“Lost In The Data” Maps An Internet Worth Of LOLs

A new project from BETC wrangles infinite internet trends--and brings together planning and tech disciplines at the agency. When the Internet decides it likes something, there’s no stopping its meteoric trajectory. Keeping track of memes, sub-memes and subversions thereof can be an employment-jeopardizing endeavor. Take LOLCATS, the granddaddy of online diversions. How could one possibly be expected to keep track of all the funny, evil and musical kittehs spawned by the world wide web? If only there was a dynamic anthology to put it all in perspective. Lost in the Data aims to be that anthology. The bimonthly online magazine created by Paris-based agency BETC wrangles the sprawling but interconnected strands of popular online trends into an easily digestible package. And its second issue, LOLCATpedia, is dedicated to all those frisky felines who’ve been making us ROTFL ...