Relevance and Timing Are Everything When Converting First-Time Visitors

Feb 21 9:08am BLOG – Evergage
At Evergage, we frequently highlight the importance of being a true real-time platform – hence our tagline, “The Real-Time Personalization Platform.” Only a solution that factors all current session and past session data and responds “in the moment” with the most relevant information, offers and recommendations at the 1:1 level enables you, as a marketer, to optimize your chances of enga […]...
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Diving into the Wave Part 1: Familiarizing yourself with the functionality

Feb 17 7:19pm Pardot Blog
In September 2016, just before Dreamforce, Salesforce Pardot announced the release of Wave for B2B Marketing, allowing Pardot users to explore their data, get insights into their marketing performance, and quickly take data-driven actions. With this new product comes a lot of great benefits – you can assess your sales and marketing data in one...
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Value Proposition: Free tool to help marketing teams discover their brands and products value prop

Feb 17 3:16pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team collaborate on discovering your company’s value proposition and include feedback from all internal, agency, vendor and partner stakeholders in an easy and systematic way, I wanted to share it with you all.
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10 Hacks for Social Media Lead Generation Without Any Ads Infographic

Feb 17 9:18am Marketing and Lead Generation Blog
Social media lead generation and marketing can easily be compared to a bottomless well. No matter how much we marketers try to hit the bottom, the rope just keeps falling short. Innovation keeps on happening and just when you think you got it figured out, a Snapchat jumps in and shakes up the scene. But... [Read More]The post 10 Hacks for Social Media Lead Generation Without Any Ads – Infographic appeared first on Marketing and Lead Generation Blog.
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Engaging Current Customers

Feb 17 7:46am Pardot Blog
We talk a lot about how to engage prospects and net-new buyers, and it’s probably one of the most important factors in creating a successful marketing campaign – but there’s another side to closing the deal. What happens once the contracts have been signed, once the products been installed, once the the prospect has become...
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Personalization Stats and Trends

Feb 16 1:20pm BLOG – Evergage
Last spring, in conjunction with Researchscape International, we released our annual report examining marketers’ perceptions, usage levels and future plans around personalization in 2016. Now we’re running a new survey this year to understand how personalization practices and attitudes have evolved over the last year. We’d like to invite you to participate in the survey and benefit from the […]...
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How to Track Internet Leads to Close More B2B Sales

Feb 16 9:00am Blog – clickback.com
By learning how to track internet leads with website visitor tracking software, you can identify these leads while they’re still in the research phase.
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Using Workflow Automation with Pardot

Feb 15 10:49am Pardot Blog
Do you ever wish you had more time in a day to tick more tasks off your never-ending to-do list? You aren’t the only one. Luckily, there’s a new trend in the workplace that can help you save your sanity, without sacrificing your to-do list. It’s called workflow automation and it lets you automate tasks...
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Tale As Old As Time: The Sales and Marketing Love Story

Feb 14 2:51pm Pardot Blog
It’s Valentine’s Day, so naturally we’re thinking about one of the greatest love stories of the ages… Sales and Marketing. Granted, these two star-crossed departments aren’t always a fairytale romance, but thanks to technology, it’s getting easier to bridge the gap and bring them together. If your Sales and Marketing teams are more feuding families...
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What Evergage Is NOT

Feb 14 9:01am BLOG – Evergage
When evaluating personalization vendors, you may notice that many are using the same language and making the same claims. At Evergage, we know that we have the leading real-time personalization platform. But what does that mean? Sometimes it’s easier to understand something when you know what it is not. Here’s what Evergage is NOT: We are NOT a point solution, offering only one piece of […]...
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Why Agencies Need to Take a More Modern Approach to Winning New Business

Feb 14 4:15am HubSpot's Inbound Marketing Blog
The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be 'future ready', yet if I ask them - How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace? - they often draw a blank face.
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Working with Industry Influencers

Feb 13 2:39pm Pardot Blog
Today’s B2B marketing has shifted focus away from simply selling to buyers, and towards cultivating relationships and establishing a better buying experience to attract prospects and maintain current customers. While there’s a whole suite of tools, tactics and techniques to improving the customer experience, working with industry influencers is one of the most unique, and...
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Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customers thought sequence

Feb 13 2:13pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
How do we know that our sites are performing at their maximum ability for our given objectives? Is it because we used A/B testing to get a set of iterative performance bumps? Or is it because we used a supposedly high performance template we saw someone else using? In this week’s Quick Win Clinic, Flint McGlaughlin talks about seeing through the best practices and into the customer’s thought sequence on a page submitted by Paul from Rosetta Stone.
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What Makes You a Thought Leader?

