Weekend Favs March 25

Mar 25 9:00am Duct Tape Marketing
Weekend Favs March 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
Read More

Amazon Wants to Be Your Personal Stylist

Mar 24 3:01pm Superhype
Amazon sure knows how to keep everyone off balance. While retailers are figuring out how to use automated chatbots to service customers, Amazon is pushing a new personal styling feature that relies on the human touch. The Launch of Outfit Compare Days ago, Amazon began to make available to Prime members a service called Outfit […]...
Read More

5 Mistakes Businesses Make When Conducting a Content Audit

Mar 24 10:00am Duct Tape Marketing
5 Mistakes Businesses Make When Conducting a Content Audit written by Guest Post read more at Duct Tape Marketing A content audit of your website or latest marketing campaign is an absolute must. But let’s be honest: most marketers and business owners despise them and are terrified of them in equal measure. They can be tedious, time-consuming, and confusing. But this is not a post on how to conduct one, though. You can read […]...
Read More

The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)

Mar 24 10:00am MarketingProfs All In One
Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series. Read the full article at MarketingProfs...
Read More

QR Codes and What They Could Mean for Your Ecommerce Store

Mar 24 9:30am idaconcpts.com - Ideas and Concepts from Damian Davila
There’s little doubt you’ve seen a QR code, and maybe even used one before on some piece of advertising, whether for a local plumber or a giant retailer. Short for ‘Quick Response,’ QR codes are being used by businesses big… Continue Reading →...
Read More

Family-Travel Search Trends: Most Popular Dates and Keywords

Mar 24 9:00am MarketingProfs All In One
Online searches related to family travel tend to peak in the spring as people start planning their summer vacations, according to recent research from Bing Ads. Read the full article at MarketingProfs...
Read More

How to Play Into Your Customers Need for I Want It Right Now

Mar 24 5:05am The Daily Egg
Although eCommerce receives most of the limelight, 91.6\% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing? According to a study by Ripen Ecommerce, 30.8\% is explained by people wanting to be able to touch and feel the products. The second main reason (29.9\%) is that people want their items right away. This need for instant gratification is a powerful one. And while a 4D online shopping experience is likely still some years away, there... The post How to Play Into Your Customer’s Need for ‘I Want It Right Now’ appeared first on The Daily Egg.
Read More

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Mar 23 10:00am Duct Tape Marketing
How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales written by Guest Post read more at Duct Tape Marketing Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable […]...
Read More

A Future-Proof Way to Monetize Content in an Ad-Averse, Mobile-First World

Mar 23 10:00am MarketingProfs All In One
Content publishers have mountains to climb in trying to reach and monetize their audiences in this mobile-first, ad-averse world. How can you reach readers, viewers, and listeners--and keep them coming back? Read the full article at MarketingProfs...
Read More

What if Publishers Could See the Revenue Value of Their Content in Real-Time?

Mar 23 7:00am Outbrain
We may be living in the “Golden Age of Content,” but one of the biggest success blockers for publishers today is the inability to fully understand the value of their content. Yes, publishers are getting... The post What if Publishers Could See the Revenue Value of Their Content in Real-Time? appeared first on outbrain.com.
Read More

Top 10 Tips For Writing A Case Story

Mar 23 3:51am Professional Services Marketing Today
Learn 10 tips for more effective and engaging case story writing for your professional services firm. The post Top 10 Tips For Writing A Case Story appeared first on Hinge Marketing.   Related StoriesThe Seven Factors of Company ValueHow to Develop Thought Leadership Insights: 1 Narrow Your FocusHow to Create a Partnership Marketing Plan that Drives Growth...
Read More

How to Develop Thought Leadership Insights 1: Narrow Your Focus [VIDEO]

Mar 22 2:54pm Professional Services Marketing Today
This is the first in a five-part series, in which Lee Frederiksen explains how to develop thought leadership insights. The post How to Develop Thought Leadership Insights 1: Narrow Your Focus [VIDEO] appeared first on Hinge Marketing.   Related StoriesThought Leadership vs Content MarketingHow to Create a Partnership Marketing Plan that Drives GrowthWhy is WordPress so Popular?...
Read More

