6 Reasons Why You Should Be Accepting Bitcoin In Your Online Business (Episode #159)

Mar 7 8:53am Blog Marketing Academy
Bitcoin is a digital crypto-currency that is most definitely growing in use and value. In this episode, we discuss the currency and why I believe business owners should get out ahead of the curve and begin accepting Bitcoin payments in their business. The post 6 Reasons Why You Should Be Accepting Bitcoin In Your Online Business (Episode #159) appeared first on Blog Marketing Academy.
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Why You Must Create a Total Online Presence Right Now

Mar 7 8:43am Duct Tape Marketing
Why You Must Create a Total Online Presence Right Now written by John Jantsch read more at Duct Tape Marketing Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what I’ve long been referring to as a total online presence. Below are the remaining pieces you need […]...
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Increase Conversions by Improving the Clarity of Your Value Proposition

Mar 7 3:00am Blog – Unbounce
In a world where everything is vying for your attention, the Conversion Centered Design principle of Clarity will help you write copy that quickly and effectively communicates the campaign value proposition.
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Beyond Last Click: Choosing the Right Marketing Attribution Model for Your Content

Mar 7 1:03am Outbrain
Attribution. Debatably the most important type of reporting for marketers to get right, and still one of the most difficult decisions to agree on. Choosing the suitable attribution model for your business can dramatically change... The post Beyond Last Click: Choosing the Right Marketing Attribution Model for Your Content appeared first on outbrain.com.
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5 Variables to A/B Test with Outbrains Campaign Duplication Feature

Mar 6 4:05pm Outbrain
We know that our customers want more control over their Discovery campaigns. That’s why we’re so excited to add this new feature launch to our growing list of 2017 features that put the power in... The post 5 Variables to A/B Test with Outbrain’s Campaign Duplication Feature appeared first on outbrain.com.
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Getting Towards a Mature Data Infrastructure

Mar 6 12:45pm Marketing Darwinism
Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. As some put it, Data is the new “oil,” the commodity of most value in the modern age. Many business leaders understand this intuitively. As business-users in [...]...
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Eight Key Elements Your Annual Marketing Plan Must Have to Succeed in 2017

Mar 6 10:00am MarketingProfs All In One
The annual marketing plan you created last quarter already feels out of date. How on earth are you supposed to plan for an entire year when marketing technology and platforms are changing at the speed of light? Read the full article at MarketingProfs...
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Emails Sent by Marketers on Mondays Have More Mistakes

Mar 6 9:00am MarketingProfs All In One
Emails sent by marketers on Mondays have more errors in their subject lines, on average, compared with emails sent on other days of the week, according to research from Boomerang. Read the full article at MarketingProfs...
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The 4 Donts of SEO for 2017

Mar 6 6:51am Majestic SEO Blog English
In this follow up to my first article, “The 5 Do’s of SEO for 2017”, I list four don’ts of SEO for 2017 so you can polish your site in expectation of pending changes. Eliminate all the don’ts before Google’s updates roll out and tank your ranking. So, let’s dive in! SEO Don’ts for 2017… The post The 4 Don’ts of SEO for 2017 appeared first on Majestic Blog.
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The 5 Readers You Either Benefit Or Betray

Mar 6 6:00am Ray Edwards
When you write, whether it’s copy, essays, or words of any nature, you’re making a much bigger impact than you think. Almost without fail more people will read what you write than you believe. In a very real sense you’re setting waves into motion. Click here to download or listen to this episode now. Spiritual […]...
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The Seven Factors of Company Value

Mar 6 4:07am Professional Services Marketing Today
Even in a weak economy, some companies find ways to thrive. These firms become top acquisition prospects and can receive extraordinary valuations. What makes these companies so special that they command many times the price of an average firm? What do they do differently? A company’s depth of expertise, its employees and its ability to... The post The Seven Factors of Company Value appeared first on Hinge Marketing.   Related StoriesElements of a Successful Brand 1: Brand PositioningWhy Your Clients are Stressed and Why You Should CareHow Your Technology Firm Can Better Connect With Buyers...
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How Not to Minimize Cancellations [Rant]

