Culture is Either the Roadblock or Highway to Innovation We Need Leadership not Management

Apr 12 3:17pm Brian Solis
After studying customer experience, digital transformation and innovation for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Yet, company culture is either the number one catalyst or inhibitor to progress. Culture needs a champion. As Peter Drucker once famously said, “Culture eats strategy for breakfast…” Like most aspects in business, management... The post Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management appeared first on Brian Solis.
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How One Retailer Leverages Shopper Intent Across Its Site

Apr 11 11:20am BLOG – Evergage
Many retailers are familiar with this challenge: You have a diverse assortment of products on your site that cater to different audiences. You want to promote a specific category of products across the site, but you worry that if a visitor who doesn’t care about that category sees these promotions, she may decide that your site doesn’t interest her and move on to another site. Beyond tradi […]...
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Live from MarketingSherpa Summit 2017: When is a click more important than a purchase?

Apr 10 6:15pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is just one of the lessons we were reminded of during the MarketingSherpa Summit 2017 Email Messaging Workshop.
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From Form Handlers to Forms: Tips and Tricks for Switching Over

Apr 10 1:59pm Pardot Blog
You could argue that forms are the single most important element on a website for marketing teams. They act as a beam of light in a dark room, piece by piece revealing a bigger picture of your clients and prospects. There are many situations where forms can come in handy, but sometimes it can be...
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What Is Bounce Rate? (And How Can I Fix Mine?)

Apr 7 8:00am HubSpot's Inbound Marketing Blog
Outside of the marketing context, the word bounce is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website's analytics, it's part of a metric that can be really confusing when you first stumble upon it: The bounce rate.
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Why Marketers Love Emailing to a Purchased List (And You Should, Too!)

Apr 6 10:37am Blog – clickback.com
Why love emailing to a purchased email list? Because purchased email lists – when used correctly – can be the ultimate boon for your business.
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Evergage Named a Strong Performer Among Digital Intelligence Platforms

Apr 6 9:13am BLOG – Evergage
I am proud to announce that Evergage has been named a “Strong Performer” in “The Forrester Wave™: Digital Intelligence Platforms, Q2 2017” report. Drawing from an initial field of 117 technology providers, as identified in Forrester’s Feb. 17, 2017 “Vendor Landscape: Digital Intelligence Technology Providers You Should Care About” report, Forrester identified the 10 most significan […]...
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Marketing Automation: Perfect for Productivity

Apr 5 6:03pm Pardot Blog
We’ve all been there: stuck in a seemingly endless quagmire of things that need to get done but are progressing so slowly that it doesn’t make sense, or processes that are more work than the projects themselves. Part of working within an organizational structure is needing to set up a methodological way to move information...
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Organic Networking: 3 Tips for Natural Success

Apr 5 1:30pm HubSpot's Inbound Marketing Blog
Every interaction you have, with everyone from your pet sitter to your massage therapist, is an opportunity to network professionally. But how do you most effectively represent and market your company or personal brand without seeming opportunistic, inappropriate, or intrusive?...
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Are Agencies missing the inbound opportunity?

Apr 5 5:00am HubSpot's Inbound Marketing Blog
The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to).
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5 Ways to Transform Your Content From Adequate to Awesome

Apr 4 10:26am B2B Lead Blog
We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […] The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on B2B Lead Blog.
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Introducing Campaign Scheduler & Debugger

Apr 3 4:36pm BLOG – Evergage
Our engineering team is pretty incredible. Their work has helped Evergage further solidify our status as the premier real-time personalization platform by deepening our machine learning capabilities, adding numerous new cross-channel features, and continuously improving existing features. Today, we are pleased to announce two more important product enhancements: a new way to schedule campa […]...
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6 Ways to Write the Worst Possible Subject Line

Apr 1 1:13pm Pardot Blog
Today’s my birthday (seriously, yes, I know)! In the course of doing research for a new post, I realized something- there’s a ton of information on how to write the best possible subject line, but what about those people who just want a really mediocre subject line? I’m going to support those people in today’s...
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Dear Startups: Disrupt Yourself To Disrupt The Industry

Mar 31 11:57am Brian Solis
Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies and startups going back to the (gasp) early 90s. I’ve been through Web 1.0, 2.0, the rise of digital, social, mobile, cloud and every SW/HW/online/app consumer and enterprise trend in between. In all my years, I’ve probably helped launch/advise over 1,000 companies. I’ve even started and exited a few myself (note: I still... The post Dear Startups: Disrupt Yourself To Disrupt The Industry appeared first on Brian Solis.
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Target Website Visitors Effectively to Avoid These 5 Common Pitfalls