4 Questions You Must Answer to Develop Your Marketing Strategy

Mar 22 1:15pm Duct Tape Marketing
4 Questions You Must Answer to Develop Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to help […]...
Read More

Free Webinar Reveals The Secret To Bigger Email Marketing Lists

Mar 22 1:03pm
Free Webinar Reveals The Secret To Bigger Email Marketing Lists (More Leads + Sales) Does size really matter? When we are talking about building email marketing lists, I would say size does matter. You want to build huge email marketing lists full of customers and potential customers.  Your goal is to build a relationship with […] The post Free Webinar Reveals The Secret To Bigger Email Marketing Lists appeared first on .
Read More

Transcript of Get Anybody to Do Anything You Want

Mar 22 12:49pm Duct Tape Marketing
Transcript of Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing Transcript provided by Verbatim Transcription Services Back to Podcast Transcript John: What if you get anybody to do anything you wanted? On this episode of the Duct Tape Marketing podcast, I’m going to visit with sales trainer Phil Jones, where he talk about his magic words and this is not just for salespeople, in fact […]...
Read More

How to Improve Mobile UX with Digital Wallets

Mar 22 11:21am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Today, there are more than 2.32 billion smartphone owners around the world. These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and in more and more instances, making purchases. Mobile Commerce to Take […] The post How to Improve Mobile UX with Digital Wallets appeared first on CXL.
Read More

Creating Tinseltown-Worthy Branded Video Content: Vern Oakley on Marketing Smarts [Podcast]

Mar 22 10:00am MarketingProfs All In One
Hollywood-filmmaker-turned-brand-storyteller Vern Oakley provides tips and advice for marketers on how to use video to showcase the human side of their organization.
Read More

Seven SMS Best-Practices and Tips for Marketers

Mar 22 10:00am MarketingProfs All In One
As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts will help you avoid pitfalls and guide you on the path to good SMS marketing. Read the full article at MarketingProfs...
Read More

Get Anybody to Do Anything You Want

Mar 22 9:56am Duct Tape Marketing
Get Anybody to Do Anything You Want written by John Jantsch read more at Duct Tape Marketing Podcast Transcript The title of this post is misleading and maybe even a bit disturbing to some, so let me clarify that I mean for good only! By studying human behavior and language, you can put yourself in the best possible position to do good and help others by virtue of the products and services […]...
Read More

Government websites earn editorial links with creative campaigns

Mar 22 5:37am Majestic SEO Blog English
Everybody likes a link from a government website – but where do government sites get The post Government websites earn editorial links with creative campaigns appeared first on Majestic Blog.
Read More

How To Leverage Facebooks Live 360 Videos

Mar 22 3:48am The Daily Egg
In case you hadn’t noticed – though I’m guessing you have – consumption of online video has been steadily rising in recent years. According to a forecast by Cisco, video will represent 80\% percent of all consumer-based internet traffic by 2019. In the information age, the average person has a shorter attention span than a goldfish, and unless your content is extra special, people are unlikely to pay attention. A compelling video stands out from generic mass marketing and communicates your message more impactfully than text-based content. In terms of generating engagement, text-based content simply can’t compete with sensory-rich, emotive... The post How To Leverage Facebook’s Live 360 Videos appeared first on The Daily Egg.
Read More

8 Overlay Examples to Inspire More Clicks, Sales & Signups [FREE LOOKBOOK]

Mar 22 3:00am Blog – Unbounce
Want to inspire more conversions with your overlays? Our free Overlay Lookbook is chock full of beautiful, Unbounce-built overlays (from companies like 15Five, Hotjar, Shopify Plus and more) to get those creative juices — and conversions — flowing.
Read More

Drake and Jay Z Write Rules for Music Moguls

Mar 22 1:10am Superhype
Drake and Jay Z are among the most successful musicians year after year. Between them, they earned $92 million in 2016 while making the list of Forbes highest-paid musicians, adding to the nearly $97 million they pulled down in 2015, and $93 million in 2014. Drake’s 2016 album Views was a gigantic commercial success (which is […]...
Read More

