MediaCom strikes lucky in Boots exodus to WPP

From More About Advertising
April 21, 2017 - 6:58am
What does it feel like when a big account drops into your lap after a holding company deal? Better than one falling out of course but WPP’s MediaCom must have slightly mixed feelings about landing the Boots media business nine years after it departed for Omnicom’s OMD. Walgreens Boots Alliance has shifted all its work ...

Continue reading this article »