The Beginners Guide to Google Optimize

Apr 24 12:09pm CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. It launched in beta last year, which left optimizers around the world waiting in line to try it out. Now that it’s out of beta, you can give it a try without the wait. But what can you expect? […] The post The Beginner’s Guide to Google Optimize appeared first on CXL.
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The Unplanned Content Opportunity: Highlights from Outbrains Unconscious Bias Report

Apr 24 10:10am Outbrain
Have you ever found yourself reading an interesting article, and thought “how did I get here?” You’re not alone. Over one third of what we consume online is unplanned content—something we didn’t intend to find... The post The “Unplanned Content” Opportunity: Highlights from Outbrain’s Unconscious Bias Report appeared first on outbrain.com.
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Does your link building need A Whack On The Side Of The Head?

Apr 24 7:50am Majestic SEO Blog English
Do you feel there are limited link building opportunities for your business or client? Or The post Does your link building need A Whack On The Side Of The Head? appeared first on Majestic Blog.
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How Do I Solve a Cash-Flow Problem?

Apr 24 6:00am Ray Edwards
For many business owners, cash-flow can be a huge problem. Most businesses that fail do so because of this one problem…they run out of money. Cash-flow is the lifeblood of a business, and in this episode we’re going to give you several ways to solve this problem before THEY come and take your stuff. Click […]...
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#SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This Week

Apr 22 10:00am MarketingProfs All In One
This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more! Read the full article at MarketingProfs...
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Weekend Favs April 22

Apr 22 9:00am Duct Tape Marketing
Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)

Apr 21 9:02pm The Daily Egg
We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads. However, for software companies, the real goal is product adoption. We need people actively and consistently using our product. Regardless of our business model, success occurs when users experience that “aha” moment that takes our product from an experiment to a core part of their day-to-day work. So how do we move people from lead to product adopter? How to we give them that “aha” moment? Two words: Strategic Repetition Repetition is a POWERFUL psychological force. Studies have... The post 7 Ways To Accelerate Product Adoption (Without Spamming Your User Base) appeared first on The Daily Egg.
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Glossary: Link Juice

Apr 21 12:36pm The Daily Egg
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine. The term “link juice” is SEO industry jargon. It’s often talked about in relation to link building efforts such as guest posting, blogger outreach, linkbait and broken link building. How Does Link Juice Work? Link juice, link authority, and backlink authority are all different words that mean essentially the same thing.... The post Glossary: Link Juice appeared first on The Daily Egg.
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Historic Index Update for April 2017

Apr 21 11:41am Majestic SEO Blog English
Our large Historic Index just went live. Here are trhe main stats for this month: The post Historic Index Update for April 2017 appeared first on Majestic Blog.
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So You Wanna Do CRO? Its a Great Business to Be In

Apr 21 10:55am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
While SEO and PPC are saturated markets that are getting harder and harder (while PPC costs keep rising), the conversion optimization market is just growing and growing. It’s a market where most competitors are good friends and openly sharing everything – there’s plenty of business to go around for all of us. If you’re a […] The post So You Wanna Do CRO? It’s a Great Business to Be In appeared first on CXL.
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Affordable Tools to Help Maximize Your Social Media Presence

Apr 21 10:00am Duct Tape Marketing
Affordable Tools to Help Maximize Your Social Media Presence written by Guest Post read more at Duct Tape Marketing Social media has tilted the marketing landscape, with close to 90 percent of marketers believing in the importance of social media marketing—a practice that saw a spending of close to $10 billion in 2015. And as its reach has expanded, heightened importance has been placed on social media management, monitoring, analysis, automation and content creation. […]...
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Five Ways SaaS Companies Can Achieve Proactive Customer Success

Apr 21 10:00am MarketingProfs All In One
It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers. Read the full article at MarketingProfs...
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How To Create 2-Step Opt-ins In Your Blog Posts Using Thrive Leads

Apr 20 10:22am Blog Marketing Academy
I recently set up a 2-step optin on one of my blog posts which is converting at 11\%. Here's exactly how to set it up. The post How To Create 2-Step Opt-ins In Your Blog Posts Using Thrive Leads appeared first on Blog Marketing Academy.
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New: Trust Flow History Tool now has 18 months History

Apr 20 10:15am Majestic SEO Blog English
A short while ago, Majestic announced and launched a Flow Metrics history tool. At the The post New: Trust Flow History Tool now has 18 months History appeared first on Majestic Blog.
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5 Myths About Your Clients and Social Media That You Should Forget Right Now

Apr 20 10:00am Duct Tape Marketing
5 Myths About Your Clients and Social Media That You Should Forget Right Now written by Guest Post read more at Duct Tape Marketing When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65\% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t […]...
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What Do Publishers Really Want From Ad Platforms?

