Linking Scandal And Brand Growth

From Branding Strategy Insider
March 14, 2017 - 3:10am
Ten years ago a young American entrepreneur and business school graduate took a gamble. Frustrated with jewelers who appeared to exclusively target male customers when promoting female jewelry, she set out to create a collection of rings, necklaces and bracelets that were inspired by and created for successful modern women who choose their own jeweler. […]


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