Mar 5 4:44pm CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
If you run a subscription business, cancellations are part of the package. You need to focus on retention to win, but cancellations / churn happen no matter what. You should minimize cancellations by improving your service and/or getting the right kind of people in the door. Not by making it harder to cancel. The worst option: have […] The post How Not to Minimize Cancellations [Rant] appeared first on CXL.
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The Four Elements of the On-Demand Economy

Mar 5 11:59am Superhype
Big brands continue to transition to the $57.6 billion on-demand economy, which is characterized by the complete removal of friction from consumer purchases: Jaguar and Shell recently rolled out a partnership to make it possible for people to prepay for gas from their in-car infotainment touchscreens. By using Apple Pay or Paypal configured in a Shell […]...
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How to Use Email Automation to Boost eCommerce Conversions

Mar 4 12:19pm The Daily Egg
It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages. If you’re really savvy, you might even be sending post-purchase emails to leverage the traffic you already converted in the hopes that those shoppers will come back to buy more. But here’s the thing: When you focus your email marketing efforts solely on the end of your sales funnel, you’re actually neglecting the majority of your site traffic. That’s traffic... The post How to Use Email Automation to Boost eCommerce Conversions appeared first on The Daily Egg.
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#SocialSkim: YouTubeTV Challenges Cable, a Guide to LinkedIn Marketing: 12 Stories This Week

Mar 4 10:00am MarketingProfs All In One
This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more... Read the full article at MarketingProfs...
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Weekend Favs March 4

Mar 4 9:00am Duct Tape Marketing
Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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How to Measure the ROI of Your Content Marketing Efforts a Step-by-Step Guide

Mar 3 10:00am Duct Tape Marketing
How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide written by Guest Post read more at Duct Tape Marketing With as many as 76\% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57\% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges. To overcome this, it […]...
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Demographics of the Top 7 Social Networks [Infographic]

Mar 3 10:00am MarketingProfs All In One
How well do you know your social media audiences? See who spends time on seven of the most popular social networks. Read the full article at MarketingProfs...
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Glossary: Bandit Testing

Mar 2 1:48pm The Daily Egg
A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. Also known as “multi-armed bandit testing”, the name is derived from the behavior of casino slot machine players who often play several machines at once in order to optimize their payout. Rather than stay with a single machine, the gambler will often play some percentage of the time on several other nearby machines. In this way, the new “hot” machine can be identified without leaving the original machine behind. When used in website testing, bandit testing represents a... The post Glossary: Bandit Testing appeared first on The Daily Egg.
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10 Grammar and Proofreading Tools for Content Marketers

Mar 2 10:00am Duct Tape Marketing
10 Grammar and Proofreading Tools for Content Marketers written by Guest Post read more at Duct Tape Marketing In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their attention. But, second to that, it’s crucial that the grammar, spelling, and punctuation of […]...
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Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value

Mar 2 10:00am MarketingProfs All In One
The challenge? Measuring Marketing's performance and value to the business. The traditional approach to metrics simply perpetuates the myth that marketing activity equals value. Here's how to measure Marketing's true value instead. Read the full article at MarketingProfs...
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The Most Popular Social Network With Micro-Influencers

Mar 2 9:00am MarketingProfs All In One
Online micro-influencers say Instagram is the best social network for reaching audiences and promoting branded content, according to recent research from Bloglovin'. Read the full article at MarketingProfs...
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How Your Technology Firm Can Better Connect With Buyers

Mar 2 1:58am Professional Services Marketing Today
Our research found a significant disconnect between buyers and sellers of technology services. Bridge the gap with these 3 insights into how buyers choose a firm. The post How Your Technology Firm Can Better Connect With Buyers appeared first on Hinge Marketing.   Related StoriesTechnology Services Research ReleasedHow to Identify Buyer Personas for Professional Services Marketing10 Best Professional Services Proposal Tips...
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Infographic: How to Avoid a Google SEO Penalty