Apr 20 10:00am MarketingProfs All In One
The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges. Read the full article at MarketingProfs...
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How to Micro Test New Product/Service Ideas Using AdWords

Apr 20 5:09am The Daily Egg
Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these ideas have risen to dominate the modern world, such as search engines, barcodes and credit card readers, many fine ideas still result in bankruptcy for their company, due to insufficient demand or failure to properly research customer desire. If you build it will they come? Often smart business entrepreneurs can still make big mistakes. With new product, service or business... The post How to Micro Test New Product/Service Ideas Using AdWords appeared first on The Daily Egg.
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Mapping the Client Journey: A Model for Professional Services

Apr 20 3:36am Professional Services Marketing Today
Learn how to map your firm's client lifecycle into four stages and how to tackle each part. The post Mapping the Client Journey: A Model for Professional Services appeared first on Hinge Marketing.   Related StoriesHow to Develop a Winning Go-to-Market Strategy for Your FirmTake Part in Our Employer Brand Study Survey!How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]...
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The Part-Time Nihilists Guide to Marketing Terms You Hate, But Need

Apr 20 3:00am Blog – Unbounce
Have you ever wondered what 10-year-old you would think about what you’re doing now? Specifically, the way you talk about what you’re doing? Here’s a bunch of marketing terms you probably use (and hate), which would cause 10-year-old you to pack up your Pogs and beat it.
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Hanging Out With My Beloved SMEs

Apr 19 5:00pm The Tom Peters Weblog
I'm speaking in Toronto to the conference of my dreams— Private Company Managers Annual Meeting. Find the slides below. The post Hanging Out With My Beloved SMEs appeared first on Tom Peters.
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How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO]

Apr 19 4:51pm Professional Services Marketing Today
In the last video, in our five-part series about how to develop thought leadership insights, Lee Frederiksen discusses the benefits of having good relationships with other experts. The post How to Develop Thought Leadership Insights 5: Interact With Other Experts [VIDEO] appeared first on Hinge Marketing.   Related StoriesHow to Develop Thought Leadership Insights 4: Mash Up Your Expertise [VIDEO]Employer Branding Strategy for Professional Services FirmsHow to Develop a Winning Go-to-Market Strategy for Your Firm...
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How To Make Money In The Personal Development Niche (And Why Many Dont)

Apr 19 2:40pm Blog Marketing Academy
Many people start blogs in the personal development space - with the best of intentions - yet find it incredibly hard to build traffic and monetize. This post will explain where many go wrong... The post How To Make Money In The Personal Development Niche (And Why Many Don’t) appeared first on Blog Marketing Academy.
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Infographic: How To Create The Perfect Social Media Post

Apr 19 11:31am The Daily Egg
It’s easy to get into the habit of robotically posting content to social media every day. However, how you post to social media is just as important as the content itself. You need people to click on your post to see your content. So, before you rush around doing your daily social media tasks, pause, take a step back and think about how you can improve what you’re doing. Study this infographic and use it as a cheat sheet the next time you post to social media. One last hint: It’s a good idea to measure your social media efforts... The post Infographic: How To Create The Perfect Social Media Post appeared first on The Daily Egg.
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The State of Content and Influencer Marketing [Infographic]

Apr 19 10:00am MarketingProfs All In One
As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the creator economy, including how much is being spent and how brands can best use content and influencers. Read the full article at MarketingProfs...
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What Personality and Poker Have to Do with Innovation

Apr 19 9:32am Duct Tape Marketing
What Personality and Poker Have to Do with Innovation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Stephen Shapiro Podcast Transcript Getting sales and marketing on the same page is an age-old problem for many organizations. While they may actually have objectives that are at odds, there’s also a good chance the people and personalities could be mismatched as well. My guest for this week’s episode of the Duct Tape […]...
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Transcript of What Personality Poker Has to Do with Innovation

