Spotted: New Logo

Feb 21 1:48pm Brand New
Visit Link About Spotted posts No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.
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6

The Crazy Egg Guide to Pinterest Marketing

Feb 21 1:39pm The Daily Egg
It has been nearly seven years since Pinterest launched and became a runaway success. According to Statista, the image-saving site, which describes itself as “the world’s catalog of ideas,” reached 10 million monthly visitors faster than any site in history. The seemingly hyperbolic stats don’t stop there. Pinterest says 150 million people worldwide use the site each month, with 2 billion searches taking place. Other data from Statista shows that: It’s one of the best loved social networks, ranking only below Wikipedia and YouTube in terms of customer satisfaction. Its users are 56\% female. And it’s hands down the top social... The post The Crazy Egg Guide to Pinterest Marketing appeared first on The Daily Egg.
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6

Technology Services Research Released

Feb 21 12:54pm Professional Services Marketing Today
In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. This report looks at a variety of different aspects to uncover the most effective marketing techniques for tech services firms. The post Technology Services Research Released appeared first on Hinge Marketing.   Related StoriesReturn on Marketing Investment: A Professional Services PrimerTop 10 Marketing Techniques for Professional ServicesBrand Personality: An Approach for Professional Services...
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6

User Experience Testing: A Conversion-Focused Guide

Feb 21 11:51am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
User experience is a nebulous term. What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. Can you do it in a rigorous way and are there tools that can help you? Yes you can, and yes […] The post User Experience Testing: A Conversion-Focused Guide appeared first on CXL.
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10

3 Key Factors of a Successful Influencer Marketing Campaign

Feb 21 10:32am Outbrain
Content marketing and influencer marketing can be closely related (and sometimes lumped together) in the digital space. But there’s a difference. Content marketing can be defined as the creation and distribution of content used to... The post 3 Key Factors of a Successful Influencer Marketing Campaign appeared first on outbrain.com.
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The true power of referral marketing and how you can use it today to grow your small business fast

Feb 21 10:00am Duct Tape Marketing
The true power of referral marketing and how you can use it today to grow your small business fast written by Guest Post read more at Duct Tape Marketing Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services because somebody they trust recommends it to them. Word-of-mouth is a subtle process that is present everywhere in our daily lives. The reason for which a […]...
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11

Five Ways to Gain Customer Insight: A Guide for Marketers

Feb 21 10:00am MarketingProfs All In One
Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take. Read the full article at MarketingProfs...
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Linked: Chermayef

Feb 21 9:59am Brand New
2017 marks the 60th anniversary of Chermayeff & Geismar & Haviv. Here is a timeline in PDF version that chronicles their greatest hits.
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Noted: New Logo f

Feb 21 9:38am Brand New
“Served on a Paper Platter” (Est. 1907) From cups to plates, Dixie® has been helping make mom's day a little easier for over 90 years. Conveniently germfree. Born of necessity, Dixie® products began with a simple idea: prevent the spread of germs. At the time, people commonly used a community cup or dipper to drink water from public water barrels. Hence Hugh Moore and Lawrence Luellen constructed a simple yet revolutionary idea, the disposable cup, initially named the Health Kup. This new cup was truly a design for the ages. Lightening mom's load. During the baby boom following the second World War, moms looked for modern conveniences to help them get through their busy days. Around this time, Dixie® introduced cup dispensers for the kitche...
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14

Is Snapchat Just a Fad?

Feb 21 9:00am MarketingProfs All In One
US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent. Read the full article at MarketingProfs...
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4

Must Have Homepage Elements

Feb 21 8:22am Duct Tape Marketing
Must Have Homepage Elements written by John Jantsch read more at Duct Tape Marketing Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user […]...
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9

Check Fake News

Feb 21 5:48am Majestic SEO Blog English
You can use Majestic to check fake news. According to a 2016 survey conducted by Pew Research Centre, 62\% of Americans get their news on social media. Social media has allowed the world to find out the latest news across the world as it happens and when it happens but unfortunately, this has been taken… The post Check Fake News appeared first on Majestic Blog.
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13

Spotted: New Name

Feb 20 10:42pm Brand New
Visit Link About Spotted posts No further images are included. No opinion is given. Not even a punny title. These are just… spotted. Best available link to learn more about the change (or the company) provided in the link above. Poll and comments are open.
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21

The Future Of Online Business: Cryptocurrencies And Why I Believe You Should Be Accepting Bitcoin.