Mar 1 12:08pm The Daily Egg
“Google Penalty.” Those two words are all it takes to make all SEOs (search engine optimizers) and internet marketers cringe. But honestly, you shouldn’t really fear these words. There is an easy recipe to follow so that you’ll never have to worry about it: Make Sure Your On-Page SEO is Tip-Top – Many websites suffer from poor on-page SEO issues. Have an SEO professional audit your website and implement their recommendations. This means get your title tags in order, use meta descriptions, and stay away from keyword cannibalization. Create Useful Content – I purposely stayed away from using the word... The post Infographic: How to Avoid a Google SEO Penalty appeared first on The Daily Egg.
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How to Do Local Digital Marketing Right: Four Adjustments Global and National Brands Need to Make

Mar 1 10:00am MarketingProfs All In One
The mobile and digital revolutions have changed the way national and global brands can reach consumers where they are, and when and how they want to be reached. Here's how to do local right. Read the full article at MarketingProfs...
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How Data-Driven Marketers Are Using Psychographics

Mar 1 9:31am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Are you sold on the idea that it’s beneficial to understand your customer? Hope so. If not, it’s guess work. When you know who your customer is, where they are, what they love and what they hate, you can market to them much more effectively. There are a variety of ways of learning about your […] The post How Data-Driven Marketers Are Using Psychographics appeared first on CXL.
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The Relationship Between Branding and Emotion

Mar 1 8:03am Duct Tape Marketing
The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]...
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PR Distribution Tips: 4 Ways to Make Good Press Go Further

Feb 28 10:09am Outbrain
Oh happy day, it finally happened —  your brand landed some very exciting earned media. Whether it’s a good review, a news piece, a press release pickup, or organic brand interaction gone viral, you knew... The post PR Distribution Tips: 4 Ways to Make Good Press Go Further appeared first on outbrain.com.
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How Top Apps Are Leveraging Referral Marketing to Boost Downloads

Feb 28 10:00am Duct Tape Marketing
How Top Apps Are Leveraging Referral Marketing to Boost Downloads written by Guest Post read more at Duct Tape Marketing Customer trust is a commodity that’s remarkably in short supply. Lack of trust is one of the reasons why businesses fail to persuade customers to buy a product or service though they may have handsome rewards or gift coupons on offer. On the contrary, a good word about your brand or product from a trusted […]...
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How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

Feb 28 10:00am MarketingProfs All In One
Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing. Read the full article at MarketingProfs...
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How to Use Smoke Tests to Validate Your Product or Feature Ideas

Feb 28 9:38am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Think you’re sitting on the next big idea for a product or a product feature? Before you spend dozens of hours and tens of thousands of dollars on the idea, you need to validate it. In other words, you need to make sure your audience is just as excited about the idea as you are. […] The post How to Use Smoke Tests to Validate Your Product or Feature Ideas appeared first on CXL.
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The Exact 3 Closing Words That Maximize Email Results

Feb 28 8:04am Neuromarketing
If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests that [...]...
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How to Make Story Your Core Message

Feb 28 7:47am Duct Tape Marketing
How to Make Story Your Core Message written by John Jantsch read more at Duct Tape Marketing I’ve been writing about the use of story in marketing for years, and here’s what I know. A great story has many significant elements, and to have the greatest impact, each of these elements must be built in a certain order. The good news is that there’s a framework that any business can adopt to create an […]...
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Ask Yourself These 5 Questions Before Launching That Overlay

Feb 28 3:00am Blog – Unbounce
“With great power comes great responsibility.” While Uncle Ben wasn’t explicitly referring to overlays when he said these iconic words to Peter Parker, the same could be said about these handy little conversion tools. So as a responsible marketer, ask yourself these five questions before you launch that overlay.
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10 Steps I Would Follow To Start Over And Build My Business From Scratch in 90 Days (Updated)

Feb 27 11:11am Blog Marketing Academy
If I had to start over from scratch, what would I do to build my online business? What if I only had 3 hours per day, and the weekend, to get it done? What follows are the 10 steps I would follow to build my business from scratch - and get it done within 3 months. The post 10 Steps I Would Follow To Start Over And Build My Business From Scratch in 90 Days (Updated) appeared first on Blog Marketing Academy.
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Right on the Money: Branded Content for Financial Services