Mar 30 10:00am Blog – clickback.com
You work hard to drive traffic to your website but if you don’t target website visitors, you may not get the most out of your marketing efforts.
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Convincing Your Executive Team To Try Marketing Automation

Mar 30 9:42am Pardot Blog
You’ve run an analysis of the options, crunched the numbers, and figured out that marketing automation software is the solution that’s going to revolutionize your pipeline, personalization, engagement, and revenue. Now you just need to convince your executive team to grant you the budget to buy it. No need to stage a live demonstration with 50...
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What Digital Can Learn from a Good Physical Shopping Experience

Mar 30 9:10am BLOG – Evergage
Let me tell you a quick story that I’ve shared before on this blog but is still relevant today. For 10 years I walked into the same department every six months, buying business suits and clothing. Each visit, I started from scratch on my own, lost, trying to navigate a maze of racks. A couple years ago, I started working with a personal shopper. He keeps a database of everything I have bough […]...
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How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

Mar 29 1:30pm HubSpot's Inbound Marketing Blog
Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.
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The Two Customer Conclusions Every Product Launch Should Foster

Mar 29 8:27am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.
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My Campaign SucksNow What?

Mar 28 1:30pm HubSpot's Inbound Marketing Blog
We’ve all been there. It took three months to launch that marketing campaign from start-to-finish.  Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done.
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Optimizing Your Pardot Instance for Success

Mar 28 10:55am Pardot Blog
Chances are, if you’re managing a marketing program, you’ve got your hands full with multiple campaigns, asks from different departments and keeping your processes running smoothly. Getting your Pardot instance configured to maximize your success can quite easily take a backseat. It’s not for want of trying, but sometimes other projects take centre stage and...
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What Adobe Doesnt Want You To Know About Real-Time Personalization

Mar 28 9:02am BLOG – Evergage
According to Kristin Lemkau, CMO of JPMorgan Chase, “Achieving personalization at scale is the biggest and most important challenge for us to get right.” Her point is one that I think many marketers will agree with: these days, if marketers aren’t leveraging personalization, it’s not because they haven’t identified the business need for it. Instead, many marketers are struggling to execu […]...
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Ubers Very Bad Horrible String of Events

Mar 28 8:17am Brian Solis
Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job. The list of recent offenses, not all incidents since its launch, just some of the events over the last several weeks, have been very public and damning. To name a few… Uber CEO Travis Kalanick joined... The post Uber’s Very Bad Horrible String of Events appeared first on Brian Solis.
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UX or Design Where should marketers invest?

Mar 24 11:37am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design. We talk more about this question in our UF Graduate Certificate Program.
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Get the Most Out of Your Personalization Platform with Evergage eCampus

Mar 24 9:13am BLOG – Evergage
I am proud to announce that we recently launched Evergage eCampus, our new online learning portal! The portal is for Evergage customers and partners (login request) seeking to develop the skills to be successful with personalization and Evergage. With eCampus, you can take courses, complete quick checks, and practice what you’ve learned in labs. You complete courses at your own pace and when […]...
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Former Police Headquarter Turning Into Innovation & Technology Hub

Mar 23 2:21pm Blog – clickback.com
Clickback now has the keys for former police headquarters at 110 James Street (our future home). It’s six storeys of bare walls and empty rooms now, but we see a space that could change St. Catharines’ future- an innovation and technology hub.
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How to Top off your Lead Funnel Quickly, and Easily

Mar 23 10:00am Blog – clickback.com
If your lead funnel could use a refill, don’t sit and wait for the slow trickle of inbound marketing prospects. Take a proactive approach.
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The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Mar 23 9:40am HubSpot's Inbound Marketing Blog
Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.
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Doing a Pardot SPF Record Update

Mar 22 3:18pm Pardot Blog
As a company that specializes in Pardot Implementations, we have seen our fair share of SPF records. In this blog post, we’re going to show you a way to append your existing record to include Pardot with just one entry. Background: For those unfamiliar, a Sender Policy Framework (or, SPF) record is one of three...
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Cross-Category, Machine Learning Recommendations

Mar 22 8:33am BLOG – Evergage
Once limited in scope to academic institutions, think tanks and highly technical organizations, the concept of machine learning has thrust itself into the lexicon of those who help facilitate digital customer experiences – marketers, merchandisers and product managers. And rightly so, because the potential implications and benefits are enormous. In training computers to efficiently process […]...
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14 of the Best Snapchats to Follow for Inspiration