Feb 20 10:19am Blog Marketing Academy
A talk about the evolution of money - and why I believe you should get out ahead of the curve in your online business by accepting Bitcoin today. The post The Future Of Online Business: Cryptocurrencies And Why I Believe You Should Be Accepting Bitcoin. appeared first on Blog Marketing Academy.
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14

Reviewed: New Log

Feb 20 6:35am Brand New
“Brand New is Brand New!” Established in 2006, Brand New is the best, baddest, awesomest, most best blog in the world. That's what it would say if we had a Wikipedia page, because those are hard facts. False modesty aside, yes, Brand New is new today! Like, drastically new. I decided to post this as a Review not because it's on par with Google or Facebook or Juventus rebranding but it is a big deal, so it gets top billing today. Some things are the same, some are very different. Read on to see what's what; it's a long post so you might experience some tl;dr. Oh... and to finish my opening paragraph in usual style... This week Brand New introduced a new logo and website designed by Austin, TX-based UnderConsideration.
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40

Sponsored by Hoefler & Co.:

Feb 20 6:33am Brand New
“Hoefler & Co.” Designed for diversity instead of homogeneity, Ringside brings the charming individuality of the potluck sans serif to the modern superfamily. Meet Ringside, the new font family for print, web, office, and mobile, exclusively at H&Co. Modernism was a mixed blessing for typography. Half a century before Helvetica and Univers, there were no type families: the designer who hoped to use different weights and widths was left to grope among an anarchic collection of unrelated styles. One font might be bold, another condensed, and only the occasional style might offer an italic. And while the rationalism of the type family broug...
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36

How to Make Your Business President-Proof

Feb 20 6:00am Ray Edwards
The Master Skill of Business Success. You may feel like the world is spinning out of control, but regardless of which side of the political spectrum you happen to be on, or who is President, I think we can all agree it’s better to not just survive…but thrive. In today’s episode we will explain how to make your business President-Proof. The […]...
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15

Elements of a Successful Brand 1: Brand Positioning

Feb 20 3:38am Professional Services Marketing Today
Discover how true differentiators and a targeted positioning statements can help make a successful brand. The post Elements of a Successful Brand 1: Brand Positioning appeared first on Hinge Marketing.   Related StoriesThe Branding Process for Professional Services FirmsMaking the Case for B2B Content Marketing: Why Professional Services Executives Should Care9 Steps to Building a Unique Value Proposition in Management Consulting...
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17

#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

Feb 18 10:00am MarketingProfs All In One
This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read the full article at MarketingProfs...
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Weekend Favs February 18

Feb 18 9:00am Duct Tape Marketing
Weekend Favs February 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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16

Infographic: How to Get Customers Without Spending Any Money

Feb 17 2:09pm The Daily Egg
This is a dangerous topic. Of course, we all want to get customers without spending a dime. But there’s an old saying that comes to mind: Be careful not to be penny wise and pound foolish. So, there are two important points here: Always work on figuring out ways to increase your KPI (key performance indicator) performance that also increases your overall ROI. Factor in the costs of time AND energy when operating low-cost activities. You may have found a cheaper way to do things, but is it too time-intensive? Does it become too laborious and start to eat away... The post Infographic: How to Get Customers Without Spending Any Money appeared first on The Daily Egg.
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Linked: Every Seg

Feb 17 10:07am Brand New
[If you can not see a video here view this post on Brand New] Visit Link YouTube user The Dude has put together a 103-minute compilation of every instance of the SEGA logo in every video game, divided by console. My favorite part is the first segment, covering the SEGA Genesis as that was my best friend from High School.
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How to Optimize Your Referral Program and Boost Your Sales

Feb 17 10:00am Duct Tape Marketing
How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know it does. But here’s the thing: creating a referral program isn’t hard. With software companies like ReferralCandy and Referral SaaSquatch, it has never […]...
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18

Eight Subscription Models and Five Best-Practices for Your Offerings

Feb 17 10:00am MarketingProfs All In One
Customers buy on convenience--because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business--the lifeblood of well-run organizations. Read the full article at MarketingProfs...
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12