Brace Yourself, the Next Big Link Penalties Are Coming

Mar 21 2:41pm Majestic SEO Blog English
Following the latest Penguin update, there’s been a massive increase in webmasters asking for backlinks. The post Brace Yourself, the Next Big Link Penalties Are Coming appeared first on Majestic Blog.
Read More

3 Need-To-Know Social Media Lessons That Will Lift Your Conversions

Mar 21 1:38pm The Daily Egg
Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers engaged. What’s their secret? Social media is a relative newcomer next to email and print advertising, but rest assured that the rules of the game haven’t changed. They’ve simply gotten a bit harder. True, some social platforms enforce a hard character limit, and they all have a soft limit in... The post 3 Need-To-Know Social Media Lessons That Will Lift Your Conversions appeared first on The Daily Egg.
Read More

Which Comes First For Bloggers: Traffic or Monetization? (How Everything Has Changed)

Mar 21 11:23am Blog Marketing Academy
Which comes first for your blog: Traffic or monetization? It used to be that you had to build the audience before you could monetize. Is that still true? The post Which Comes First For Bloggers: Traffic or Monetization? (How Everything Has Changed) appeared first on Blog Marketing Academy.
Read More

The Data-Driven Marketers Guide to Influencer Marketing

Mar 21 10:23am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Influencer marketing is the talk of the town right now. Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right? And to take a step back, what is influencer marketing in the first place? What Is […] The post The Data-Driven Marketer’s Guide to Influencer Marketing appeared first on CXL.
Read More

Marketing Video: SEO Basics and Quick Tips

Mar 21 10:00am MarketingProfs All In One
For marketers, publishing content on their company website and guest pieces on others is a priority. But for that content to be found online, it needs to be optimized for search engines. So... here are some SEO quick tips. Read the full article at MarketingProfs...
Read More

How Much Data Do You Need to Be Data-Driven? [Rant]

Mar 21 9:48am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Do you need to be a big company and need large volumes of traffic to be data driven? No. Even a single visitor is a piece of data that you can act on. A single survey response is better than nothing. Sure, if you have less than 100 visitors / month to your site or just 10 survey […] The post How Much Data Do You Need to Be Data-Driven? [Rant] appeared first on CXL.
Read More

Building an App or Online Business in 2017? Heres A DIY Resource Kit of Free Tools & Tips!

Mar 20 1:43pm The Daily Egg
Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all professionals give and get paid advice. As a designer, I was fortunate to be working with an incredible developer from the very start so we knew we could turn the idea into a working product. However, it was only when I, bolstered by my marketing background, decided to build a business around the app that I realized how haphazard and unsystematic the realities of setting up a new online business could be. Thanks to... The post Building an App or Online Business in 2017? Here’s A DIY Resource Kit of Free Tools & Tips! appeared first on The Daily Egg.
Read More

How to Become a Guest-Post Contributor to Industry Websites and Blogs: A Comprehensive Guide

Mar 20 10:00am MarketingProfs All In One
This detailed guide can help you and your brand benefit from guest-posting--to position you as subject-matter experts, drive traffic to your site and generate leads, increase your audience reach, make connections with influencers, and much more... Read the full article at MarketingProfs...
Read More

Average Salaries of Common Inbound Marketing and SEO Jobs

Mar 20 9:00am MarketingProfs All In One
What are the average salaries of common inbound marketing, content marketing, and search engine optimization (SEO) jobs? Read the full article at MarketingProfs...
Read More

10 Commandments of Hiring a Copywriter

Mar 20 6:00am Ray Edwards
Without Getting Ripped Off Every Time. You know you need great copy to sell your stuff, and you’re thinking of hiring a copywriter, but how can you make sure you don’t get ripped off? In this episode we’ll show you how to successfully navigate these waters and arrive safely on the shores of copywriting bliss. Click here to download or listen […]...
Read More

