The Marketers Guide to Machine-Learning vs. Rule-Based Personalization

Feb 9 9:44am BLOG – Evergage
Whether you’re just getting started with personalization or you’re an experienced pro, you’re probably familiar with the two key ways to implement personalization across your digital channels: rules and machine-learning algorithms. One approach is not inherently better than the other. Rather, they each have their strengths, weaknesses and ideal use cases. A strong personalization program […]...
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7 Useful Marketing Automation Tips

Feb 9 9:37am Pardot Blog
I’m a huge fan of useful, snappy and actionable content. When it comes to marketing automation, that’s exactly what you need to help you engage your prospects and keep them coming back. But did you know just how much you can do with your marketing automation platform? From content creation to organization, marketing automation is...
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Executives Dont Live the Brand the Way Customers Do and This is Why CX is Shorted

Feb 9 7:56am Brian Solis
The one thing about CRM is that it often has very little to do with “customers” or “relationships” and more to do with the “management” of dated perspectives, systems and processes. So many executives these days are chasing technology and recruiting new expertise to track customers, analyze their data, map journeys and push the most relevant content, messages, promo on the right device at the right time. You’re probably asking, “what’s wrong with that?” In many ways, it is exactly the... The post Executives Don’t Live the Brand the Way Customers Do and This is Why CX is Shorted appeared first on Brian Solis.
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What is My Best Quick Sales Tip?

Feb 7 3:58pm A Sales Compass - A Blog by B2B Sales Connections
If you follow me on Twitter or our LinkedIn group, you know that I regularly posted quick sales tips.  In fact, I think that’s one of the main reasons why Kast selected B2B Sales Connections as one of The 19 Sales Groups You Should Join On LinkedIn. I post so many quick sales tips that […]...
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5 Challenges Your Sales Team Faces That Can Be Overcome with Marketing Automation

Feb 7 2:57pm Pardot Blog
Both marketing and sales teams face challenges in developing buyer relationships and communicating effectively with clients and prospects and with each other. Challenges like overly-complicated workflows and passing marketing qualified leads don’t just make for less efficiency, they can also have a direct impact on the customer experience. Tools like marketing automation platforms can help...
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Evergage Improves Cross-Channel Support with Visual Editor Enhancements

Feb 6 2:25pm BLOG – Evergage
At Evergage, we’re relentlessly focused on helping marketers become superheroes. By this we mean empowering individuals to achieve more than previously possible when it comes to implementing campaigns that deliver business results. In fact, there aren’t other solutions that enable a non-technical user – often in under an hour –  to build and deploy cross-channel campaigns that personaliz […]...
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7 Real Estate Drip Campaigns You Should Be Setting up Right Away

Feb 6 7:51am Marketing and Lead Generation Blog
For a product as unpredictable as real estate, reaching out to the right audience can be tricky. Modern realtors, builders and brokers are utilizing quite a few innovative ways to reach the millennials – videos, snapchat, Instagram, Pinterest and many more. But there’s one old-school method, no one has been able to write off yet:... [Read More]The post 7 Real Estate Drip Campaigns You Should Be Setting up Right Away appeared first on Marketing and Lead Generation Blog.
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How To Conduct A Successful Salesforce Engage Rollout

Feb 3 3:58pm Pardot Blog
As the director of digital marketing for CDK Global, I was tasked with owning and rolling out Salesforce Engage to our over 300 sales reps around the country. Having worked with the company for a several years, and seeing tool after tool rollout to our sale organization, I was concerned about how a new tool...
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How One Tech Company Personalized Its Site Navigation to Improve Conversions

Feb 3 11:04am BLOG – Evergage
It’s a common challenge for B2B companies — you target multiple different audiences, how can you ensure your website resonates with each one? How can you catch the attention of each visitor and show each one that your company and products meet their specific needs? If you focus on just one group, you risk being completely irrelevant to the needs of the rest of your visitors. If you try to serv […]...
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How to Use Swag to Create a Better Customer Experience