Mar 22 8:00am HubSpot's Inbound Marketing Blog
It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service -- it's become an established media platform valued at over $19 billion and with over 161 million daily users.
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How Redesigning HubSpot's Website Doubled Conversion Rates

Mar 21 6:00am HubSpot's Inbound Marketing Blog
At INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it.
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25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic]

Mar 20 7:14am Marketing and Lead Generation Blog
For many of us, shopping is a stress buster and the one thing that makes online shopping superior to traditional store-to-store traipsing, it is all the precious time we save when browsing from the comfort of our home. All online shoppers want the buying experience to be fast, convenient, and hassle-free. This is why one of... [Read More]The post 25 Reasons to Use Website Live Chat for E-commerce Businesses [Infographic] appeared first on Marketing and Lead Generation Blog.
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Is Your Marketing Strategy Aimed at the Present or the Future?

Mar 20 7:00am Brian Solis
If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is starting to arrive now. When I’m not deep in the weeds studying Digital Transformation, Innovation, Experience Design and Culture, I’m incessantly thinking about brands of tomorrow and what it takes to be relevant to an evolving society. I recently spent some time with Qlutch CEO Jim Sagar to explore... The post Is Your Marketing Strategy Aimed at the Present or the Future? appeared first on Brian Solis.
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What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Mar 20 6:00am HubSpot's Inbound Marketing Blog
The word guerrilla, in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word marketing, and it makes a lot of people ask, Huh? But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
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4 Ways to Use Personalization on Your Media or Entertainment Site

Mar 17 9:34am BLOG – Evergage
As a marketer in the media, publishing or entertainment industry, you know how important your website is for your business. You likely have a sizable budget to drive traffic to your website in the hopes that you can either gain page views to earn ad revenue, or convert visitors into paying customers, or both. Many of your marketing tactics are focused on driving those page views and conversions. […]...
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Content Marketing 101: Creating Content That Sells

Mar 16 11:29am Pardot Blog
Let’s just dive right in here: When it comes to your website’s blog, there’s a vast difference between content that sells and content that’s just…there. Any business owner would obviously want to have the former on their website. Your time is valuable, so don’t waste it writing something that won’t further your business. Your customer’s...
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How to Identify Website Visitors the Better Way to Turbo-Charge Your Inbound Marketing

Mar 16 10:00am Blog – clickback.com
We don’t have to tell you the importance of inbound marketing in the B2B sales world but we hope you're not using it as a standalone strategy.
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4 Easy Steps to Clean Up Your Act and Recover From Sending Spam

Mar 15 9:42am Pardot Blog
So you’re a spammer. You’ve realized that your “business practice” of buying lists of prospects to send unsolicited bulk email is the textbook definition of spam and you want to work to fix it. The good news is, cleanup is a simple process. All you have to do is follow these four simple steps to...
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Customer Marketing: Going Beyond the Sale

Mar 14 5:19pm Pardot Blog
What exactly is customer marketing? We’re all pretty familiar with customer engagement – and, of course – marketing, but how is customer marketing different and what does that mean for your buyers? To answer that, we need to look at how we utilize our customer relationships. Once a deal is closed, most B2B marketing teams...
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Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO

Mar 14 4:29pm MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those objectives […]...
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Clicks Lie: Why You Need Engagement Data for E-Commerce Personalization

Mar 14 4:04pm BLOG – Evergage
Think about the last time you researched something you were looking to buy online. How many different sites did you visit? How many product pages did you browse? How long did it take from the beginning of your search to the end? Now think about all the data that was generated by your activity. Ideally, an innovative online retailer would collect and interpret all of this data, figure out what […]...
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How to Increase Conversion Rates Using Confirmation Bias for Your Brand

Mar 13 5:16am Marketing and Lead Generation Blog
For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with a study that proclaims the superiority of Apple ‘MacBook’ over the PC. The day Apple went public... [Read More]The post How to Increase Conversion Rates Using Confirmation Bias for Your Brand appeared first on Marketing and Lead Generation Blog.
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Diving into the Wave Part 4: Marketing Manager Dashboard

Mar 10 3:54pm Pardot Blog
Editor’s Note: This post is part of a series called ‘Diving Into the Wave‘  that covers best practices and methods for leveraging Wave for B2B Marketing. The last pre-built dashboard we’ll cover in this series is the Marketing Manager Dashboard. At first glance, it’s easy to tell this dashboard is providing a lot of value based...
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7 Ways to Increase Blog Engagement