Feb 13 7:55am Brian Solis
That was the question I was recently asked by my friend Vivienne Neale. I wasn’t sure how to reply. After all, we all have our “thought leaders” whom we follow. Me, I always wanted to be part of a community where doing meaningful things made belonging matter. Honestly, I don’t consider myself a thought leader. I simply shared my ideas and work because I felt alone in my mission to change the future of business. I’ve always believed I couldn’t do... The post What Makes You a Thought Leader? appeared first on Brian Solis.
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Industrial Digital Marketing: How being clear can maximize catalog orders and distributor sales

Feb 9 10:02am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Digital marketing for industrial products has a specific set of unique challenges. For one, most industrial businesses are way behind the curve in both technology and marketing strategy. And for another, industrial product manufacturers are generally selling on two fronts: Direct B2B sales and indirect B2C sales through distribution partners. In this Quick Win Clinic, Flint McGlaughlin talks about how clarity and credibility in digital messaging on industrial company AIRSEPT’s homepage could improve its metrics.
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How to Jump the Hurdle of Creating Cold Call Emails

Feb 9 10:00am Blog – clickback.com
Who says that you have to cold call? Cold call emails can do the same track. And, with the right training it may even be a top-producer of leads.
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The Marketers Guide to Machine-Learning vs. Rule-Based Personalization

Feb 9 9:44am BLOG – Evergage
Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program […]...
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7 Useful Marketing Automation Tips

Feb 9 9:37am Pardot Blog
I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform? From content creation to organization, marketing automation is...
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Executives Dont Live the Brand the Way Customers Do and This is Why CX is Shorted

Feb 9 7:56am Brian Solis
The one thing about CRM is that it often has very little to do with “customers” or “relationships” and more to do with the “management” of dated perspectives, systems and processes. So many executives these days are chasing technology and recruiting new expertise to track customers, analyze their data, map journeys and push the most relevant content, messages, promo on the right device at the right time. You’re probably asking, “what’s wrong with that?” In many ways, it is exactly the... The post Executives Don’t Live the Brand the Way Customers Do and This is Why CX is Shorted appeared first on Brian Solis.
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What is My Best Quick Sales Tip?

Feb 7 3:58pm A Sales Compass - A Blog by B2B Sales Connections
If you follow me on Twitter or our LinkedIn group, you know that I regularly posted quick sales tips.  In fact, I think that’s one of the main reasons why Kast selected B2B Sales Connections as one of The 19 Sales Groups You Should Join On LinkedIn. I post so many quick sales tips that […]...
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5 Challenges Your Sales Team Faces That Can Be Overcome with Marketing Automation

Feb 7 2:57pm Pardot Blog
Both marketing and sales teams face challenges in developing buyer relationships and communicating effectively with clients and prospects and with each other. Challenges like overly-complicated workflows and passing marketing qualified leads don’t just make for less efficiency, they can also have a direct impact on the customer experience. Tools like marketing automation platforms can help...
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Evergage Improves Cross-Channel Support with Visual Editor Enhancements

Feb 6 2:25pm BLOG – Evergage
At Evergage, we’re relentlessly focused on helping marketers become superheroes. By this we mean empowering individuals to achieve more than previously possible when it comes to implementing campaigns that deliver business results. In fact, there aren’t other solutions that enable a non-technical user – often in under an hour –  to build and deploy cross-channel campaigns that personaliz […]...
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7 Real Estate Drip Campaigns You Should Be Setting up Right Away