Feb 2 2:22pm Pardot Blog
Building and maintaining relationships with customers and prospects is just as important as closing the deal. Why? The answer is customer experience. The customer experience is what leads customers to refer business your way. Those referrals are more important than any other type of lead generation. According to a 2016 Nielsen study, “82\% of Americans...
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Connect to Prospects Even Faster with Engage Alerts

Feb 1 11:06am Pardot Blog
New Look for Engage Alerts We are excited to announce an updated experience for our Engage Alerts (within Salesforce and desktop alerts). With this new enhancement sales reps can connect to customers and prospects even faster than before. Reps can now view all of their latest alerts at once with a new, more intuitive interface...
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How Sermo increased the opt-in rate for a rented list by 197%

Jan 31 4:37pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Are rented lists effective? What can I expect for a conversion rate on one? Are my emails even getting read when I rent a list? These are all good questions, and the answer is…it depends. The best we can do is look at what other companies have done and try to apply similar principles to our rented email list campaigns. Read on to see how physicians-only social network Serma increased the opt-in rate for a rented list.
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Doing Data Analytics The Right Way

Jan 31 2:04pm Pardot Blog
It’s 2016, you’ve got data. But the question is, what do you do with it? Most marketers are tracking things like engagement, open rates and click-through rates, and other metrics that help them figure out what parts of their campaigns are landing and what parts are struggling to take off. So what else is there?...
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How to Use Social Proof Without Asking Your Customers to Do Anything

Jan 31 9:10am BLOG – Evergage
Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, sometimes several days later. To help shoppers feel more confident in their decisions and make the choice to buy, many r […]...
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What is Influence 2.0 and why is it important in the future of CX?

Jan 30 7:37am Brian Solis
Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published... The post What is Influence 2.0 and why is it important in the future of CX? appeared first on Brian Solis.
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Were Moving! (And Our Plans to Build a Tech Hub)

Jan 27 3:17pm Blog – clickback.com
Clickback is now the proud new owner of 110 James Street (our future home). But that's not all. We also plan to build a new technology hub there.
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4 Must-Have Components of Cross-Channel Personalization

Jan 27 9:23am BLOG – Evergage
Cross-channel marketing is the holy grail for most marketers. According to a Forrester report, 66\% of marketers indicate that cross-channel marketing activities should be integrated. Yet only 5\% of businesses believe they’re truly organized to deliver great, cross-channel experiences.   Why is this? We often see that budgets, skill sets and access to technology are spread across IT, marketin […]...
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3 No-Nonsense Tips for Creating Compelling Images for Blog Posts

Jan 26 5:28pm Pardot Blog
Truth be told, in the digital world today, content without images can easily be overlooked with all of the visual noise. In order to be truly successful you need to be able to have consistently (awesome) visuals to accompany your company blog posts. While your SEO values those 1200 word pieces, your audience is more...
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Convert Your Cold Calling List into an Email List

Jan 26 10:00am Blog – clickback.com
Are you still using a cold calling list as part of your outbound marketing strategy? If so, the next question has to be...why? Cold calling pretty much died with the advent of caller ID. And if it didn’t, it’s been on life support at best.
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TOPO Summit, Craig Rosenberg and Account Based Everything

Jan 25 3:07pm Smashmouth B2B Blog: Sales Marketing Demand Gen
The sales and marketing industry is flooded with events, conferences, web events, you name it. You could make it your full time job just trying to attend every one of them. Last year I was invited to attend the TOPO Summit in San Francisco – the inaugural event from TOPO. I’ve known the founders, Scott Albro and Craig Rosenberg, as clients, industry partners and friends for years. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. New events are hard to pull off. My expectation was a 100 or so people, with some decent speakers. What I got was a huge surprise. The attendance was way beyond expectations, the speakers were phenomenal and the content was brilliant. What did I take away? “Account Based Everything”. My interview of Craig below elaborates on the topic, and I look forward to attending the event thi...
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G2 Crowd Puts the Spotlight on App Cloud, Marketing Cloud and Quip in Best Software 2017 List