Mar 10 2:38pm Pardot Blog
Marketers are always looking for ways to increase engagement, especially when it comes to prospects visiting your website or blog. We all know that a lower bounce rate is a sign that people are wanting to stick around longer to get the most out of what you have to offer, but how do you get...
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7 SaaS KPIs You Need to Track in 2017

Mar 9 1:30pm HubSpot's Inbound Marketing Blog
The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment.
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Tips for Planning and Executing Your Personalization Strategy

Mar 9 9:14am BLOG – Evergage
Getting started with personalization can often be overwhelming for many marketers. Smaller organizations may feel that they lack the resources they need to be effective. Larger organizations may feel that they don’t have the right process in place to operationalize personalization within their companies. It’s important for companies of all sizes to understand that there is no one single wa […]...
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Why You Need an Email List Cleaning Service

Mar 9 9:00am Blog – clickback.com
You need to “clean” your email list because email data be considered dirty. Why? Well, because it happens more than you might think.
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Digital Inbound Interview

Mar 9 8:12am Blog – Dan Stelter
Hey everyone… Just got interviewed by Media Shower and posted at their Digital Inbound blog. You can see the full interview here:  https://blog.digitalinbound.com/internet-marketing-blog/expert-interview-series-dan-stelter-of-b2b-lead-gen-guy-on-using-content-marketing-for-business-lead-generation-in-the-tech-sector The post Digital Inbound Interview appeared first on Dan Stelter.
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Punctuality Goes Beyond Just Being On Time for the Job Interview!

Mar 8 4:30pm A Sales Compass - A Blog by B2B Sales Connections
Over the years in my capacities at all levels of sales and executive management, I have interviewed hundreds of candidates for various sales and sales management positions. With that experience to my credit, I can say that, without a doubt, punctuality counts! These days though, punctuality goes beyond just arriving 10 minutes before a scheduled face […]...
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How to Add and Test Dynamic Open-Time Content to Your Emails

Mar 7 9:24am BLOG – Evergage
At Evergage, we’re doing some pretty amazing things – dare I say magical – with email. Just by inserting a few lines of HTML code from Evergage into an email campaign, marketers can transform an otherwise simple email to one that’s truly personalized for each any every recipient. In my last post on the Evergage blog, I wrote about how to send one-to-one product recommendations in emails […]...
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The Science Behind Inbound Marketing Strategies That Work!

Mar 7 5:48am Marketing and Lead Generation Blog
Marketing Is No Longer An Art, It’s Now A Science; Learn The Science Of Marketing To Drive Business Results Since the beginning of time, advertising and therefore marketing has been considered art. Agencies put their best creative work out there and drove awareness, impressions and brand equity for their clients. People saw the ads and... [Read More]The post The Science Behind Inbound Marketing Strategies That Work! appeared first on Marketing and Lead Generation Blog.
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Growing, Growing, Growth! 3 Ways Marketing Automation Scales with Your Business

Mar 6 5:30pm Pardot Blog
I like to think of marketing automation as that all-important connector piece in the box of legos. There’s was always one piece that would hold all the others together no matter how big you built your tower or your spaceship, and if you were a builder like me, you used it in almost everything you made....
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Customer Experience Versus Just Experience: Why the difference is key to brand relevance

Mar 6 10:25am Brian Solis
Customer experience aka CX is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for companies that invest in it. But what is customer experience exactly? It’s one of those terms (and movements) that is defined and interpreted differently depending on who’s talking about it within the organization. But without a common appreciation for customer experience and what it represents to customers, not just our view of them, our... The post Customer Experience Versus Just Experience: Why the difference is key to brand relevance appeared first on Brian Solis.
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Conversion Optimization: How to reduce friction and anxiety in a checkout process you dont control

Mar 3 10:34am MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas
Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.
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Machine-Learning Personalization Across the E-Commerce Site [Infographic]

Mar 3 9:35am BLOG – Evergage
When thinking about e-commerce personalization, product recommendations are often the first thing to come to mind. One-to-one product recommendations are incredibly important to any retail site, but they are only one small piece of a personalized experience. Anything from featured brands and categories, site navigation, search results, and more can be personalized using a combination of machine-le […]...
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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Mar 2 3:03pm B2B Lead Blog
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […] The post Lead Nurturing: 5 Useful Tactics to Get More Opportunities appeared first on B2B Lead Blog.
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