Meet The Creators: Doubleday & Cartwright Offers A Different Agency Blueprint
From Fast Company
November 30, 2012 - 1:00pm
The partners behind multi-discipline creative agency Doubleday & Cartwright talk staying small, the value of creative side projects and juice cleanses. At their packed party in lower Manhattan last month, the fingerprints of the creative agency Doubleday & Cartwright were everywhere, but only if you bothered to look. There was the juice, inviting and raw in simple, clear bottles designed by the hosts themselves (and mixed, naturally, with complimentary vodka); the DJ spinning dance music and classic hip-hop, a former account executive turned high-powered artist manager; and the venue itself, an erstwhile corporate event space on the ground floor of the headquarters of Saatchi & Saatchi, the multinational ad giant that counts itself a fan and client. Individually, these disparate elements, three curious threads in an unusual tapestry, seem to point in different direction...
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