Apr 19 9:28am Duct Tape Marketing
Transcript of What Personality Poker Has to Do with Innovation written by John Jantsch read more at Duct Tape Marketing Transcript provided by Verbatim Transcription Services Back to Podcast Transcript John Jantsch: What do personality and poker have to do with innovation? Well, that’s what we’re going to find out when we talk to Stephen Shapiro on this episode of the Duct Tape Marketing Podcast. Check it out. This episode of the Duct Tape Marketing […]...
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9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers

Apr 19 8:59am Outbrain
How to Gain More YouTube Subscribers to Your Video Channel? Here are 9 tactics that will give you the best chance to rise above the noise: Create thumbnail images that draw viewers in Give your... The post 9 Advanced Tactics for Promoting Your YouTube Channel and Increasing Subscribers appeared first on outbrain.com.
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Save the Date for Unbounces Call to Action Conference 2017 [Discount Code Inside]

Apr 19 3:00am Blog – Unbounce
This June, conversion kings and queens from across the land are preparing to dine on a feast of glorious digital marketing knowledge, served up by an elite selection of speakers. Here’s the agenda for Unbounce’s Call to Action Conference: three full days of carefully curated marketing talks, workshops, networking events and parties. (Did we mention that blog readers get discounted tickets?)...
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Does Content Change Human Behavior? Highlights from Our Unconscious Bias Report

Apr 18 4:57pm Outbrain
Not only is trust hugely important when it comes to content online, but digital branded content is one of the content types that British audiences find most interesting—and it’s really making them click too. This... The post Does Content Change Human Behavior? Highlights from Our Unconscious Bias Report appeared first on outbrain.com.
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Glossary: Value Proposition

Apr 18 11:21am The Daily Egg
A value proposition is what you guarantee or promise to deliver to your potential buyers in exchange for their money. It’s also the main reason why people choose one product over other. If it’s done right, it can give you the competitive edge and help you grow your business. The value proposition is vital to conversion optimization as it allows you to build a perception of the value that a user is getting. So, if you test it, these few sentences might have a significant impact on your conversion rate and sales. What the value proposition does when done right:... The post Glossary: Value Proposition appeared first on The Daily Egg.
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How to Conduct Quality Link Building

Apr 18 10:58am Duct Tape Marketing
How to Conduct Quality Link Building written by John Jantsch read more at Duct Tape Marketing No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past. These days, search engines don’t […]...
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9 Lessons Learned from Running a CRO Agency

Apr 18 10:22am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Run an agency? Offer conversion optimization services? Then you know it can be hard. I’ve been running optimization agency for 6 years now. Here are my top lessons I’ve learned along the way. 1. Build a name, build an audience It’s so much easier to run an agency business if you have a personal brand name […] The post 9 Lessons Learned from Running a CRO Agency appeared first on CXL.
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How to Elevate Your Marketing Career From OK to Awesome

Apr 18 10:00am MarketingProfs All In One
In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward. Read the full article at MarketingProfs...
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5 Career-Ruining Mistakes Made by Aspiring Entrepreneurs

Apr 17 7:33pm idaconcpts.com - Ideas and Concepts from Damian Davila
Entrepreneurship is an enticing gig: You get autonomy, power, prestige, excitement, and, if you are lucky, excessive wealth. However, being an entrepreneur isn’t just planting the seeds of business and watching them sprout into a money tree. The world is… Continue Reading →...
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Employer Branding Strategy for Professional Services Firms

Apr 17 3:31pm Professional Services Marketing Today
Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project. The right talent, at... The post Employer Branding Strategy for Professional Services Firms appeared first on Hinge Marketing.   Related StoriesHow to Develop Thought Leadership Insights 4: Mash Up Your Expertise [VIDEO]How to Develop a Winning Go-to-Market Strategy for Your FirmTake Part in Our Employer Brand Study Survey!...
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The Redwood Strategy: The Efficient Content Strategy To Dominate SEO And Get More Traffic (While Blogging Much Less)

