Location Based Advertisements On The Rise

From PACEDm.com
March 14, 2017 - 2:26pm
PACEDm.com Advertising based on user location is being utilized more than ever these days. And with the ever increasing amount of dollars being spent on mobile advertising, being able to provide location specific ads is even more valuable. According to research firm BIA/Kelsey, 2016 mobile ad spending in the U.S. was $33 billion, and they project that by 2021, mobile ad spending will increase to $72 billion, which equates to a 118\% increase. Research done by Interactive, a leading independent mobile ad exchange, found that when looking at ad request data from its own mobile ad traffic, ad requests containing location Brought to you by Pace Lattin


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