Feb 27 10:05am Outbrain
“Home insurance is so sexy”. Said no one. Ever. Financial services is not a vertical immediately associated with highly innovative, content driven, online advertising. Auto and FMCG brands have a much richer history of storytelling,... The post Right on the Money: Branded Content for Financial Services appeared first on outbrain.com.
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How to Use Content Upgrades and Capture More Leads

Feb 27 10:00am Duct Tape Marketing
How to Use Content Upgrades and Capture More Leads written by Guest Post read more at Duct Tape Marketing Without a content upgrade, every time someone reads your post, something terrible happens… Nothing. It doesn’t matter how much traffic you get. It doesn’t matter how many shares or comments. Unless that traffic is converting, it’s worthless. Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your traffic) […]...
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Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

Feb 27 10:00am MarketingProfs All In One
Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges. Read the full article at MarketingProfs...
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The Impact of Gmail Tabs on Email Behavior

Feb 27 9:00am MarketingProfs All In One
Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from Return Path. Read the full article at MarketingProfs...
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Seven Weird Ways to Use Copy

Feb 27 6:00am Ray Edwards
To Make Your Life Happy, Healthy, and Free. You know copywriting is used to sell stuff… but today we’re about to show you how it’s not just for sales pages any more. As a matter of fact, when consciously employed, copywriting becomes the “quantifiable multiplier” for every part of your business and your life. Click here to download or listen to this episode […]...
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Finding inspiration for a non-profit campaign with Majestic

Feb 27 4:55am Majestic SEO Blog English
Occasionally, I get emails from people asking me about nonprofit and government sites and whether there are any particular ways to use Majestic for promoting such sites. I do have some experience working in the nonprofit sector – I worked full-time for a nonprofit for 12 years in my early career and have since done… The post Finding inspiration for a non-profit campaign with Majestic appeared first on Majestic Blog.
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Cost and Benefits of Market Research

Feb 27 3:57am Professional Services Marketing Today
Learn about market research costs and benefits, and how it can help your professional services firm become more profitable and grow faster. The post Cost and Benefits of Market Research appeared first on Hinge Marketing.   Related StoriesThe New Era of Phone Marketing in Professional ServicesTechnology Services Research ReleasedElements of a Successful Brand 1: Brand Positioning...
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The Well-designed App: Countable

Feb 26 5:34pm Digital Influence Mapping Project
Well-designed apps that actually meet an unmet need tend to stand out from the crowd. Countable rises above so many apps out there. If you are a citizen of the United States, I highly recommend downloading it. I have become...
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#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

Feb 25 10:00am MarketingProfs All In One
This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... Read the full article at MarketingProfs...
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Weekend Favs February 25

Feb 25 9:00am Duct Tape Marketing
Weekend Favs February 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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The Five Sales Letters Every Marketer Should Know, Hands Down

Feb 24 12:04pm The Daily Egg
If you want your visitors to buy, instead of bouncing off your site like a basketball… Ask yourself: What’s missing from my funnel? What’s missing might be a deep understanding of how copywriting should be used to convert readers. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. We have weeks, websites, and embedded video to make a sale. They had only moments and one printed page. For this article, I’ve sifted through the reams of great copywriting and distilled things down to just... The post The Five Sales Letters Every Marketer Should Know, Hands Down appeared first on The Daily Egg.
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3 Insights for Creating Viral Content

Feb 24 10:00am Duct Tape Marketing
3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs of […]...
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Medical Marketing in a Digital World: Content, Social Media, and Mobile

Feb 24 10:00am MarketingProfs All In One
For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world? Read the full article at MarketingProfs...
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Dr. Apple Will See You Now

Feb 24 7:55am Superhype
Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won’t find Apple’s future in an Apple store. You’ll need to visit a hospital like Johns Hopkins Medicine. At Johns Hopkins, physicians provide epilepsy patients with Apple Watches to track their seizures, possible triggers, […]...
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The New Era of Phone Marketing in Professional Services