Jan 24 2:40pm Pardot Blog
Business software review site G2 Crowd, read monthly by more than 600,000 software buyers, just released its “Best Software 2017” list highlighting the best products for business professionals to use in 2017, based on user reviews. We’re happy to announce that App Cloud, Marketing Cloud and Quip have earned recommendations as “Top Software” for Development...
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How Growth-Driven Design Impacts on Your Sales Process and Why You Shouldn't Ignore It

Jan 24 1:30pm HubSpot's Inbound Marketing Blog
When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.
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Why You Should Never Use How are you today? When Prospecting

Jan 24 10:08am A Sales Compass - A Blog by B2B Sales Connections
I subscribe to a few newsletters to keep my sales and sales management skills sharp.  On of the best is This Week You Could… by Jim Domanski. If you ever have to pick up the phone to prospect, I highly recommend you visit Jim’s websites at at www.telesalesmaster.com and www.teleconceptconsulting.com and subscribe too.  You will be very glad you […]...
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Empowering Marketers to Deliver 1:1 Experiences

Jan 24 9:14am BLOG – Evergage
When you first land on a retailer’s website, do you typically begin by engaging with a specific product? Or when you visit a media site like ESPN or the Wall Street Journal, do you start by selecting an appealing article? In some cases, the answer is definitely yes. More often than not, however, you begin by engaging at a higher level – such as a category, brand or author – before lookin […]...
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Empathetic Marketing: How To Connect With Your Customers

Jan 24 9:00am B2B Lead Blog
Have you made empathetic marketing part of your strategy in 2017? If not, you should. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content Formula. I’m excited […] The post Empathetic Marketing: How To Connect With Your Customers appeared first on B2B Lead Blog.
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5 CSR Tips So You Can Start Giving Back This New Year

Jan 23 8:14pm HubSpot's Inbound Marketing Blog
As the Chinese New Year rolls around again, the grown ups start filling up red envelopes with token amounts of cash as gifts to younger ones in the family. Much like any other holiday season (ahem, Christmas), the Lunar New Year is a season of gifting and showing appreciation. Besides the lovely “ang paos” (red packets) that we receive, it is also about showing you care and wishing others well. We’ve talked about CSR in the past and explained how it helps with brand management. This new year, we’ll talk about how it ties in with your overall 2017 marketing strategy. As a business, giving back is always one of those things that are pretty difficult to do. Too much of it and you get called out for putting up a show.
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5 Tips for B2B Marketing at Enterprise Scale

Jan 23 3:11pm Pardot Blog
B2B marketers in the Enterprise space face unique challenges both internally and externally when it comes to scale. It can be hard to reach both buyers and your internal teams when you’re operating across such a wide range of individuals. Use these five tips to help direct your marketing efforts, and join Jennifer Schneider of...
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Optimizing Course Product Pages: How to use a research-based methodology to maximize conversion for your education products

Jan 23 11:33am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
In this Quick Win Clinic, Flint McGlaughlin shows how to optimize a course product page using a tested methodology for optimization.
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The definition of Digital Transformation

Jan 23 7:34am Brian Solis
The definition of digital transformation is the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. This is how I define digital transformation, having evolved it slightly over the years. This definition, which was introduced in 2013/14, was different at the time in that it didn’t solely focus on technology. Early in its rise though the hype cycle, digital transformation was largely technology-centric with... The post The definition of Digital Transformation appeared first on Brian Solis.
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13 Website Personalization Tactics for Higher Education

Jan 20 9:11am BLOG – Evergage
With 58\% of admissions counselors reporting that they failed to meet their admissions goals in the 2015-16 cycle, higher education enrollment groups are feeling the pressure to reach more prospective students to meet their enrollment targets. To close the gap, admissions groups are pursuing international students, increasing discounts, and lowering admission standards. Some forward-looking schools […]...
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Its Time You Knew What Your Brand and Usain Bolt Have in Common