Differentiation Strategy for the Professional Services Firm

Mar 20 3:43am Professional Services Marketing Today
  Have you been competing for work that you are more than qualified to perform, only to be underbid by your competition? Or maybe you have been the one underbidding, which leaves you no room for growth or prosperity. If you want to stop competing on price alone, it may be time to develop a... The post Differentiation Strategy for the Professional Services Firm appeared first on Hinge Marketing.     CommentsLee, as usually, great article and advice. I value your ... by Kat from 3COTECH, Inc.Related StoriesThe Seven Factors of Company ValueHow to Create a Partnership Marketing Plan that Drives GrowthWhy is WordPress so Popular?...
Read More

The Beginners Guide To Making Facebook Advertising Convert

Mar 18 5:09pm The Daily Egg
Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with. The problem isn’t that they can’t set up the Facebook ad campaigns or get visitors to their websites. It’s the next step where things go haywire. The visitors they’re paying for don’t download ebooks, sign up for accounts or buy products. The reason for this simply is that the thing they offer doesn’t appeal to those... The post The Beginner’s Guide To Making Facebook Advertising Convert appeared first on The Daily Egg.
Read More

#SocialSkim: Facebook Clones Snapchat (Again), Google vs. Slack: 11 Stories This Week

Mar 18 10:00am MarketingProfs All In One
This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more! Read the full article at MarketingProfs...
Read More

Weekend Favs March 18

Mar 18 9:00am Duct Tape Marketing
Weekend Favs March 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
Read More

Why Linkable Content Wins and How To Create It?

Mar 17 10:00am Duct Tape Marketing
Why Linkable Content Wins and How To Create It? written by Guest Post read more at Duct Tape Marketing There’s no escaping content if you want to survive in the digital marketing realm. Whether you create content or curate it, you have to ensure that it serves a purpose. Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger […]...
Read More

How to Use Employee Feedback to Build Better Marketing Campaigns

Mar 17 10:00am MarketingProfs All In One
What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut your marketing goals? Read the full article at MarketingProfs...
Read More

Which TV Channels Are Consumers Willing to Pay For?

Mar 17 9:00am MarketingProfs All In One
Which TV channels would consumers most want to include in an à la carte television package if they could build their own? Read the full article at MarketingProfs...
Read More

How to Use LinkedIn Groups to Generate Quality Leads Continuously

Mar 16 10:00am Duct Tape Marketing
How to Use LinkedIn Groups to Generate Quality Leads Continuously written by Guest Post read more at Duct Tape Marketing If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform for […]...
Read More

The Future of Healthcare Marketing: Lessons for All Marketers

Mar 16 10:00am MarketingProfs All In One
Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing. Read the full article at MarketingProfs...
Read More

3 Shifts That Will Take Your Story To The Next Level

Mar 16 9:00am Duct Tape Marketing
3 Shifts That Will Take Your Story To The Next Level written by John Jantsch read more at Duct Tape Marketing The global aid organization, Mercy Corps, tested a story approach to fundraising. Their traditional email approach told about the work the organization was doing throughout the world. How they had grown over the years through contributions and support. And how the money was being spent. Then it called for action — a donation. Their story-based […]...
Read More

Business Email Read Rates and Unread Delete Rates, by Industry, Q1-Q4 2016

Mar 16 9:00am MarketingProfs All In One
Some 13\% of emails sent by businesses in 2016 were deleted by their recipients without being read, according to recent research from Return Path. Read the full article at MarketingProfs...
Read More

Crawling Smarter on the Infinite Web

Mar 16 7:47am Majestic SEO Blog English
A recent Incapsula survey on Bot activity helped me to bring together a combination of thoughts about why crawling smarter is so much more important than crawling faster. Incapsula have been running the report for several years now. Novices and some experts alike may be alarmed to note that only half of your web traffic is… The post Crawling Smarter on the Infinite Web appeared first on Majestic Blog.
Read More

What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Mar 16 3:00am Blog – Unbounce
Conversion optimization is big business, and the online world is awash with “experts.” Spotting the fakes is hard — anyone can call themselves a Conversion Rate Optimizer (CRO), but it takes a very specific skill set to actually be one. So whether you’re looking to hire a CRO (or to wear the title yourself), we asked 8 legit CRO experts what it actually takes.
Read More