Lessons from 2017 AEC Research: Marketing & Growth Insights

Feb 16 4:10pm Professional Services Marketing Today
It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. This years’ High Growth Study was no different. And today I’d like to share with you a few of the key findings from this year’s AEC research. We started by collecting financial and operational... The post Lessons from 2017 AEC Research: Marketing & Growth Insights appeared first on Hinge Marketing.   ...
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37

Leverage Your Network to Help Drive Your Own Branded Content

Feb 16 10:00am Duct Tape Marketing
Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study, 74\% of business buyers conduct more than half of their research online before making a purchase. Original branded content allows you to: proactively engage with these prospective customers, establish […]...
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20

Five Top Content Leaders Shed Light on the Needs of Modern B2B Marketing

Feb 16 10:00am MarketingProfs All In One
Content marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite a squad. Read the full article at MarketingProfs...
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18

Do Marketers Google Prospective Employees?

Feb 16 9:00am MarketingProfs All In One
Some 44\% of marketing executives and 63\% of advertising executives say they search online for information about prospective employees at least some of the time, according to recent research from The Creative Group. Read the full article at MarketingProfs...
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15

The 5 Dos of SEO for 2017

Feb 16 6:12am Majestic SEO Blog English
From its earliest days, search engine optimization (SEO) has been one of the most dynamic areas of digital marketing. Due to Google’s dedication to consistently improving user experience (by offering relevant search results to users quickly and accurately), SEO professionals should always be on the lookout for updates and changes. There is a problem, though.… The post The 5 Do’s of SEO for 2017 appeared first on Majestic Blog.
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17

Why a Killer UX Doesnt Always Translate into Conversions

Feb 16 3:27am The Daily Egg
One person’s killer UX is another’s UX killer. Why not copy the killer user experience of a famous site in your industry? The short answer? You’re not them. The longer answer is that unless you’re copying a fully optimized site with all the same variables, targets, and exact same audience, you’re likely setting yourself up for failure. Take Target for example. Following the success of Amazon’s review software, Target purchased it and sought to implement it on their own site. Even after copying the software and interface, the engagement with their reviews suffered. In fact, in the first month after... The post Why a Killer UX Doesn’t Always Translate into Conversions appeared first on The Daily Egg.
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16

Top 10 Most Effective Ways To Promote Your Blog (Episode #157)

Feb 15 9:41pm Blog Marketing Academy
In this episode of Coffee Break Blogging, we dive into the world of blog promotion yet again... this time covering the top 10 most effective strategies for promoting your blog. The post Top 10 Most Effective Ways To Promote Your Blog (Episode #157) appeared first on Blog Marketing Academy.
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20

Is WiFi Millionaire The Last Book You Will Ever Need To Make Money?

Feb 15 9:01pm
Is WiFi Millionaire The Last Book You Will Ever Need To Make Money? Have you heard about the new book from Matt Lloyd?  The book is called WiFi Millionaire.  In the WiFi Millionaire book, you can learn how to make a full time income working part time from anywhere. And Matt is the perfect person […] The post Is WiFi Millionaire The Last Book You Will Ever Need To Make Money? appeared first on .
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19

Mental frameworks for making decisions

Feb 15 2:23pm Nathan Barry
Now that I lead a team of 25 there are a lot more decisions to be made. Fast decision making is a major advantage to being a small company and something I’d hate for us to lose as we grow. To help, I’ve started listing out several mental frameworks I use for decision making. These frameworks […]...
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21

How to Optimize the Post-Purchase Experience for Higher Conversions & More Profit

Feb 15 2:20pm The Daily Egg
Give yourself a pat on the back. It’s time to celebrate, right? After all your hard work you’ve finally got the sale or sign up you’ve been searching for. You’ve used your audience data to optimize your landing page design, finesse your language, and ensure everything on the page is as perfectly personalized as possible. So here’s to a job well done. But, and I’m gonna rain on your parade here. Your job is far from over. Sure, you’ve managed to get the sale, but that’s not the end of your job. It’s the end of the purchase journey, and... The post How to Optimize the Post-Purchase Experience for Higher Conversions & More Profit appeared first on The Daily Egg.
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22