Feb 23 4:09pm Professional Services Marketing Today
Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. Over 1,100 firms with combined revenues of over $200 billion participated in Hinge’s second annual study of marketing and growth for professional services firms. Participants were asked about a variety of topics including financial performance, strategy and marketing. During our... The post The New Era of Phone Marketing in Professional Services appeared first on Hinge Marketing.   Related StoriesReturn on Marketing Investment: A Professional Services PrimerTop 10 Marketing Techniques for Professional ServicesTechnology Services Research Released...
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How to Optimize User Experience & Conversion Paths in Google Analytics

Feb 23 2:57pm The Daily Egg
If you’ve been keeping up with any thought leaders over the last few months, you know that we are all talking about user experience. The more you can customize, personalize, optimize, target, adapt, and segment your individual user experiences, the more success you’ll see you in 2017. That’s a nice thought, but not a very easily implemented practice. The truth is that tracking user experience is no easy feat. Especially in Google Analytics. Vague attribution models and skewed conversion paths make reporting on your user experience frustrating, to say the least. So, to make things easier, start combing through your... The post How to Optimize User Experience & Conversion Paths in Google Analytics appeared first on The Daily Egg.
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Use Design to Elevate Your Content Marketing

Feb 23 10:00am Duct Tape Marketing
Use Design to Elevate Your Content Marketing written by Guest Post read more at Duct Tape Marketing You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your content marketing, right? Not quite. Content marketing is getting increasingly competitive and noisy. In a 2015 survey by the Content Marketing Institute, 77\% of marketers reported […]...
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How to Measure LinkedIn Organic Activity

Feb 23 10:00am MarketingProfs All In One
Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable. Read the full article at MarketingProfs...
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7 Reasons NOT To Use A Facebook Group For Your Membership Site (Episode 158)

Feb 23 9:22am Blog Marketing Academy
In this episode of Coffee Break Blogging, I share with you 7 specific reasons why I decided, after a couple years of having my member community on Facebook, I switched to a privately hosted forum for our Lab Community. The post 7 Reasons NOT To Use A Facebook Group For Your Membership Site (Episode 158) appeared first on Blog Marketing Academy.
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How Hotjar Gained 60+ New Trial Signups a Month with a Single Overlay

Feb 23 3:00am Blog – Unbounce
Traditionally, it can be tricky to attribute content to cold hard cash. Here's how Hotjar used an overlay to turn content into customers.
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7 PR Examples Worth Amplifying

Feb 22 4:26pm Outbrain
A comprehensive understanding of the history of the press release is a good place to start when thinking about your public relations strategy, but if you want to boil it down to the basics of... The post 7 PR Examples Worth Amplifying appeared first on outbrain.com.
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Glossary: Influencer Marketing

Feb 22 1:26pm The Daily Egg
Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences. Influencer marketing leverages the influence or reach of leaders in a particular industry, field, or even sub-culture. For example, a renowned surgeon is an influencer in the field of medical science and an athlete is an influencer in the sports/fitness industry. Companies encourage relevant influencers to recommend their products or services to their followers. Examples of Influencers Marketing An example of influencer marketing is the promotion of J.K. Rowling’s Harry Potter books. Millions of people have read them... The post Glossary: Influencer Marketing appeared first on The Daily Egg.
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The Best Work From Home Business + Free List Of 28 Resources

Feb 22 11:53am
The Best Work From Home Business + Free List Of 28 Resources When it comes to working from home, everyone ultimately desires the idea of making their own rules.  You know.  Wake up when you want, spend your time how you want, and do all the things you want to do without any cares or […] The post The Best Work From Home Business + Free List Of 28 Resources appeared first on .
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How to Drive Product Growth with Behavioral Personas

Feb 22 11:48am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Retention is the key to building a great business. When your core product experience brings your users back time and time again, you gain some incredible advantages. You spend less on acquisition, learn from your users faster, and start building a community through word of mouth and referrals. If you can’t retain your users, you’re […] The post How to Drive Product Growth with Behavioral Personas appeared first on CXL.
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Why You Should Put Profit First

Feb 22 10:07am Duct Tape Marketing
Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]...
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