How to Develop a Winning Go-to-Market Strategy for Your Firm

Apr 12 3:49am Professional Services Marketing Today
In past posts, we’ve shared our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. In this post, we’re going to turn our attention to your firm’s go-to-market strategy. Go-To-Market Strategy Defined Some people confuse a go-to-market (GTM) strategy with a business plan. While they are related, they are different. A business... The post How to Develop a Winning Go-to-Market Strategy for Your Firm appeared first on Hinge Marketing.   Related StoriesTop 10 Tips For Writing A Case StoryThe Seven Factors of Company ValueTake Part in Our Employer Brand Study Survey!...
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12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions

Apr 11 11:27am The Daily Egg
Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page. Which may make one think: Isn’t video content expected by now? Shouldn’t we produce a video every chance we get? However, the real question is: Will videos be a conversion ignitor or a conversion killer? Let’s find out! First, Some Tempting Stats… There are plenty of case studies and reports claiming that using a video on a landing page is a great idea for... The post 12 Eye-Opening Video Marketing Stats to Help Boost Your Landing Page Conversions appeared first on The Daily Egg.
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New Flow Metrics History Tool

Apr 11 10:22am Majestic SEO Blog English
New Flow Metrics History Tool We are delighted to launch a new tool today. The The post New Flow Metrics History Tool appeared first on Majestic Blog.
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Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your Marketing

Apr 11 10:00am MarketingProfs All In One
For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies that want to localize marketing for the US. Read the full article at MarketingProfs...
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How to Harness the Power of Influencers Beyond Traditional PR

Apr 11 9:14am Outbrain
From the early days of user-generated content through today’s blogs and social media networks, the power of influence is no longer just the privilege of traditional media outlets, journalists and celebrities. Publishers are springing up... The post How to Harness the Power of Influencers Beyond Traditional PR appeared first on outbrain.com.
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The Most Popular B2B Data Providers With Marketers

Apr 11 9:00am MarketingProfs All In One
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise. Read the full article at MarketingProfs...
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How Systems Make Your Business More Human

Apr 11 8:01am Duct Tape Marketing
How Systems Make Your Business More Human written by John Jantsch read more at Duct Tape Marketing I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you do […]...
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Why Today Is The Day You Should Stop Blogging

Apr 10 11:37am Blog Marketing Academy
If you want to actually make money and have a real business and use the Internet to make real sales, then stop blogging. Let me explain EXACTLY what I mean... The post Why Today Is The Day You Should Stop Blogging appeared first on Blog Marketing Academy.
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How to Start a Successful Blog

Apr 10 10:24am Outbrain
In today’s digital climate—with ad-blockers on the rise and on-demand media consumption at an all-time high, the importance of content marketing cannot be understated. Content marketing, which provides valuable content to users in order to... The post How to Start a Successful Blog appeared first on outbrain.com.
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Five Effective Neuromarketing Principles That Boost Marketing Efforts

Apr 10 10:00am MarketingProfs All In One
Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts. Read the full article at MarketingProfs...
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Why Consumers Complain About Brands

Apr 10 9:00am MarketingProfs All In One
Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra. Read the full article at MarketingProfs...
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How Do I Get A Bigger Audience?

Apr 10 6:00am Ray Edwards
You have a message, a product, or a service and you want to spread the message far and wide. But despite your best efforts, you don’t seem to be getting any traction. In this episode we’ll show you how to be like your heroes and make money while making an impact. Click here to download […]...
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Protect and Improve Your Business Credit Score

Apr 8 3:41pm idaconcpts.com - Ideas and Concepts from Damian Davila
When you own a business, there will inevitably come a time when you need to access credit. Whether it’s because you need to invest in new equipment or you want to expand, being able to borrow money can mean the… Continue Reading →...
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#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week

Apr 8 10:00am MarketingProfs All In One
Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more! Read the full article at MarketingProfs...
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Weekend Favs April 8

Apr 8 9:00am Duct Tape Marketing
Weekend Favs April 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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How NOT To Deal With Refund Requests (Hint: Dont Be Like eFax)

Apr 7 4:46pm Blog Marketing Academy
OK, I admit it upfront… This post is a little bit of a rant against eFax.com. However, I thought I could use it as a... The post How NOT To Deal With Refund Requests (Hint: Don’t Be Like eFax) appeared first on Blog Marketing Academy.
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Why Small Businesses Have the Social Media Marketing Advantage

Apr 7 10:00am Duct Tape Marketing
Why Small Businesses Have the Social Media Marketing Advantage written by Guest Post read more at Duct Tape Marketing As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an […]...
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Five Steps to Successful Audience Targeting in Online Ad Campaigns

Apr 7 10:00am MarketingProfs All In One
These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals. Read the full article at MarketingProfs...
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The Ins and Outs of Awesome Infographics [Infographic]

Apr 7 10:00am MarketingProfs All In One
Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd. Read the full article at MarketingProfs...
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How Much Time Do US Adults Spend on Mobile Each Day?