Creating a Marketing Plan: A Guide for Professional Services Firms

Mar 16 1:21am Professional Services Marketing Today
Learn how to develop a robust marketing plan that covers all your bases in a brand new, fully updated edition of our popular Marketing Planning Guide. The post Creating a Marketing Plan: A Guide for Professional Services Firms appeared first on Hinge Marketing.   Related StoriesThe Seven Factors of Company ValueHow to Create a Partnership Marketing Plan that Drives GrowthWhy is WordPress so Popular?...
Read More

How to Create a Partnership Marketing Plan that Drives Growth

Mar 15 4:18pm Professional Services Marketing Today
In Hinge’s 2017 High Growth Study, we asked respondents to rate the impact of 24 possible marketing techniques. Of these, the technique that was rated as having the most impact was a bit of a surprise: partnership marketing. One-third of the high growth firms we surveyed rated its impact as significant (they rated it a... The post How to Create a Partnership Marketing Plan that Drives Growth appeared first on Hinge Marketing.   Related StoriesWhy is WordPress so Popular?How to Build Brand Recognition at your Professional Services FirmThe Seven Factors of Company Value...
Read More

The Chief Content Officer Is Dead; Long Live Content Marketing

Mar 15 10:00am MarketingProfs All In One
It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content--and content leadership--remains. So who's going to lead the content team, and what skills should team members have? Read the full article at MarketingProfs...
Read More

Outbrain Discovery Outperforms Search and Social for Israels Ministry of Tourism

Mar 15 9:54am Outbrain
Israel’s Ministry of Tourism and their agency Sepros Digital Marketing were looking to raise awareness of Israel as a legitimate travel destination among middle class travelers from India. Their content strategy was based entirely on video... The post Outbrain Discovery Outperforms Search and Social for Israel’s Ministry of Tourism appeared first on outbrain.com.
Read More

The Impact of Dynamic Communication

Mar 15 7:48am Duct Tape Marketing
The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jill Schiefelbein Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business. She and I discuss why the secret […]...
Read More

Transcript of The Impact of Dynamic Communication

Mar 14 2:48pm Duct Tape Marketing
Transcript of The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing Transcript provided by Verbatim Transcription Services Back to Podcast Transcript: John: Want to know the secret to growing, leading, managing? Whether it’s your life, or a business? It is dynamic communication. That’s what we’re going to talk about today on this episode of the Duct Tape Marketing podcast, check it out. John: This week’s episode […]...
Read More

What Youve Forgotten About Landing Page Optimization

Mar 14 11:18am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. That’s all marketers need to generate high quality leads, right? […] The post What You’ve Forgotten About Landing Page Optimization appeared first on CXL.
Read More

Biggest Link Index Hits New Highs with Historic Update

Mar 14 10:37am Majestic SEO Blog English
Majestic has the biggest link index on the planet. This month it rose 27\% to over 6 Trillion seen URLs. The post Biggest Link Index Hits New Highs with Historic Update appeared first on Majestic Blog.
Read More

The Art and Science of Becoming Known

Mar 14 10:35am Neuromarketing
Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming known in neuromarketing.
Read More

Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance

Mar 14 10:00am MarketingProfs All In One
To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their marketing. Here's how you can avoid five common pitfalls of measuring marketing and media performance. Read the full article at MarketingProfs...
Read More

7 Tips For Turning A Service Offer Into A Product And Scaling (Episode #160)

Mar 14 8:08am Blog Marketing Academy
In this episode of Coffee Break, I'm talking specifically to people who run service businesses. We'll be discussing 7 specific strategies to begin executing so that you can begin to scale a time-based business. The post 7 Tips For Turning A Service Offer Into A Product And Scaling (Episode #160) appeared first on Blog Marketing Academy.
Read More

Create a Referral Engine That Works Every Day

Mar 14 7:53am Duct Tape Marketing
Create a Referral Engine That Works Every Day written by John Jantsch read more at Duct Tape Marketing I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go. Getting referrals can […]...
Read More