Feb 6 7:51am Marketing and Lead Generation Blog
For a product as unpredictable as real estate, reaching out to the right audience can be tricky. Modern realtors, builders and brokers are utilizing quite a few innovative ways to reach the millennials – videos, snapchat, Instagram, Pinterest and many more. But there’s one old-school method, no one has been able to write off yet:... [Read More]The post 7 Real Estate Drip Campaigns You Should Be Setting up Right Away appeared first on Marketing and Lead Generation Blog.
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The Key to Creativity and Innovation is Empathy

Feb 6 7:38am Brian Solis
Growing up in Los Angeles and living in Silicon Valley for 20-plus years has plugged me into a unique network of creativity and innovation. Although many would say that I technically live in a bubble, I have practiced the art of participation and observation to earn a balanced perspective when it comes to ideation and design. While I am surrounded by some of the most amazing  minds, I am also inspired by those shaping innovation hubs. If it’s one thing I’ve learned,... The post The Key to Creativity and Innovation is Empathy appeared first on Brian Solis.
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How To Conduct A Successful Salesforce Engage Rollout

Feb 3 3:58pm Pardot Blog
As the director of digital marketing for CDK Global, I was tasked with owning and rolling out Salesforce Engage to our over 300 sales reps around the country. Having worked with the company for a several years, and seeing tool after tool rollout to our sale organization, I was concerned about how a new tool...
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How One Tech Company Personalized Its Site Navigation to Improve Conversions

Feb 3 11:04am BLOG – Evergage
It’s a common challenge for B2B companies — you target multiple different audiences, how can you ensure your website resonates with each one? How can you catch the attention of each visitor and show each one that your company and products meet their specific needs? If you focus on just one group, you risk being completely irrelevant to the needs of the rest of your visitors. If you try to serv […]...
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How to Use Swag to Create a Better Customer Experience

Feb 2 2:22pm Pardot Blog
Building and maintaining relationships with customers and prospects is just as important as closing the deal. Why? The answer is customer experience. The customer experience is what leads customers to refer business your way. Those referrals are more important than any other type of lead generation. According to a 2016 Nielsen study, “82\% of Americans...
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How a Cold Email Template Wins New B2B Customers

Feb 2 10:00am Blog – clickback.com
What’s the real goal of any cold email? You want it to be read. Here are a few key points to consider when designing your next cold email template.
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Connect to Prospects Even Faster with Engage Alerts

Feb 1 11:06am Pardot Blog
New Look for Engage Alerts We are excited to announce an updated experience for our Engage Alerts (within Salesforce and desktop alerts). With this new enhancement sales reps can connect to customers and prospects even faster than before. Reps can now view all of their latest alerts at once with a new, more intuitive interface...
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How Sermo increased the opt-in rate for a rented list by 197%

Jan 31 4:37pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Are rented lists effective? What can I expect for a conversion rate on one? Are my emails even getting read when I rent a list? These are all good questions, and the answer is…it depends. The best we can do is look at what other companies have done and try to apply similar principles to our rented email list campaigns. Read on to see how physicians-only social network Serma increased the opt-in rate for a rented list.
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Doing Data Analytics The Right Way

Jan 31 2:04pm Pardot Blog
It’s 2016, you’ve got data. But the question is, what do you do with it? Most marketers are tracking things like engagement, open rates and click-through rates, and other metrics that help them figure out what parts of their campaigns are landing and what parts are struggling to take off. So what else is there?...
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How to Use Social Proof Without Asking Your Customers to Do Anything

Jan 31 9:10am BLOG – Evergage
Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, sometimes several days later. To help shoppers feel more confident in their decisions and make the choice to buy, many r […]...
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What is Influence 2.0 and why is it important in the future of CX?

Jan 30 7:37am Brian Solis
Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published... The post What is Influence 2.0 and why is it important in the future of CX? appeared first on Brian Solis.
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Were Moving! (And Our Plans to Build a Tech Hub)

Jan 27 3:17pm Blog – clickback.com
Clickback is now the proud new owner of 110 James Street (our future home). But that's not all. We also plan to build a new technology hub there.
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4 Must-Have Components of Cross-Channel Personalization