Apr 7 9:00am MarketingProfs All In One
Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore. Read the full article at MarketingProfs...
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A Website Design Process that Works: How to Get the Professional Services Website You Want

Apr 6 4:02pm Professional Services Marketing Today
A professional services firm’s website is one of its most valuable and visible marketing assets. It is arguably the most important expression of a firm’s brand. If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. But how... The post A Website Design Process that Works: How to Get the Professional Services Website You Want appeared first on Hinge Marketing.   Related Stories5 Website Best Practices that Produce More Leads and Faster GrowthHow to Develop Thought Leadership Insights 3: Take a Contrarian Perspective [VIDEO]How to Develop Thought Leadership Insights 2: Do Original Research [VIDEO]...
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Trust is Everything: Highlights from Our Unconscious Content Bias Report

Apr 6 10:26am Outbrain
Whether it’s relationships or friendships, all bonds are built on trust. Relationship experts from around the world will tell you that without trust you have nothing. This is the same for brands and their potential customers. And... The post Trust is Everything: Highlights from Our Unconscious Content Bias Report appeared first on outbrain.com.
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Best Content Ideas for Small Business Owners

Apr 6 10:00am Duct Tape Marketing
Best Content Ideas for Small Business Owners written by Guest Post read more at Duct Tape Marketing As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online. Never […]...
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Good Money After Bad? Your Channel Partners and Your Co-Op Dollars

Apr 6 10:00am MarketingProfs All In One
The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners. Read the full article at MarketingProfs...
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Eye-Tracking Study: How Consumers View Google Search Results for Hotels

Apr 6 9:00am MarketingProfs All In One
The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper. Read the full article at MarketingProfs...
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Top 7 Ways to Build Brand Loyalty

Apr 6 2:24am The Daily Egg
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60\% to 80\% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer and fewer clients remain loyal to one specific brand. Loyal customers are profitable customers: repeat customers are cheaper to market to, spend more, and make more frequent purchases. Yet, only 27\% of initial sales go on to become repeat customers. Companies need to invest in building loyalty among their customers.... The post Top 7 Ways to Build Brand Loyalty appeared first on The Daily Egg.
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Traditional vs. Programmatic Media Buying [Infographic]

Apr 6 1:00am MarketingProfs All In One
Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying. Read the full article at MarketingProfs...
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Personality Prediction and the Future of Web Marketing

Apr 5 12:39pm Neuromarketing
The Web Psychologist explains how you can use individual personality traits to market more effectively.
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Transcript of How to Produce Content with a Limited Budget

Apr 5 12:16pm Duct Tape Marketing
Transcript of How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing Transcript provided by Verbatim Transcription Services Back to Podcast Transcript John: We all need content but what does it take to produce content when you have no budget and no resources and no time. We’re going to talk to Chris Moody about producing content with little budget. This episode of the Duct Tape Marketing Podcast […]...
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How to Produce Content with a Limited Budget

Apr 5 10:56am Duct Tape Marketing
How to Produce Content with a Limited Budget written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Moody Yes indeed, it’s another show and post on content. Most businesses have a limited amount of budget and time for content production, so it’s crucial that you get very good at producing and repurposing everything you produce. My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris […]...
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The Highest-Spending E-Commerce Customers Are Seeing Stars--Star Ratings, That Is

Apr 5 10:00am MarketingProfs All In One
Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. Read the full article at MarketingProfs...
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A B2B SEO Strategy to Attract the Right Prospects

Apr 5 3:55am Professional Services Marketing Today
Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. Why wouldn’t it be? Google is constantly changing the way it indexes and ranks pages in search results.It seems so very covert how Google remains secretive about what works and what doesn’t work to improve those... The post A B2B SEO Strategy to Attract the Right Prospects appeared first on Hinge Marketing.     CommentsThank you…good luck in your LinkedIn Groups. by Kevin BloomIndeed some great tips for everyone who wants to improve their ... by KikaRelated StoriesTop 10 Tips For Writing A Case StoryHow to Develop Thought Leadership Insights 3: Take a Contrarian Perspective [VIDEO]5 Website Best Practices that Produce More Leads and Faster Growth...
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What Email Marketing Reporting Metrics Should I Track to Optimize?

