interview here:  https://blog.digitalinbound.com/internet-marketing-blog/expert-interview-series-dan-stelter-of-b2b-lead-gen-guy-on-using-content-marketing-for-business-lead-generation-in-the-tech-sector The post Digital Inbound Interview appeared first on Dan Stelter.
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Punctuality Goes Beyond Just Being On Time for the Job Interview!

Mar 8 4:30pm A Sales Compass - A Blog by B2B Sales Connections
Over the years in my capacities at all levels of sales and executive management, I have interviewed hundreds of candidates for various sales and sales management positions. With that experience to my credit, I can say that, without a doubt, punctuality counts! These days though, punctuality goes beyond just arriving 10 minutes before a scheduled face […]...
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How to Add and Test Dynamic Open-Time Content to Your Emails

Mar 7 9:24am BLOG – Evergage
At Evergage, we’re doing some pretty amazing things – dare I say magical – with email. Just by inserting a few lines of HTML code from Evergage into an email campaign, marketers can transform an otherwise simple email to one that’s truly personalized for each any every recipient. In my last post on the Evergage blog, I wrote about how to send one-to-one product recommendations in emails […]...
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The Science Behind Inbound Marketing Strategies That Work!

Mar 7 5:48am Marketing and Lead Generation Blog
Marketing Is No Longer An Art, It’s Now A Science; Learn The Science Of Marketing To Drive Business Results Since the beginning of time, advertising and therefore marketing has been considered art. Agencies put their best creative work out there and drove awareness, impressions and brand equity for their clients. People saw the ads and... [Read More]The post The Science Behind Inbound Marketing Strategies That Work! appeared first on Marketing and Lead Generation Blog.
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Growing, Growing, Growth! 3 Ways Marketing Automation Scales with Your Business

Mar 6 5:30pm Pardot Blog
I like to think of marketing automation as that all-important connector piece in the box of legos. There’s was always one piece that would hold all the others together no matter how big you built your tower or your spaceship, and if you were a builder like me, you used it in almost everything you made....
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Customer Experience Versus Just Experience: Why the difference is key to brand relevance

Mar 6 10:25am Brian Solis
Customer experience aka CX is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for companies that invest in it. But what is customer experience exactly? It’s one of those terms (and movements) that is defined and interpreted differently depending on who’s talking about it within the organization. But without a common appreciation for customer experience and what it represents to customers, not just our view of them, our... The post Customer Experience Versus Just Experience: Why the difference is key to brand relevance appeared first on Brian Solis.
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Conversion Optimization: How to reduce friction and anxiety in a checkout process you dont control

Mar 3 10:34am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.
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Machine-Learning Personalization Across the E-Commerce Site [Infographic]

Mar 3 9:35am BLOG – Evergage
When thinking about e-commerce personalization, product recommendations are often the first thing to come to mind. One-to-one product recommendations are incredibly important to any retail site, but they are only one small piece of a personalized experience. Anything from featured brands and categories, site navigation, search results, and more can be personalized using a combination of machine-le […]...
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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Mar 2 3:03pm B2B Lead Blog
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […] The post Lead Nurturing: 5 Useful Tactics to Get More Opportunities appeared first on B2B Lead Blog.
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How to Identify Website Visitors to Instantly Uncover More B2B Leads

Mar 2 9:00am Blog – clickback.com
B2B leads are at the top of every entrepreneur’s sales and marketing wishlist. Learn how to identify website visitors to get a leg up on competition.
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Its Our Birthday!

Mar 1 6:39pm Pardot Blog
And we’re in celebration mode! We’ve got cake: And balloons: And we’re getting the party going! 10 years ago today Pardot was founded and we’re so excited to reach this amazing milestone. We couldn’t have done it without you – our B2B Marketing Trailblazers. Thank you for making us part of your marketing magic. We’re...
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Facebooks Saturation Leads 5 Social Media Trends to Watch

Mar 1 1:00am Think customers: The 1to1 Blog
It’s not a secret that social media doesn’t stand still; the question is, how can brands keep up with those changes to effectively engage their target audiences? Social media experts at this year’s Social Media Week in New York City provided some hints by highlighting a number of trends and best practices that are emerging in the social space. Here are five key trends to keep an eye on: Facebook’s saturation challengeFacebook is still the top social network but it’s quickly reaching a ...
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How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs

Feb 28 10:05pm HubSpot's Inbound Marketing Blog
When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you use to reach them?...
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ABM Stats Roundup: Making the Case for Account-Based Marketing at Your Company

Feb 28 9:23am BLOG – Evergage
We only have to look around the internet to see that it is becoming more and more personalized. For example, Facebook Ads are more targeted than ever, and LinkedIn can deliver jobseekers with the most relevant opportunities instantly. According to a recent report from Accenture, 75\% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past p […]...
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February Social Media News: Weather on Facebook, SNL on Snapchat & More

Feb 28 8:00am HubSpot's Inbound Marketing Blog
We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup.
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Recapturing Bounced Prospects with Retargeting