Jan 27 9:23am BLOG – Evergage
Cross-channel marketing is the holy grail for most marketers. According to a Forrester report, 66\% of marketers indicate that cross-channel marketing activities should be integrated. Yet only 5\% of businesses believe they’re truly organized to deliver great, cross-channel experiences.   Why is this? We often see that budgets, skill sets and access to technology are spread across IT, marketin […]...
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3 No-Nonsense Tips for Creating Compelling Images for Blog Posts

Jan 26 5:28pm Pardot Blog
Truth be told, in the digital world today, content without images can easily be overlooked with all of the visual noise. In order to be truly successful you need to be able to have consistently (awesome) visuals to accompany your company blog posts. While your SEO values those 1200 word pieces, your audience is more...
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Convert Your Cold Calling List into an Email List

Jan 26 10:00am Blog – clickback.com
Are you still using a cold calling list as part of your outbound marketing strategy? If so, the next question has to be...why? Cold calling pretty much died with the advent of caller ID. And if it didn’t, it’s been on life support at best.
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TOPO Summit, Craig Rosenberg and Account Based Everything

Jan 25 3:07pm Smashmouth B2B Blog: Sales Marketing Demand Gen
The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. I’ve known the founders, Scott Albro and Craig Rosenberg, as clients, industry partners and friends for years. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. New events are hard to pull off. My expectation was a 100 or so people, with some decent speakers. What I got was a huge surprise. The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. What did I take away? “Account Based Everything”. My interview of Craig below elaborates on the topic, and I look forward to attending the event thi...
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G2 Crowd Puts the Spotlight on App Cloud, Marketing Cloud and Quip in Best Software 2017 List

Jan 24 2:40pm Pardot Blog
Business software review site G2 Crowd, read monthly by more than 600,000 software buyers, just released its “Best Software 2017” list highlighting the best products for business professionals to use in 2017, based on user reviews. We’re happy to announce that App Cloud, Marketing Cloud and Quip have earned recommendations as “Top Software” for Development...
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How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

Jan 24 1:30pm HubSpot's Inbound Marketing Blog
When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.
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Why You Should Never Use How are you today? When Prospecting

Jan 24 10:08am A Sales Compass - A Blog by B2B Sales Connections
I subscribe to a few newsletters to keep my sales and sales management skills sharp.  On of the best is This Week You Could… by Jim Domanski. If you ever have to pick up the phone to prospect, I highly recommend you visit Jim’s websites at at www.telesalesmaster.com and www.teleconceptconsulting.com and subscribe too.  You will be very glad you […]...
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Empowering Marketers to Deliver 1:1 Experiences

Jan 24 9:14am BLOG – Evergage
When you first land on a retailer’s website, do you typically begin by engaging with a specific product? Or when you visit a media site like ESPN or the Wall Street Journal, do you start by selecting an appealing article? In some cases, the answer is definitely yes. More often than not, however, you begin by engaging at a higher level – such as a category, brand or author – before lookin […]...
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Empathetic Marketing: How To Connect With Your Customers

Jan 24 9:00am B2B Lead Blog
Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula. I’m excited […] The post Empathetic Marketing: How To Connect With Your Customers appeared first on B2B Lead Blog.
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5 CSR Tips So You Can Start Giving Back This New Year

Jan 23 8:14pm HubSpot's Inbound Marketing Blog
As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. Besides the lovely “ang paos” (red packets) that we receive, it is also about showing you care and wishing others well. We’ve talked about CSR in the past and explained how it helps with brand management. This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy. As a business, giving back is always one of those things that are pretty difficult to do. Too much of it and you get called out for putting up a show.
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5 Tips for B2B Marketing at Enterprise Scale

Jan 23 3:11pm Pardot Blog
B2B marketers in the Enterprise space face unique challenges both internally and externally when it comes to scale. It can be hard to reach both buyers and your internal teams when you’re operating across such a wide range of individuals. Use these five tips to help direct your marketing efforts, and join Jennifer Schneider of...
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Optimizing Course Product Pages: How to use a research-based methodology to maximize conversion for your education products

Jan 23 11:33am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
In this Quick Win Clinic, Flint McGlaughlin shows how to optimize a course product page using a tested methodology for optimization.
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The definition of Digital Transformation