Apr 4 8:59pm The Daily Egg
This is a personal question, so forgive me for being forward, but it’s important to ask before we begin. Have you ever ignored facts because it posed a threat to your beliefs? It’s okay if you answered yes. I mean, I’m guilty of being in the same boat too. But being biased to your email marketing metrics can be detrimental to your entire campaign. Your metrics provide valuable insight into how well your marketing efforts are going. Understanding which metrics matter and what they can tell you allows you to come up with an effective marketing strategy for your business.... The post What Email Marketing Reporting Metrics Should I Track to Optimize? appeared first on The Daily Egg.
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How to Find Killer Content Ideas

Apr 4 4:09pm Duct Tape Marketing
How to Find Killer Content Ideas written by John Jantsch read more at Duct Tape Marketing Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come up with potent, relevant content ideas for marketing. If you’re in a rut, or simply need new topics to align with your strategy, follow the tips below to help guide you to new […]...
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Knowledge Transfer Partnership project with Aston University

Apr 4 11:16am Majestic SEO Blog English
Congratulations to Vasiliki, one of our Big Data Analysts who won First Prize within the The post Knowledge Transfer Partnership project with Aston University appeared first on Majestic Blog.
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How to Choose Digital Marketing Channels for Long Term Growth

Apr 4 10:46am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
How you decide to invest in marketing channels can make or break your business. That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful. It doesn’t help that […] The post How to Choose Digital Marketing Channels for Long Term Growth appeared first on CXL.
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How to Identify the Right Influencers to Market for Your Brand

Apr 4 10:00am MarketingProfs All In One
Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways. Read the full article at MarketingProfs...
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How to Develop Thought Leadership Insights 3: Take a Contrarian Perspective [VIDEO]

Apr 3 2:46pm Professional Services Marketing Today
This is the third in a five-part video series about how to develop thought leadership insights. With this video, consider how taking a contrarian point of view can help you develop your thought leadership. The post How to Develop Thought Leadership Insights 3: Take a Contrarian Perspective [VIDEO] appeared first on Hinge Marketing.   Related Stories5 Website Best Practices that Produce More Leads and Faster GrowthHow to Develop Thought Leadership Insights 2: Do Original Research [VIDEO]Top 10 Tips For Writing A Case Story...
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Quiz: Can You Predict the Future of Branded Content?

Apr 3 2:41pm Outbrain
Are you a content marketing trend spotter? How well do you understand the tech that is shaping the future of content marketing? Experts predict that the Virtual Reality (VR) market will worth $40 billion in... The post Quiz: Can You Predict the Future of Branded Content? appeared first on outbrain.com.
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Glossary: Multivariate Testing

Apr 3 12:04pm The Daily Egg
A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors at once.  Using an organized matrix which includes each potential combination of factors, the effects of each factor on the result can be determined. Also known as Design of Experiments (DOE), the first multivariate testing was performed in 1754 by Scottish physician James Lind as a means of identifying (or... The post Glossary: Multivariate Testing appeared first on The Daily Egg.
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Eight Simple SEO Mistakes Killing Your Content Marketing

Apr 3 10:00am MarketingProfs All In One
Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read the full article at MarketingProfs...
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The Changing Content Preferences of B2B Buyers

Apr 3 9:00am MarketingProfs All In One
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip. Read the full article at MarketingProfs...
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Link Building: Using Majestic to Discover Journalists

Apr 3 7:17am Majestic SEO Blog English
Finding journalists to act as a third party between your company and your market is The post Link Building: Using Majestic to Discover Journalists appeared first on Majestic Blog.
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Why You Need A Mentor

Apr 3 6:00am Ray Edwards
(And How To Find One). Early in my copywriting business I was doing client work for 80-100 hours per week, I was killing myself. Two mentors intervened and got me out of that madness. Almost every business success story I can name has a mentor – or several. Today we’ll talk about why you need a mentor and how to […]...
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#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week

Apr 1 10:00am MarketingProfs All In One
Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read the full article at MarketingProfs...
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Weekend Favs April 1

Apr 1 9:00am Duct Tape Marketing
Weekend Favs April 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source […]...
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Social Media News and Milestones: 2016-2017 [Infographic]

Mar 31 10:00am MarketingProfs All In One
Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017. Read the full article at MarketingProfs...
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Introducing Crazy Egg Recordings Know What Visitors Really Do On Your Site

Mar 30 4:26pm The Daily Egg
The one piece of information about your website that matters most is: how do your users interact with it? It’s easy to find out what they think about it: you can just ask them. But it’s very hard to find out how real users go about navigating your website. The thing is, that piece of knowledge is absolutely crucial. It’s the acid test for every design decision, because it’s what determines whether a visitor converts or bounces. So, we made Crazy Egg Recordings. Soon, Recordings will let you see multiple sessions of different visitors clicking, scrolling, and navigating throughout your... The post Introducing Crazy Egg Recordings – Know What Visitors Really Do On Your Site appeared first on The Daily Egg.
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The Unbounce Conversion Benchmark Report Average Conversion Rates by Industry and Expert Recommendations