Feb 24 4:04pm Pardot Blog
Every year, B2B marketers invest a significant amount of time, effort and money into driving traffic to their websites and landing pages to eventually convert prospects into paying customers. With tremendous resource being pumped into these campaigns, you’ll want to make the most of every single prospect. It’s time to start utilizing the power of...
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How to Learn Excel Online: 13 of the Best Resources for Excel Training

Feb 24 8:00am HubSpot's Inbound Marketing Blog
Like many marketers, I have a bit of experience with Microsoft Excel. I've used it to organize events, plan meals, and sort data -- but I don't have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I'm constantly subjecting myself to the tedium of updating my spreadsheets manually. I'm well aware that I'm missing out on a whole world of reporting automation that could save me hours of time.
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Marketing Trivia: How Much Random Marketing Knowledge Do You Have?

Feb 24 6:00am HubSpot's Inbound Marketing Blog
Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post? Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called \_\_\_\_ that makes sure its search results are up to date with current events?...
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What B2B Marketers Need to Understand About the Power of Relevance in a World of More

Feb 23 10:21am BLOG – Evergage
You know that feeling you get when you receive a great gift? One that’s been especially picked out for you by someone who really understands you? You can tell the giver understands what you like, they know what you want, and most importantly, they know what you don’t want. There’s something that feels really good about opening a gift that’s been tailored to you. Especially when we’re […]...
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Write Dynamic Email Content that Gets Noticed

Feb 23 9:00am Blog – clickback.com
In 2017, email users are expected to receive an average of 92 emails per day. With so much competition, how will your email campaigns stand out?...
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Diving into the Wave Part 2: Pipeline Dashboard

Feb 22 4:18pm Pardot Blog
Editor’s Note: You can read Part I: Familiarizing Yourself with the Functionality here. As we know, it’s not enough just to have data – we need to take action on it! That’s why when you first drill into your pipeline dashboard, you’ll see lifecycle data, pipeline breakdown, and variety of other data visualizations like campaigns,...
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Techonomics: Disruptive Technologies and The Effect on Business and Humanity

Feb 22 11:35am Brian Solis
My friend Jason Middleton hosts a fascinating program on KGO 810 in San Francisco/Silicon Valley…Techonomics. On the show, he interviews some of the most interesting minds in tech to explore the latest trends and what’s on the horizon. Jason recently invited me to join the program and I jumped at the chance. I wanted to share our conversation with you here… In 9 action-packed minutes we discuss: – The need for changemakers and rainmakers – The importance of digital anthropology... The post Techonomics: Disruptive Technologies and The Effect on Business and Humanity appeared first on Brian Solis.
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Relevance and Timing Are Everything When Converting First-Time Visitors

Feb 21 9:08am BLOG – Evergage
At Evergage, we frequently highlight the importance of being a true real-time platform – hence our tagline, “The Real-Time Personalization Platform.” Only a solution that factors all current session and past session data and responds “in the moment” with the most relevant information, offers and recommendations at the 1:1 level enables you, as a marketer, to optimize your chances of enga […]...
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Diving into the Wave Part 1: Familiarizing Yourself with the Functionality

Feb 17 7:19pm Pardot Blog
In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and quickly take data-driven actions. With this new product comes a lot of great benefits – you can assess your sales and marketing data in one...
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Value Proposition: Free tool to help marketing teams discover their brands and products value prop

Feb 17 3:16pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team collaborate on discovering your company’s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, I wanted to share it with you all.
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10 Hacks for Social Media Lead Generation Without Any Ads Infographic

Feb 17 9:18am Marketing and Lead Generation Blog
Social media lead generation and marketing can easily be compared to a bottomless well. No matter how much we marketers try to hit the bottom, the rope just keeps falling short. Innovation keeps on happening and just when you think you got it figured out, a Snapchat jumps in and shakes up the scene. But... [Read More]The post 10 Hacks for Social Media Lead Generation Without Any Ads – Infographic appeared first on Marketing and Lead Generation Blog.
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Engaging Current Customers

Feb 17 7:46am Pardot Blog
We talk a lot about how to engage prospects and net-new buyers, and it’s probably one of the most important factors in creating a successful marketing campaign – but there’s another side to closing the deal. What happens once the contracts have been signed, once the products been installed, once the the prospect has become...
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Personalization Stats and Trends

Feb 16 1:20pm BLOG – Evergage
Last spring, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2016. Now we’re running a new survey this year to understand how personalization practices and attitudes have evolved over the last year. We’d like to invite you to participate in the survey and benefit from the […]...
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How to Track Internet Leads to Close More B2B Sales

Feb 16 9:00am Blog – clickback.com
By learning how to track internet leads with website visitor tracking software, you can identify these leads while they’re still in the research phase.
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Using Workflow Automation with Pardot

Feb 15 10:49am Pardot Blog
Do you ever wish you had more time in a day to tick more tasks off your never-ending to-do list? You aren’t the only one. Luckily, there’s a new trend in the workplace that can help you save your sanity, without sacrificing your to-do list. It’s called workflow automation and it lets you automate tasks...
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