Content Distribution: A Basic Primer

Feb 15 11:44am Outbrain
Content distribution is a term that’s often thrown around in marketing circles without specifics attached. It can mean many different things, so it’s important to have a handle on all the possibilities before adding it... The post Content Distribution: A Basic Primer appeared first on outbrain.com.
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19

Consulting Firm Research Released

Feb 15 11:28am Professional Services Marketing Today
In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry - a special edition research report from the annual High Growth Study. The post Consulting Firm Research Released appeared first on Hinge Marketing.   Related StoriesAEC Marketing Research Released2017 High Growth Research Report ReleasedWhy Your Clients are Stressed and Why You Should Care...
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41

How to Network Effectively

Feb 15 10:28am Duct Tape Marketing
How to Network Effectively written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the […]...
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22

6 Alternative Ways to Boost Your Referral Marketing Program

Feb 15 10:00am Duct Tape Marketing
6 Alternative Ways to Boost Your Referral Marketing Program written by Guest Post read more at Duct Tape Marketing Referral marketing isn’t exactly a cake walk. Many companies consider it a simple solution that they can create easily, but in reality referral marketing programs are complex. A lot of effort goes into planning and maintaining a referral program. Many companies begin their programs with a blast and see express interest from fans and influencers, […]...
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22

Six Ways to Generate More (and More Creative) Ideas

Feb 15 10:00am MarketingProfs All In One
Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. Read the full article at MarketingProfs...
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20

Unbounce Convertables, Now with Advanced Targeting: Show the Right Offer to the Right Visitor at the Right Time

Feb 15 3:00am Blog – Unbounce
Just like PPC ads and email, the better targeted your overlays the better results you’ll get, which is why we’re excited to announce our new Convertables advanced targeting and triggers. Mix and match them to create hyper-targeted overlays for your visitors and big results for you… all without tapping your developer’s shoulder, hiring a CRO or launching a new campaign.
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103

Various Payment Processes in Todays Online Marketplace

Feb 14 5:15pm idaconcpts.com - Ideas and Concepts from Damian Davila
The Internet has come a long way since its humble beginnings in the late 1990s. Nearly any kind of transaction can occur online with the proper payment type. There’s no need to mail in a payment when it can be… Continue Reading →...
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128

A Guide to Open-Ended Questions in Marketing Research

Feb 14 11:37am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There’s a lot of value in asking both open and closed questions in a survey. This article, however, will dive into the intricacies of asking and acting upon […] The post A Guide to Open-Ended Questions in Marketing Research appeared first on CXL.
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19

Amplifys On Air Time Feature: Because Timing is Everything

Feb 14 11:14am Outbrain
What’s the first thing you do when you wake up? For better or worse, one of my first impulses in the morning is to reach for my phone and scan the news. Later, after I... The post Amplify’s On Air Time Feature: Because Timing is Everything appeared first on outbrain.com.
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23

Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)

Feb 14 10:00am MarketingProfs All In One
To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the brain you should be using to your advantage. Read the full article at MarketingProfs...
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16

Nine Ways to Get New Mileage From Worn Out Content

Feb 14 8:00am Duct Tape Marketing
Nine Ways to Get New Mileage From Worn Out Content written by John Jantsch read more at Duct Tape Marketing People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible. I’m here to tell you it’s doable, and you don’t even have […]...
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22

Love Me? Message Me

Feb 13 11:49pm Superhype
Sharing Valentine’s Day love means swapping mobile messages sprinkled with emoji and stickers. And brands want a piece of that action. As part of a Valentine’s Day campaign targeting mobile users, Dunkin’ Donuts features a special emoji keyboard that makes it possible for users to add emoji to their texts. Dunkin’ Donuts has also created […]...
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22

The Branding Process for Professional Services Firms

Feb 13 2:39pm Professional Services Marketing Today
The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy Brand Identity Brand Tools Brand Launch Brand Building The brand building process can be... The post The Branding Process for Professional Services Firms appeared first on Hinge Marketing.   Related StoriesAE Marketing: Using Your Brand to Generate Growth in an Age of UncertaintyReturn on Marketing Investment: A Professional Services PrimerGovernment Services Research Released...
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40