Jan 23 7:34am Brian Solis
The definition of digital transformation is the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. This is how I define digital transformation, having evolved it slightly over the years. This definition, which was introduced in 2013/14, was different at the time in that it didn’t solely focus on technology. Early in its rise though the hype cycle, digital transformation was largely technology-centric with... The post The definition of Digital Transformation appeared first on Brian Solis.
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Digital Darwinism: Evolve with Your Customers or Regress Toward Irrelevance

Jan 21 7:30pm Brian Solis
I recently had the pleasure of speaking at Unite host by Satmetrix in New Orleans. Customer experience, IT and management executives from around the world met in the “Big Easy” to learn from one another, share experiences and envision a new future for customer engagement. Prior to the event, I met with the Satmetrix team to discuss my presentation so that we could share the message for those that could not be there live. The conversation was summarized over at... The post Digital Darwinism: Evolve with Your Customers or Regress Toward Irrelevance appeared first on Brian Solis.
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13 Website Personalization Tactics for Higher Education

Jan 20 9:11am BLOG – Evergage
With 58\% of admissions counselors reporting that they failed to meet their admissions goals in the 2015-16 cycle, higher education enrollment groups are feeling the pressure to reach more prospective students to meet their enrollment targets. To close the gap, admissions groups are pursuing international students, increasing discounts, and lowering admission standards. Some forward-looking schools […]...
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Its Time You Knew What Your Brand and Usain Bolt Have in Common

Jan 19 1:30pm HubSpot's Inbound Marketing Blog
Usain Bolt once again dominated his track and field events at the Summer Olympics, putting the perfect finish on his last Olympics in Rio with three gold medals. For eight years, Bolt has been the standard of athleticism, triumph and competition. As the “fastest man in the world,” it seems as if Usain isn’t racing anyone but himself.
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Get Pardot Certified at Destination Success 2017

Jan 19 11:19am Pardot Blog
Destination Success is an immersion in learning like you’ve never seen. Imaging the great hands-on training sessions you’ve experienced at Dreamforce, but now with expert panels, workshops and inspiring keynotes. At Destination Success, the focus is solely on learning. We’re excited to be at Destination Success this year offering a specific Pardot learning track that...
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Improve Email Deliverability to Increase Open and Clickthrough Rates

Jan 19 10:00am Blog – clickback.com
Here are 5 things you can do to improve email deliverability and the likelihood that your email message will get into your recipients' inboxes.
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Retails Hail Mary: Why Retailers are Betting on In-Store Data Insights

Jan 19 9:23am Think customers: The 1to1 Blog
The sense that retailers are under more pressure than ever was a major theme at the National Retail Federation’s annual Big Show in New York this week. Several large retail brands kicked off 2017 with announcements that they were laying off employees or closing altogether. Squeezed by online competitors and evolving customer tastes, Macy’s, Sears, The Limited, and American Apparel have said they will be closing some or all of their stores. Meanwhile, Amazon is opening bookstores in New York ...
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5

21 Best Stock Image Sites You Can use for Your Content Marketing

Jan 19 8:58am Marketing and Lead Generation Blog
Images! They are the lifeline of your content. With so much content being produced and consumed each day, our attention spans have shrunk. And images are the only way content creators can even hope to retain interest. With this growing demand for visual content, marketers need access to high quality images. But finding the best... [Read More]The post 21 Best Stock Image Sites You Can use for Your Content Marketing appeared first on Marketing and Lead Generation Blog.
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4

Experiences Become Brands and Great Brands Become Experiences

Jan 19 7:19am Brian Solis
These days, it seems that I travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to... The post Experiences Become Brands and Great Brands Become Experiences appeared first on Brian Solis.
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5

Four New Year Resolutions for Your B2B Marketing Automation Strategy

Jan 18 2:48pm Pardot Blog
Right now, marketing teams all over the world are getting ready for the beginning of a new fiscal year in a barrage of strategy and planning meetings. We’re asking questions like: what are our goals for this year? How can we improve our current marketing automation programs? What new nurture programs can we create? So...
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5 Insane Advantages of an Inbound Website Redesign

Jan 17 1:30pm HubSpot's Inbound Marketing Blog
Let me ask: What are some of the biggest problems you're having with your website?...
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