Lotame Introduces Data Onboarding for People-Based Marketing

From Bulldog Reporter
March 16, 2017 - 9:06pm
Lotame, an independent data management platform (DMP) as well as the most trusted and comprehensive data exchange, announced the general availability of Lotame Onboarding—a people-based marketing service powered by LiveRamp IdentityLink—following a successful beta testing period. Lotame Onboarding enables marketers and agencies to connect their offline, subscription and customer relationship management (CRM) data with digital and mobile data to create a complete cross-platform understanding of their consumers. With this solution, users’ offline data is made available directly in Lotame’s DMP, in combination with existing data, eliminating the need for any external coordination. “Lotame helps our clients gain insights about the

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