The Psychology of Case Studies: Five Ways to Amp Up the Impact of Your Customer Stories

Feb 13 10:00am MarketingProfs All In One
Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies--and content, in general. Read the full article at MarketingProfs...
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14

Why So Many Bloggers Recommend Bluehost or Hostgator Hosting (And Why I Dont)

Feb 13 9:56am Blog Marketing Academy
Some real talk about why so many bloggers recommend Bluehost and Hostgator. Here's something you need to know, and why I do NOT recommend these companies to my readers. The post Why So Many Bloggers Recommend Bluehost or Hostgator Hosting (And Why I Don’t) appeared first on Blog Marketing Academy.
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16

13 Advanced Retargeting Tips to Take Your ROI to the Next Level

Feb 13 9:51am Outbrain
Last month we added a new feature to the Outbrain Amplify dashboard that gives marketers more control over the ability to add third-party tags to any campaign. Now you can add the tags in this... The post 13 Advanced Retargeting Tips to Take Your ROI to the Next Level appeared first on outbrain.com.
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14

How Data-Driven Insights Build Strong Brand Community

Feb 13 9:21am Convince and Convert: Social Media Consulting and Content Marketing Consulting
It's time for brands to abandon a content-first, engagement-second approach and build strong brand community using data-driven insights.
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14

How to Achieve Instant Success

Feb 13 6:00am Ray Edwards
How we define success is important, and the way most people define it is flawed at best. I propose anyone can enjoy instant success, and still be engaged in growing, achieving, and serving, but more about that later… Also coming up, how you can get MY new VIP Email Insiders Newsletter…FREE FOREVER! Click here to […]...
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14

Your Brain is Lying to You Become a Better Marketer by Overcoming Confirmation Bias

Feb 13 3:00am Blog – Unbounce
Cognitive research has shown that humans are likely to favor information that confirms their personal worldview. Has this bias crept its way into your marketing? Learn what measures you can take to ensure you’re not basing marketing efforts off of your own personal biases and assumptions.
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13

WiFi Millionaire: How To Work From Home In Your Spare Time

Feb 12 12:36pm
The post WiFi Millionaire: How To Work From Home In Your Spare Time appeared first on .
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32

#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

Feb 11 10:00am MarketingProfs All In One
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read the full article at MarketingProfs...
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11

Weekend Favs February 11

Feb 11 9:00am Duct Tape Marketing
Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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12

Video Discussion with Adam & UF Professor Lisa Buyer on Analytics

Feb 10 2:56pm The Future Buzz
I know readers here are a really busy group, but after 9 years of blogging consistently, then not publishing for several months some of you may have wondered what happened. Rest assured I'm fine and have no plans to stop sharing my ideas here.The post Video Discussion with Adam & UF Professor Lisa Buyer on Analytics appeared first on .
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130

Infographic: The Cost of Customer Satisfaction & What it Means for Your Business

Feb 10 1:06pm The Daily Egg
Lost customers. Lost revenue. EEK! Increased competition. Oh no! It has been said that it costs six times more to recover a lost customer than it cost to acquire them in the first place. With that said, take a look at the infographic below to learn how you can get better at keeping your customers around. This infographic was originally published on Kissmetrics. The post Infographic: The Cost of Customer Satisfaction & What it Means for Your Business appeared first on The Daily Egg.
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16

How Google Is Bringing Virtual Reality to Everyone on Every Device

Feb 10 11:55am Superhype
Google just moved one step closer to its vision of taking virtual reality a mainstream. On February 9, Google announced that its Chrome browser supports VR experiences. As noted on a blog post, “With the latest version of Chrome, we’re bringing VR to the web—making it as easy to step inside Air Force One as […]...
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13

Do You Have a Plan to Scale Content Creation?

Feb 10 10:00am Duct Tape Marketing
Do You Have a Plan to Scale Content Creation? written by Guest Post read more at Duct Tape Marketing Content marketing seems simple enough…at first. You write content, then you publish it. I can’t help but be reminded of this scene from Mrs. Doubtfire: Daniel: What do I do? Tony: Well you take all these cans, you box ’em, you ship ’em. Then you box those cans over there, ship them, then more will […]...
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