Jan 19 1:30pm HubSpot's Inbound Marketing Blog
Usain Bolt once again dominated his track and field events at the Summer Olympics, putting the perfect finish on his last Olympics in Rio with three gold medals. For eight years, Bolt has been the standard of athleticism, triumph and competition. As the “fastest man in the world,” it seems as if Usain isn’t racing anyone but himself.
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Get Pardot Certified at Destination Success 2017

Jan 19 11:19am Pardot Blog
Destination Success is an immersion in learning like you’ve never seen. Imaging the great hands-on training sessions you’ve experienced at Dreamforce, but now with expert panels, workshops and inspiring keynotes. At Destination Success, the focus is solely on learning. We’re excited to be at Destination Success this year offering a specific Pardot learning track that...
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Improve Email Deliverability to Increase Open and Clickthrough Rates

Jan 19 10:00am Blog – clickback.com
Here are 5 things you can do to improve email deliverability and the likelihood that your email message will get into your recipients' inboxes.
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Retails Hail Mary: Why Retailers are Betting on In-Store Data Insights

Jan 19 9:23am Think customers: The 1to1 Blog
The sense that retailers are under more pressure than ever was a major theme at the National Retail Federation’s annual Big Show in New York this week. Several large retail brands kicked off 2017 with announcements that they were laying off employees or closing altogether. Squeezed by online competitors and evolving customer tastes, Macy’s, Sears, The Limited, and American Apparel have said they will be closing some or all of their stores. Meanwhile, Amazon is opening bookstores in New York ...
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21 Best Stock Image Sites You Can use for Your Content Marketing

Jan 19 8:58am Marketing and Lead Generation Blog
Images! They are the lifeline of your content. With so much content being produced and consumed each day, our attention spans have shrunk. And images are the only way content creators can even hope to retain interest. With this growing demand for visual content, marketers need access to high quality images. But finding the best... [Read More]The post 21 Best Stock Image Sites You Can use for Your Content Marketing appeared first on Marketing and Lead Generation Blog.
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Experiences Become Brands and Great Brands Become Experiences

Jan 19 7:19am Brian Solis
These days, it seems that I travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to... The post Experiences Become Brands and Great Brands Become Experiences appeared first on Brian Solis.
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Four New Year Resolutions for Your B2B Marketing Automation Strategy

Jan 18 2:48pm Pardot Blog
Right now, marketing teams all over the world are getting ready for the beginning of a new fiscal year in a barrage of strategy and planning meetings. We’re asking questions like: what are our goals for this year? How can we improve our current marketing automation programs? What new nurture programs can we create? So...
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5 Insane Advantages of an Inbound Website Redesign

Jan 17 1:30pm HubSpot's Inbound Marketing Blog
Let me ask: What are some of the biggest problems you're having with your website?...
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Creating Brand Champions

Jan 16 3:54pm Pardot Blog
We all know that our prospects are important to us, especially when we work so hard to acquire them. As they engage in research, prospects are searching high and low for the right information, but often get overwhelmed and lost between brand messages. Of course, we can’t have them getting lost in our content sauce,...
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The Data Types You Should Be Using to Create Segments for Personalization

Jan 13 8:39am BLOG – Evergage
Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can ensure that only visitors from certain countries see messages about your international shipping, or that only visitors from […]...
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How to Track Website Visitors and Turn Them into Warm Leads

Jan 12 10:00am Blog – clickback.com
Your web traffic is up, but your lead generation numbers seem stagnant? Track website visitors and recover some of those lost, anonymous, potential leads.
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5 Interview Questions to Assess Emotional Intelligence

Jan 12 5:00am HubSpot's Inbound Marketing Blog
Emotional intelligence is more than just a buzzword. The ability to emphasize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success.
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5 B2B Marketing Hacks for Small Teams