Mar 30 12:00pm Blog – Unbounce
We analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages across 10 industries. Now we want to share average industry conversion rates and expert recommendations with you in the inaugural Unbounce Conversion Benchmark Report.
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5 Website Best Practices that Produce More Leads and Faster Growth

Mar 30 11:55am Professional Services Marketing Today
What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is... The post 5 Website Best Practices that Produce More Leads and Faster Growth appeared first on Hinge Marketing.   Related StoriesWhy is WordPress so Popular?How to Develop Thought Leadership Insights 2: Do Original Research [VIDEO]Top 10 Tips For Writing A Case Story...
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7 Tips that Will Make You a Successful Content Marketer in 2017

Mar 30 10:00am Duct Tape Marketing
7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. If you expect that keywords included in titles of publications, alt tags, and descriptions will bring your website to the top of Google, you’re behind the times! Wake up – this SEO doesn’t work although some techniques still […]...
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Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer Experience

Mar 30 10:00am MarketingProfs All In One
Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love. Read the full article at MarketingProfs...
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The Science of Making Work Fun

Mar 30 8:31am Neuromarketing
Want your people to enjoy coming to work? Dr. Paul Zak shows you how to get there with neurochemistry.
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How to Develop Thought Leadership Insights 2: Do Original Research [VIDEO]

Mar 29 5:05pm Professional Services Marketing Today
This video is the second in a five-part series about how to develop thought leadership insights. This video dives into how conducting original research can strengthen your thought leadership insights. The post How to Develop Thought Leadership Insights 2: Do Original Research [VIDEO] appeared first on Hinge Marketing.   Related StoriesTop 10 Tips For Writing A Case StoryHow to Develop Thought Leadership Insights: 1 Narrow Your FocusHow to Create a Partnership Marketing Plan that Drives Growth...
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How to Setup Google AMP Webpages with Google Analytics Tracking

Mar 29 2:38pm The Daily Egg
If you have been following Google’s changes recently, you may have noticed that they became obsessed with mobile web. And there are a couple of strong reasons to support that. According to Search Engine Land, Google has officially confirmed that mobile search surpassed desktop back in 2015. Moreover, in October 2016, Google announced mobile-first indexing which focuses on prioritizing the mobile version of a website’s content over the desktop version when assigning search rankings. This obsession led to the introduction of Accelerated Mobile Pages (also known as AMP) which are primarily designed to provide the mobile user with an immersive,... The post How to Setup Google AMP Webpages with Google Analytics Tracking appeared first on The Daily Egg.
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Amazon and Walmart Fight for the On-Demand Grocery Shopper

Mar 29 12:06pm Superhype
On March 28, Amazon fired a shot in its war with Walmart to define the future of the $600 billion grocery industry. The world’s biggest online retailer announced the beta launch of AmazonFresh Pickup, an on-demand grocery service. With AmazonFresh Pickup, customers can order groceries online and have their orders ready for pick-up at designated […]...
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How to Negotiate As If Your Life Depended On It

Mar 29 10:59am Duct Tape Marketing
How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chris Voss Podcast Transcript The idea that you might negotiate deals and jobs and even pay raises like a hostage negotiator might seem a little crazy, but when it comes down to it, understanding and dealing with human emotions in slightly charged environments is something most of us address daily. What if you […]...
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How to Generate Clickthroughs (and Data) From Your Marketing Videos

Mar 29 10:00am MarketingProfs All In One
Marketing videos create awareness. But then what? What do viewers do after they click the Play button? If you want to know a lot more about your customers and your videos, get them interacting with each other. It's easier than you think, and you'll get data while your customers and ... Read the full article at MarketingProfs...
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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

Mar 29 9:58am CXL – All Things Data-Driven. Conversion Optimization Blog – CXL
Sean Ellis coined the term “growth hacking” way back in 2010. Since then, the term has taken on a life of its own. It’s the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea. Yet, it still […] The post The Growth Marketing Process: How to Shake Your Growth Hack Addiction appeared first on CXL.
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Transcript of How to Negotiate As If Your Life Depended On It

Mar 28 9:20pm Duct Tape Marketing
Transcript of How to Negotiate As If Your Life Depended On It written by John Jantsch read more at Duct Tape Marketing Transcript provided by Verbatim Transcription Services Back to Podcast Transcript John: A lot of business is about negotiation, heck, life is about negotiation. We’re going to talk with Christopher Voss, former FBI negotiator and you’re going to learn some incredible negotiation skills. This week’s episode of the Ducttape Marketing podcast is brought to you by […]...
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