Apr 17 1:46pm Blog Marketing Academy
The Redwood Strategy is a content creation strategy for bloggers where you circle back and update previously published content, turning them into major pillar posts for your niche. Here's exactly how to do it. The post The Redwood Strategy: The Efficient Content Strategy To Dominate SEO And Get More Traffic (While Blogging Much Less) appeared first on Blog Marketing Academy.
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Digital Trends 2017: Are Brands and Customers on the Same Page? [Infographic]

Apr 17 10:00am MarketingProfs All In One
Augmented reality, virtual reality, screenless ordering... New technologies are emerging, and brands are eager to jump on board. But how do your customers feel about new digital trends? Are brands and consumers on the same page? Read the full article at MarketingProfs...
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The Most In-Demand Marketing Skills in 2017

Apr 17 9:00am MarketingProfs All In One
Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners. Read the full article at MarketingProfs...
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How Hard is Account-Based Marketing

Apr 17 7:30am Digital Influence Mapping Project
First, you have to decide if “account-based marketing” is really a “thing.” Unlike other marketing channel disciplines or specialisms, account-based marketing (ABM), doesn’t require a whole new set of technologies. Sure, there are emerging tech and service providers who specialize...
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How Do I Sell Using Stories?

Apr 17 6:00am Ray Edwards
Are you getting the results you want from your sales and marketing efforts? Maybe you’ve heard you should use stories to sell, perhaps you’ve even tried it, but how do you consistently make it work? Successfully telling stories is the key to selling your products and services like crazy…and having your customers thank you for […]...
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How to Convert More Customers by Adding Perceived Value

Apr 17 5:28am The Daily Egg
What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000. But unlike the tangible qualities of a purchase, like the grade of leather used or the fact that the utterly useless bag charm is 14 karat gold, the perception of value is what really separates one bag from the other. One bag contains social cachet and the ability to draw envy from other women – intangible benefits so valuable; it justifies the raised price. The nameless bag, however, has its own set of benefits for a different... The post How to Convert More Customers by Adding Perceived Value appeared first on The Daily Egg.
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#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week

Apr 15 10:00am MarketingProfs All In One
Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! Read the full article at MarketingProfs...
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Weekend Favs April 15

Apr 15 9:00am Duct Tape Marketing
Weekend Favs April 15 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth

Apr 14 10:00am Duct Tape Marketing
How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth written by Guest Post read more at Duct Tape Marketing Word-of-mouth has been both King of Advertising and a marketer’s best friend for ages – and I mean literally, ages. A naturally occurring phenomenon, word-of-mouth is as old as human communication itself. It’s no wonder then, that word-of-mouth has (in more recent times, at least) been deemed the most valuable form of marketing on the […]...
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How to Prevent Marketing Team Burnout and Get Over Overtime

Apr 14 10:00am MarketingProfs All In One
Marketers are known for late nights and jam-packed days. Unfortunately, that kind of schedule can lead to diminished productivity at best, and burnout and turnover at worst. There's a better way. Read the full article at MarketingProfs...
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The Share of Smartphone Visits to Websites in Seven Major Industries

Apr 14 9:00am MarketingProfs All In One
The share of visits by smartphone users to US websites across all industries jumped 18\% from 2015 to 2016, according to recent research from Adobe. Read the full article at MarketingProfs...
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LEADERSHIP/MANAGEMENT/PEOPLE FIRST BOOK LIST

Apr 13 5:46pm The Tom Peters Weblog
My niece, who is at the Tuck business school, asked me for a list of best leadership and management books. I put the list below together in haste. Despite the hastiness, I thought you might be interested. The post LEADERSHIP/MANAGEMENT/”PEOPLE FIRST” BOOK LIST appeared first on Tom Peters.
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How to Develop Thought Leadership Insights 4: Mash Up Your Expertise [VIDEO]

Apr 13 3:04pm Professional Services Marketing Today
This video is the fourth in a five-part series about how to develop thought leadership insights. This video talks about mashing up your expertise. The post How to Develop Thought Leadership Insights 4: Mash Up Your Expertise [VIDEO] appeared first on Hinge Marketing.   Related StoriesHow to Develop a Winning Go-to-Market Strategy for Your FirmTake Part in Our Employer Brand Study Survey!A Website Design Process that Works: How to Get the Professional Services Website You Want...
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Infographic: The Anatomy of an Optimal Marketing Email

