NBA All-Stars Rock the “Bells” With Synchronized Dribbling
From Fast Company
November 26, 2012 - 12:52pm
A roster of basketball badasses rings in the holiday shopping season with an ad for special NBA uniforms, recreating "Carol of the Bells" with balls. First came the barking dogs, then came Beckham’s balls; now, another unlikely noise is being used to approximate a famous tune. Okay, it’s balls again, but this time they’re of the basket-variety, so it’s totally different. In a promotion for the NBA's special set of single-color Christmas Day uniforms, five of the best ballers around make beautiful music together. Created by Goodby Silverstein & Partners, the ad begins with Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook, and Joe Johnson lined up together on a basketball court, dribbling in place. At first it’s just a cacophony of noise as the balls thwack against the floor. Soon enough, though, all that bouncing coheres into "Carol of...
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