Jan 11 2:11pm Pardot Blog
If you are or ever have worked on a small marketing team then you know that nowhere will you find the same kind of insanely driven, dynamic passion to do all the things. And while there are definitely some perks to being on a small marketing team, small teams also face some distinct challenges, from...
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Simple Things for a More Positive Attitude and a Happier New Year

Jan 10 12:37pm A Sales Compass - A Blog by B2B Sales Connections
Over the holiday season, I happened to catch a segment on our local Ottawa morning show with Suzanne Nourse of the Protocol School of Ottawa as a guest.  I have been told many times that I have a positive attitude.  What I didn’t realize until seeing this segment was how much kindness and civility in […]...
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Nurturing Leads

Jan 10 4:03am mDn, A Leading B2B Lead Generation Company
Leads Nurturing is the process of blooming relationships with the customers/buyers at every single step of sales and of the buyer’s journey. It points on listening to the needs and wants of the prospects and answering their queries. It helps in building relationships with the possible clients even if they are not looking out to […]...
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Getting Started with Sales Enablement

Jan 9 3:09pm Pardot Blog
B2B Marketers know that we need to work more closely with our sales teams if we’re going to have a chance at keeping up the kaleidoscopic demands of our buyers. Our prospects and clients make up our target audience, and we get so (rightly) focused on marketing to them that we don’t always realize that...
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The Most Shared MarketingExperiments Content from 2016

Jan 5 4:50pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
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The Pros of Online Advertising

Jan 5 3:12pm Pardot Blog
With the rise of strategies like inbound marketing that emphasize content for attracting prospects, it’s no surprise that B2B marketers can be a little wary of good old fashioned advertising. How do you fit it into your strategy? You don’t want to do too much, but you also don’t want to do too little. In...
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The Future of Personalization in 2017: Evergage Predictions

Jan 5 9:11am BLOG – Evergage
The world of personalization is constantly evolving. The technology continues to advance, and marketers are finding new and interesting ways to provide unique experiences for their customers. This year will be no exception. One-to-one personalization, machine learning, relationship-building, and account-based marketing are the future of personalization this year. The Evergage leadership team is […]...
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Creating an Email Marketing Strategy with Marketing Automation

Jan 4 5:04pm Pardot Blog
Marketing automation is like a swiss army knife: there’s a bunch of tools in it that can come in handy for all kinds of things (and if you’re like me, then you’ve wanted a swiss army knife for exactly that reason since you were a kid). And one of those handy things you can use...
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B2B Marketing: Expectations vs Reality

Jan 3 11:45am Pardot Blog
The new year has begun, and most of us probably have a list of things we’re going to do better now that a fresh new year is underway. That said… B2B marketers know that there’s no such thing as a fool-proof plan, and sometimes expectations aren’t quite reality. Much like the amazing cakes and crafts...
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Here are Your Personalization Resolutions for 2017

Jan 3 9:19am BLOG – Evergage
In these early days of 2017, your resolutions are probably top-of-mind, both personal and professional. Maybe you’ve resolved to spend more time with your family, donate to charity, or get in shape. Maybe you’ve decided to start personalizing your digital properties, or to improve upon your current strategy to have an even greater impact this year. But when it comes to personalization, the […]...
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B2B Marketing New Years Resolutions

Dec 30 9:04am Pardot Blog
A new year is just around the corner and as B2B Marketers, we know that it’s going to bring new technology, new techniques, new ways to connect with our buyers and whole bunch of new ideas. And what better way to get excited about what a new year has to offer than to create some...
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Forget Networking: Become a Connector

Dec 29 1:30pm HubSpot's Inbound Marketing Blog
No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop.
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Lead Marketing in Review: 2016 Recap of our 10 Best Blog Posts

Dec 29 10:00am Blog – clickback.com
Lead Marketing may be the most important aspect of your marketing - so you need to get it right to produce results. This list of the year’s most popular blog posts that helped turbo charge lead growth may help.
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Why Your Company Might Need a Content Audit

Dec 28 1:30pm HubSpot's Inbound Marketing Blog
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture  relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.
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