Apr 13 2:24pm The Daily Egg
This infographic is a keeper, so you might want to bookmark it now :). It’s a very concise, but an all-you-need-to-know reference that can be pinned up on your office wall. Any time you’re about to send out an email blast, you can look at this infographic to make sure your headlines are top-notch and that you’re not sending out an email that looks awful on a certain device. Which brings me to this one little tip I like to tell my fellow marketers: I suggest checking your email on multiple devices before you send it out to your entire... The post Infographic: The Anatomy of an Optimal Marketing Email appeared first on The Daily Egg.
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How to Build a High Performing Growth Team

Apr 13 10:35am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. As Paul Rouke says, we need to prioritize human intelligence in the face of increasingly sophisticated artificial intelligence, and building a high performing team is the most impactful thing you can […] The post How to Build a High Performing Growth Team appeared first on CXL.
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The Comprehensive Guide to Social Media Ad Marketing

Apr 13 10:00am Duct Tape Marketing
The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing As per the latest research, social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Additionally, it’s predicted that the amount of money spent […]...
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Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

Apr 13 10:00am MarketingProfs All In One
Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance. Read the full article at MarketingProfs...
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Which Brands and Social Networks Do Teens Think Are Cool?

Apr 13 9:00am MarketingProfs All In One
US teenagers age 13-17 (Gen Z) say YouTube and Netflix are the coolest brands, according to recent research from Think With Google. Read the full article at MarketingProfs...
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How to use Majestic for Influencer Marketing Part 1

Apr 13 7:13am Majestic SEO Blog English
Influencer marketing is best described by Lee Oden, CEO of Top Rank who says, “Influencer The post How to use Majestic for Influencer Marketing Part 1 appeared first on Majestic Blog.
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How to use Majestic for Influencer Marketing Part 1

Apr 13 7:13am Majestic SEO Blog English
Influencer marketing is best described by Lee Oden, CEO of Top Rank who says, “Influencer The post How to use Majestic for Influencer Marketing – Part 1 appeared first on Majestic Blog.
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How To Make a Hollywood Movie for $7000

Apr 13 6:00am Ray Edwards
Whether you’re looking to start a business, or grow your existing business, chances are you don’t feel ready to execute your plan. You may feel you can't get started until you’ve got the “right equipment,” or “the right connections,” or the “right knowledge.” Maybe you’ve already invested a ton of cash in your personal training, […]...
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The Agency Swiss Army Knife 27 Dream Marketing Stack Tools You Cant Afford to Miss

Apr 13 3:00am Blog – Unbounce
Tool fatigue is a real thing, and if you’re an agency marketer working with your own tools plus your clients', you know that more than anyone. Fortunately for you, we’ve compiled 27 best agency marketing tools, selected specifically for their native integrations, multi-client support and the nitty-gritty you need like full-funnel tracking. So, what are you waiting for? Now is as good a time as any to start optimizing your marketing stack.
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Can Your Audience and Google Love the Same Page Title?

Apr 13 1:54am The Daily Egg
“What Do Department Store Santas and Prostitutes Have in Common?” “Why Do Drug Dealers Still Live at Home with Their Mothers?” These are two chapter titles from the Steven Levitt and Stephen Dubner book Freakonomics, a work that has captured the interest of hundreds of thousands of readers. One of the big draws of this book is the catchy and intriguing title for each chapter. You just want to read on. But how would Google rate those titles in terms of SEO? Where are the keywords/keyword phrases that are popular and commonly used by generic searches? These titles would be... The post Can Your Audience and Google Love the Same Page Title? appeared first on The Daily Egg.
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I started a vlog!

Apr 12 7:48pm Nathan Barry
A few months ago—okay, more like 6 months ago now—I was at the Seanwes conference hanging out with Levi and Charli talking about vlogging. The running joke was that I’d start a vlog by the end of the weekend. There’s even a clip about it in Levi’s vlog. I was so caught up in the […]...
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Building a Successful Online Business

Apr 12 5:00pm idaconcpts.com - Ideas and Concepts from Damian Davila
There are many details that go into the success of an online business. You need more than just a great product and flashy logo. By using multiple resources at your disposal, online businesses can grow almost exponentially overnight. Consider these… Continue Reading →...
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